Developing AthElites

Development of a Power Training Measurement Device

InNOLEvation Challenge Presentation

Brad Bone, Fiona Robertson, Manny Cabrera, Kendall Parker, Matt Hedine

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 PowerTrak is revolutionizing the way athletes train by
incorporating innovative technology to track power progression.
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 Initial Concept
Use off-the shelf components to construct a device for measuring how powerful
an athlete is. Transmit data to a smartphone for storing and displaying results.

Initial Metrics:
1. Power
2. Acceleration
3. Jerk

Figure 2. Initial Concept

Figure 1. Wrist placement of wearable device

 Pivot
Using off the shelf components, combine heart rate monitoring with power
and strength metrics to create a more complete user workout.

Name Establishment Position/Experience

Taylor Jacobs Premier Health and Fitness Personal trainer: 8+ years Personal training, 6 years in the NFL

Todd Del Calzo Premier Health and Fitness Operations Manager: 17 years Personal training, 11 years
Management

Toni Poole Premier Health and Fitness MSR Supervisor/Personal trainer: 5+ years Personal training

Sam Allsopp Top Dog Fitness Personal trainer: 2+ years Personal training

Eddie Matthews Top Dog Fitness Personal trainer: 3+ years Personal training
 Market Opportunity
What exists in the health and fitness market?
FitBit
Bar Sensei
PowerTrak is unique technology
Combination of health and strength metrics

Figure 3. Fitbits line of wristbands Figure 4. Bar Sensei

Value Proposition
PowerTrak provides thorough strength and power analysis
to develop the most advanced athlete

A complete, affordable, wearable workout accessory

Combination of power measurement and heart rate
monitoring
Importance of workout data

Figure 5. Example of PowerTrak

workout summary on mobile app
 Validation

Figure 7. Power Outputs during live testing

Figure 6. Bench Press testing Figure 8. FTDI programming module

Prototype
Electrical components
will be housed in ABS
Plastic casing, attached
with a velcro wristband.
Developed data
analysis program and
mobile application

Figure 9. Prototype Snap-fit Casing

Figure 10. Exploded assembly view

 Customer Segments
Highschool
~8 million students participating in competitive high school athletics.

College More than 500,000 NCAA student athletes

Out of 6 professional sports, more than 50,000 athletes go pro every year
Professional
11,000 athletes competed in the 2016 Olympic Games.

Olympic
TOTALING ~ 8,561,000 COMPETITIVE ATHLETES IN OUR MARKET!
 Path to Market
PowerTraks unique marketing style
Personal Communication
Hands-on Demonstrations
Sporting Expos
Team Contracts

Impersonal Communication
Individual orders via website
Instructional videos
PowerTrak forum Figure 11. Adidas Sporting Expo
 Estimated Costs and Revenues
COSTS:
PROTOTYPE
Current design cost = $92.65
Bulk manufacturing reduction of 60% to= $37.00
PowerTrak retail price t= $100
ESTIMATED COSTS (2 year projection):
Labor = $166,400
Employees = $720,000
Marketing = $20,000
Business Expenses (Facilities, Insurance, Patents, etc.) = $50,000

REVENUE:
Online purchases = $62/unit
Selling 10,000 units in 2 years = Profit of $620,000
Team contracts = $6,441/team
70 Contracts in 2 years = Profit of $450,000
 Financial Forecast
Marketing - $20,000

Employees (Engineers) - $720,000

Employees (Labor, Assembling) - $166,400

Business Expenses - $50,000

Profit of 10,000 units purchased online + $620,000

Profit of Athletic Team Contracts + $450,000

Net = $114,000
 Development Plans
Case Study
Prototype testing
Optimization
Unique design
Data Program Coding
Manufacturing Proposals
 Creating this wearable power training device has a huge
potential to be used by the millions of advanced athletes and
gym-goers who want to take their weight training to the next
level. Athletes and weekend-warriors love tracking their
biometrics, and this would a allow a very easy way to track
performance and measure fatigue.
- Mike Ormsbee, FSU Director for Institute of Sports Sciences and Medicine

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 We are excited to see PowerTraks prototype and
how it can benefit our clients training
- Todd Del Calzo Premier Fitness

My teammates and I could have PowerTrak could be

utilized this knowledge to better our extremely useful in my
training techniques offseason training
-Taylor Jacobs, NFL -Dustin Geiger, Chicago Cubs

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Appendix
Mechanical Engineering Design Team
Technology Entrepreneurship Team
Matt Hedine