DISTRIBUTION SYSTEMS

MARIA AMPARO BARRERA C.

SENA

TECNOLOGIA EN GESTION LOGISTICA

MEDELLIN ANTIOQUIA
2016
 DISTRIBUTION SYSTEMS

MARIA AMPARO BARRERA C.

INSTRUCTOR:

PAULO GAITAN

SENA

TECNOLOGIA EN GESTION LOGISTICA

MEDELLIN

2016
 DISTRIBUTION SYSTEMS

MY SECOND HOME It is a business structure and interdependent organization that goes from the point of origin of
the product to the consumer. A distribution channel consists of individuals and companies involved in the transfer of
ownership of a product as it passes from the manufacturer to the final consumer or user.

General Structure Distribution channels

PRODUCER

FINALCONSUMER
AGENT WHOLESALER RETAILER
CHANNELAGENTBROKER
MI SEGUNDO HOGAR

WHOLESALERWHOLESALER RETAILER
LONGINDIRECTCHANNE

RETAILER
INDIRECTCHANNELSHORT

DIRECTCHANNEL
 CONSUMERS
END

The above is the general structure of distribution channels present in all distribution networks and used by different
companies to make available to the final consumer products and services. Furthermore, the distribution channels
require updates evolve and processes as a result of the changes occurring in the environment.

Physicist
1. Functions flows distribution channels
Production Control

Promotin

Negotiation

Financing
RETAIL
Risk

Order

Payent

Physicist

Production Control

Promotin

Negotiation

Financing
MAYORIST
Physicist
 Production Control
Order
Promotin
Payent
Negotiation

Financing
The following graph shows the different functions performed channel members shown sequentially.
Risk

2. characteristics that identify distribution

Orderchannels

Payent

PRODUCER DISTRIBUTIONCHANNELS INVESTIGATE

DIRECT LENGTH FUNCTIONS PROMOTE

FUNCTIONSOFDISTRIBUTIONCHANNELS

FEATURES

INDIRECT NEGOTIATE FINANCE

SHORT LONG

INTENSITY CRITERIAOFSELECTION
PRODUCTCONTROL
TYPE
AGENT

RETAIL EXCLUSIVE EXTENSIVE

COSTS
WHOLESALER
MARKETCOVERAGE
SELECTIVE INTENSIVE
DISTRIBUTIONCHANNELS

Estructure of
Distribution Channels