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    11 views1 page

    Empathy Map Poster PDF

    Uploaded by

    Nana

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Designed for: Designed by:

    Business Model - The Empathy Map Date:


    Customer Perspective: Interation:

    What does she

    THINK and FEEL?


    what really counts
    major preoccupations
    worries & aspirations

    What does she


    What does she SEE?
    HEAR?
    what friends say
    environment
    friends
    what the markets offers
    what boss says
    what influences say

    What does she


    SAY and DO ?
    attitude in public
    appearance
    behavior towards others

    PAIN GAIN
    fears, frustrations, obstacles wants/needs, measures of success, obstacles

    www.XPLANE.com Adapted from XPLANE. XPlane.com

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