Professional Documents
Culture Documents
Pantene
This is the screen
shot is from
Pantene pro-v
advert.
The advert starts off with the young woman horse riding, in this, her
hair is all over the place but it looks manageable and shiny. This
would make the audience feel like this shampoo can be used to
manage her and keep and healthy shine on it.
The target audience for this product is young women, in their early
adult ages and also woman that are seeking for a product that would
treat their hair problems. The structure of this advert is unique to
aspire the target audience and to actually make them believe that it
really works and it would be perfect on their hair.
The advert also appeals to the audience as the ad shows the young
woman running down her staircase, in modern house. This connotes
how people even living in a busy schedule can take care of their hair.