UPPERWARE

INTRODUCTION

Tupperware was developed in 1946 by Earl Silas Tupper (190783) in Leominster,

Massachusetts He developed plastic containers used in households to contain food and keep it
airtight. The once-patented "burping seal" is a famous aspect of Tupperware, which
distinguished it from competitors. Earl Tupper invented the plastic for Tupperware already in
1938, but the product only worked with the emergence of the sale through presentation in a
party setting. In 1949, Tupperware introduced the 'Wonderlier Bowl' that gave a start to a
revolutionary range of kitchen utensils.

Tupperware pioneered the direct marketing strategy made famous by the Tupperware party.
The Tupperware Party allowed for women of the 1950s to work and enjoy the benefits of
earning an income without completely taking away the independence granted to women
during the Second World War when women first began entering the labor market, all the
while keeping their focus in the domestic domain. The "Party" model builds on
characteristics generally developed by being a housewife (e.g., party planning, hosting a
party, sociable relations with friends and neighbors) and created an alternative choice for
women who either needed or wanted to work. Brownie Wise (191392) realized
Tupperware's potential as a fun commodity. She realized, however, that she had to be creative
and therefore started to throw these Tupperware parties. Wise, a former sales representative
of Stanley Home Products, developed the strategy. Tupper was so impressed that Brownie
Wise was made vice president of marketing in 1951. Wise soon created Tupperware Parties
Inc.

During the early 1950s, Tupperware's sales and popularity exploded, thanks in large part to
Wise's influence among women who sold Tupperware, and some of the famous "jubilees"
celebrating the success of Tupperware ladies at lavish and outlandishly themed parties.
Tupperware was knownat a time when women came back from working during World War

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II only to be told to "go back to the kitchen" as a method of empowering women, and giving
them a toehold in the postwar business world.

The tradition of Tupperware's "Jubilee" style events continues to this day, with rallies being
held in major cities to recognize and reward top-selling and top-recruiting individuals, teams,
and organizations.

In 1958, Earl Tupper fired Wise over general difference of opinion in the Tupperware
business operation. Officially, Tupper objected to the expenses incurred by the jubilee and
other similar celebrations of Tupperware. However, the real reason was that Tupper had been
approached by several companies interested in buying him out; he felt that he would not be
able to sell with a woman in an executive position Rexall bought Tupperware in 1958.

Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party
in Weybridge, England, and subsequently around the world. At the time, a strict dress
code was required for Tupperware ladies, with skirts and stockings (tights) worn at all times,
and white gloves often accompanying the outfit..A technique called "carrot calling" helped
promote the parties: representatives would travel door to door in a neighborhood and ask
housewives to "run an experiment" in which carrots would be placed in a Tupperware
container and compared with "anything that you would ordinarily leave it in"; it would often
result in the scheduling of a Tupperware party.

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 MOTIOVATIONAL LEADER- KOMAL AHUJA

NAME: KOMAL AHUJA

AGE: 46

EDUCATIOION: 12TH PASSED

VISION: TO BE THE PREMIER GLOBAL DIRECT

SELLER OF PREMIERM, INNOVATIOVE PRODUCT

MISSION: WE ARE PASSIONATE ABOUT CHANGING

LIVE ESPECIALLY FOR WOMEN BY, ENLIGHTING,
EDUCATING, EM,POWERING

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STORY 1
In Tupperware, once I had gone for a party. There were around 30 ladies. I was giving
information about the company and product. And it was going good. After that I was going to
meet each and every lady for their queries. And having word with them I got an ordered of
5000/- from one lady. She was very curious and willing for buying product.

Then I went to that lady home for giving her order. And I have seen that her condition was
not good. But somehow she managed the money. So I asked her how you could manage the
money as your condition is not that much well. And she told me her problems.

So what I did that time I told her to not give me full amount but give some lumsum money
and do this business so that you can also have some amount of money with you also. She was
ready and she became the member of Tupperware. And in my mind I was thinking that I want
see this lady to earn minimum 5000/- p.m.

And after a year of hard working she became the manager. And every month she is doing
minimum of Rs.25000/- sales.

STORY 2
I have joined Tupperware in 2001. That time I was not aware about the Tupperware. And I
was not placing order for my house only. But when I started attending parties, seminar,
meeting, training, demonstration it build my confidence a lot.

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I studied till 12 only. And I was not good in study. When I think to do this business firstly I
was very confused and I do not know how to explain any product to people. And tell them
about product benefits for long life and for nature also. I was scared and fear in my mind that
if I will be able to do this ?

Then I have a word with my co-consultant and manager. Where ever they are going for
business I used to go with them and some hoe I learned the strategy.

Every Friday there is meeting for members which will guide us how to sale any product to
the customer. How we can encourage them to buy Tupperware products. Gifts, rewards,
vouchers, dj party, cook with me party this all help me to build my confidence and I told my
manager that now I am able to do it.

STORY 3
I remember one incident when I was going to my friends place for meeting that time I met
one lady and she was very young. She was already working. And I tell her about the
company. And she arranged one meeting at her place.

I gave all the relevant information and I gave product to them for using purpose.

After that using that product they gave me order.

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HOW TO DO MORE SALE
Tupperware is still sold mostly through a party plan, with rewards for hosts.

A Tupperware party is run by a Tupperware "consultant" for a host who invites

friends and neighbors into his or her home to see the product line.

Tupperware hosts are rewarded with free products based on the level of sales made
at their party.

Parties also take place in workplaces, schools, and other community groups.

Tupperware's sales force is organized in a tiered structure with consultants at the

bottom, managers and star managers over them, and next various levels of
directors, with Legacy Executive Directors at the top level. In recent years,

Tupperware has done away with distributorships in the India .

This has allowed Tupperware more flexibility and generous commissions and
rewards for their consultants.

Tupperware products come with a lifetime guarantee. In India the guarantee is 10

years.

The company is best known for its plastic bowls and storage containers.

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 CONCLUSION
The success of Tupperware was not just a result of its perfectly organized sales network. The
home party concept was equally important.

These parties with friends, acquaintances or neighbors in a homely atmosphere were

designed to gain womens trust, so that they would feel secure enough to purchase a product
and encourage others to do the same. As the slogan of Tupperware Home Parties suggested,
the home demonstrations were the modern way to shop. Wise also introduced a reward
system.

The Tupperware hostess was given a prize as an incentive to sell the products. The more sales
were made at her home party, the bigger the prize. And these prizes increased in value the
more home parties she hosted. Naturally, all hostesses were encouraged to become
Tupperware consultants to take advantage of all the benefits.

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 BIBLIOGRAPHY

www.tupperware.com

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