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Types of Forenign Business..
Types of Forenign Business..
Global companies have invested and are present in many countries. They market their
products through the use of the same coordinated image/brand in all markets. Generally
one corporate office that is responsible for global strategy. Emphasis on volume, cost
management and efficiency. (Unique Price)
Transnational companies are much more complex organizations. They have invested in
foreign operations, have a central corporate facility but give decision-making, R&D and
marketing powers to each individual foreign market. (Different price)
1. PepsiCo Inc.
2. Unilever: headquartered in London, England and Rotterdam, the
Netherlands. Its products include food, beverages, cleaning agents and
personal care products
3. Lenovo Group Ltd. headquarters in Beijing, China.
Global companies
1. Toyota Motor Corporation : headquartered in Toyota, Aichi
2. ExxonMobil corporation headquartered in Irving, Texas, United States.
3. Microsoft
Transnational companies
Soni corporations