CUSTOMER JOURNEY MAPPING designthinkersacademy

EMOTIONAL STATUS OF
PERSONA

+ +

Explain Emotions

Name

Profile

Behaviour
-

CONTEXT

WHAT IS THE PERSONA

TRYING TO DO?

JOURNEY STAGES

TOUCHPOINTS

Customers Needs

OPPORTUNITIES AREAS

Barriers
CUSTOMER JOURNEY MAPPING designthinkersacademy

+ +

Explain Emotions Explain Emotions

Customers Needs Customers Needs

Barriers Barriers
 +

-
CUSTOMER JOURNEY MAPPING

Barriers
Customers Needs
+

Explain Emotions

WHAT THE PERSONA IS

OPPORTUNITY AREAS TOUCHPOINTS JOURNEY STAGE CONTEXT EMOTIONAL STATUS
designthinkersacademy

TRYING TO ACHIEVE?