Fagor Lakes Wie Game Sommer 2016 _rape21 Industry Grand Tasting Celebrates Dr vy Rosé ied New assistant winemaker Meagz Goodwin presents Kelby James Russells 2015 Rosé of Cabernet Franc. Photo 2: Hosmer winemaker Aaron Rolsen. Photo 3: Fox Run winemaker Peter Bell with Jlle Caplan. Photo 4:lan Barry of Barry Family Callas with Achley Jones, eft helping out, pouring Gamay Brut Rosé ‘and Rosé of Cabernet Franc. By ERIN SCHERER ur years ago, when Fox Run sales manager Dan Mitchell would travel to the Metropolitan New “Yori Cty area to sll his wines, he found Imself' in dilemma. "What would Thappen is that { would have a Finger ales ine om the shelf. "Then come February the retailer would ake of my Pinger Lakes Chardonnay or Risling in ‘order to make shelf space for 4 Fronch ry Rosé.” Wanting to retain the shelf sitee and steing no serious demastic competition for Dr¥ Rosé, Mitchell saw ‘an opportunity and hed an epipbans."L thought, ‘Why aren't we promoting Dry Rosé tis a wine style that the Finger [Lakes can pre ata high avait evel ‘very single vintage From the salesper Son that am, Tooke tit and sai“ ‘want to keep that shelf space, but obvi ‘ously the wine they want is Dry Rosé, and we shouldbe doing that” ‘That summer, Mitchell assembled personnel ftom sera thor wineries {he Watkins Glen Harbor Hotels discuss {hw ida of promoting Finger Lakes Dry Rosé on a grander seale "That was the frst step volving the other wineries,” Mitenell recall, The following sprig. tho frst grand tasting was eld ith 12 wineries participating. ‘The Discover Dry Rose promotion was laced tht April, and as continued every year ‘ino with more and mere wineries dd the roster“ lieve that ie izect result of the awareness. hat ‘stemmed from the Discover Dry Rost ‘eampalgn,” says Katio olsen, market Ing drestor at Hosmer Winory who also raintains the campaign's website ew AiscoverdryRosé com, ‘This Year a rand total of $2 winer tee romall ovr the Fingor Lakes Patio. ‘pated in the campaign and showed up {or this year’s grand tasting, which was held on March 8 at Fox Ran Vineyand, ‘Over 10 industry, hospitality and sas ‘personnel convened to taste Rests made ‘om 10 diferent ed vinifera varietals, ‘Most wineries accompanied their Rosé ‘witha palateclesnsing appetizer, usally Photos by Erin Scherer bad eno or a cease and brea. Dry fs Is becoming increasingly popular in the US. wine market, and fecording to" Mitchel, the wineries Involved in tho campaign account forthe ‘radactlon of over 11.000 cases this year See Dry Rosé page 23 >> Dry Rosé fed ftom page 21 Ho expounds on Dry R's Nexbiit, "There Is-a lot more diversity to Dry ‘ose tan there i to an unoaled Char foanay or some ofthe other prape va ties we produce quite a bit of" Adis olsen, “Ros sa breakout wine forthe rogon inthat itis auniguowino booruso iis seasonal. When people soe Toss ting released they think springtime, ‘cation, the end of ‘winter It evokes ‘Settement. positivity and reatety the ‘same emotions synonymous with the Finger Lakes Region.” she says, Discover Dry Rosé has inspired ‘thor wineries to begin producing Ross, and oles, lk Fex Rup, to renew production. “Fox Run would be one of ‘thoes that made Dry Rost fieen years ‘ago, but gave up on it for a few jears ‘because twas hard to sellin the tasting room,” notes Mitchell One winery in particular: Wagner Estate Vineyards, howotoad ie Rosé of Cabernet rane, Its fist vintage of Dry Rose since 1900 (ind to ‘lustrate how times have changed, Wagner's last Dry Rosé as ‘made fom De Chaunae grapes) Word