XIAOMI CATALOGUE

2016

Breakthrough technology
on the market
Extra-sensitive
shooting technique of
Xiaomi 5s

What is the secret?

Why Lei Jun is so
close to people?

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Redmi Pro
Smartphone with two
flagship 13 megapixels
cameras

Redmi representative: Wu Xiubo

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What Xiaomi secret of success? We just try to
sell our products as close as possible to the cost,
and to be loyal to our customers.

Lei Jun, Xiaomi founder

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 Contents
Recommended Mi 5S.
Super sensitive shooting
technology at dusk.
Page 07.
New product Redmi Note 4.
Play quickly, watch videos
quickly open applications
quickly!
Page 16.
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Smartphones
07 Mi 5S
13 Mi 5S Plus
16 Redmi Note 4
20 Mi Note 2
24 Mi MIX
30 Redmi 4
34 Mi 5
42 Mi Max
46 Redmi Pro
56 Redmi 3S
58 Redmi Note 3
TV
64 Mi TV 3S 65
66 Mi TV 3S 48
67 Mi TV 3S 43 / Mi TV 3: 70/60/55
68 Mi TV Box
Famous Xiaomi products
70 Robot-cleaner MiJia
72 Xiaomi Air Notebooks
80 Ninebot GyroScooter
82 Mi Drone
84 Xiaomi Mi Air Purifier 2
86 Mi Band 2
88 Mi Scales
89 MiJia Health
90 Electric cattle MiJia
91 Xiaomi Water Purifiers
92 Rice cooker MiJia
94 Xiaomi Wi Fi routers
96 Portable video cameras MiJia
97 Desktop LED lamps MiJia
98 Bedside lamps Yeelight

MiJia robot vacuum cleaner.
It will reach all corners of
your home.
Page 70.
Are you OK? Way of
businessman Lei Jun.
The founder of Xiaomi,
remembered by his
colleagues.
Page 112.
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Accessories
100 Mi Powerbanks
102 Mi Headphones
104 Bluetooth speakers Xiaomi
106 Xiaomi power strips
108 Rainbow batteries
109 Goods, that were popular in the first half
of 2016
110 Xiaomi goods, that received
international quality awards
Lifestyle
112 Are you OK?
124 U Sbuo and Lei Jun dialogue: two
national promoters
131 Tool transformed into
props - Strategy Redmi 2.0 from Lei Jun
136 Redmi Pro selected shots
Service overview
138 Xiaomi market
140 Xiaomi for whole family
141 MiJia
142 Xiaomi
143 Post-sale service of Xiaomi
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 CAREFULLY READ TO GET THE GIFT

When reading a two-dimensional bar code on the product at the time of

purchase, you have a chance to win prizes, such as a smartphone Mi 5,
laptop Xiaomi Air, fitnes-tracker Mi Band 2. Scanning the code with every new
purchase can bring success! Getting started immediately!

Q: Some products do not have a two-dimensional barcode. How do I get a

prize?
Answer: The two-dimensional code scanning is present in the product before
the completion of the action in the official sales points, you can also take part
in the prize draw :)

Note
Product information announced here, may not be the same. In case of
changes, please understand it. For information on current prices
of Xiaomi and MiJia products, go to a point of sale.

Store: http://xiaomi-mi.com/
Email: info@xiaomi-mi.com
Phone: 0-800-604471

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01 Smartphones
EXPLORE A WORLD OF QUALITY BY TOUCH

We truly admire this era, as result of research and studies of the past.

Today, it is easy to hold scientific and technical progress in our hands.

Xiaomi smartphones were designed for this. Each generation has

high performance characteristics, fast changing and, in the future, all
the colors of the world will be concentrated in your hands.

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Reading letters
Editor`s note: as Xiaomi rolled out its magazine on the market,
positive comments about Xiaomi became widespread. We gathered
several of them, which express love for Xiaomi, and sincere words
addressing to Xiaomi. I hope for your support of Xiaomi magazine in
future!

I especially like Xiaomi magazine. It provides users with all information

concerning Xiaomi! Every launch of a new product, every conversion
and renewal, every grain of rice- it all provides more people with more
information about Xiaomi, contributing to understanding its culture, its
spirit, history of goods and their predecessors. It speaks about Mi and
its culture.

Hi, Xiaomi magazine! Ive got some proposal for the next issues of the
magazine: 1) introduction of Xiaomi devices, publishing their pictures
and specifications; 2) making a special column, where people could
share their stories about Xiaomi and talk about its culture and spirit; 3)
MIUI social life, visits of famous members. Xiaomi magazine issues are
highly anticipated, each one becomes a highlight of the collectio.

The upper row of the magazine covers the essence of Xiaomi culture,
the growing strength of Mifeng team as well as information concerning
other friendly enterprises and their differences.

You are welcome to register at forum and chat in Xiaomi community

EN.MIUI.COM.

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This is one of the first devices from Xiaomi with dark technology.
Xiaomi Mi 5s features super-large light gathering area, non porous
ultrasonic fingerprint identification technology, a heavy-duty flagman
processor. From now on, everything becomes clearer, brighter, and
more beautiful. If you love such changes of modern poque, you will
love the innovation of Xiaomi 5s, designed for you!

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 Impressive technology of photography of
new Xiaomi Mi 5s
super-sensitive camera Eye of darkness.

Super- Snapdragon Ultrasonic Full-metal Full NFC High-

sensitive camera 821 fingerprint unibody function brightness
processor identification pressure-
technology sensitive
5,15 inch
screen

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Xiaomi Mi 5s full-metal body edition with a dark technology.
Highlights of the technology:
The mobile phone packs a Snapdragon 821 new processor;
Antutu characteristics are improved to 158000, ultra-fast renewal; dark
technology of finger print identification;
Non-porous fingerprint identification;
Anti-dust and -sweat, not easy to damage;
Eye of darkness technology of photography:
Both day and night, even in the dark light and backlight you can shoot a great
picture.

3 GB RAM+ 64 GB 4 GB RAM + 128 GB

ROM ROM

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The dark technology: more than 10 dark
methods of science and technology
Xiaomi 5s uses flagship Snapdragon 821 processor, USB flash drive of new
generation UFS 2.0, 100% faster 2-channel LPDDR4, more 4G+ network and
other dark methods, faster renewal.
From now on games, chat, music, shopping, movies and other apps will
satisfy your most demanding tastes.

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The dark technology of finger print
identification
Ultrasonic non-porous fingerprint identification.

Xiaomi Mi 5s features non-porous fingerprint identification, so there is no need

in pores in the glass.

The device is protected against dust, sweat and damages. It has a perfect
seamless unibody shell that look like a like a nephrite rock.

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Eye of darkness technology of photography :
100% quality of your photos, excellent brightness
and color intensity of your photos
Xiaomi Mi 5s used the best, the largest camera sensor for mobile phones
SONY IMX378, with 1/2.3-inch larger sensor and improved front camera. You
can obtain bright and clear high-definition photos of landscapes in the day
time.

You can take pictures of night-street stories with an excellent quality, despite
the dark light. Focus Assist function guarantees swift and correct focus
adjustment.

Sunrise over the Greenland sea

Picture is taken with Xiaomi Mi 5s

Colors! The colors are fantastic! Its so wonderful being here on the primordial
expanses of Greenland taking pictures of these stunning wild landscapes with
Xiaomi Mi 5s ! In future, I would like to have Xiaomi Mi 5s with me in my trip to
the Middle East.
Traveler and photographer Li Yanang
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 Xiaomi Mi 5s Plus, a
mobile phone with
dual camera and 5.7
inch screen

Xiaomi Mi 5s Plus used flagship

Snapdragon 821 processor with Antutu
parameters 164119. It comes with
SONY IMX378 dual camera enabling
to receive striking high-resolution
pictures and avoid digital noise. You
can use color camera for color photo
shoots and black-and-white camera
for taking accurate pictures at twilight
hours. Extra large screen is a big
advantage now you can receive
information, take photos, and browse
the web holding just a phone in your
hand. 13
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Two high quality 13 megapixel camera and of
course, high-definition photos
Mi 5S Plus is equipped with two high quality cameras with a resolution of
13 MP. Each camera is equipped with an independent processor for image
processing.
After switching the shooting mode with both cameras, cameras at the same
time, as an outstanding designer, optimizes each photo, adjust the exposure,
contrast, saturation and so on to make your work more detailed, finer quality,
to create a wonderful masterpiece.

4 GB RAM + 64 GB ROM 6 GB RAM + 128 GB ROM

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 Testimonials of MI 5S

T168: MI 5S - today is a smartphone for students and enthusiasts, who

use the best hardware options in industry, as well as high quality camera.
Compared to similar priced smartphones, Xiaomi advantage is an excellent
camera, practical operating system and revolutionary hardware settings.

Pacific Network: Mi 5S - is using of ultrasound technology fingerprint

identification, a sensor, which is hidden under the glass, the glass cover is not
perforated. Thus, you can scan your fingerprint to unlock your smartphone,
and it has become more integrated, beautiful, and now it has become more
difficult to scratch or damage, now it is less fade.

Andrews: At this time it presented a smartphone Mi 5S, in a mobile phone

world, he is a leader, stand out technology ultrasonic fingerprint recognition
with non-perforated screen. In addition, it differs ultrasensitive optical matrix.
Mi 5S uses SONY IMX378 sensor that today is the most sensitive sensor from
SONY.

Waybeta: Mi 5S, compared with Mi 5, is an upgrade in hardware quality and

unlock technology, using ultrasonic fingerprint identification. In general, it has
done a great upgrade in comparison to Mi 5. Mi 5S Plus - is a completely new
line of products.

TechWeb: With the advent of Mi 5S it became clear, what characteristics

Mi 5 insufficient, and what characteristics of Mi 5S is a revolutionary quality
upgrade. The most attractive in Xiaomi - it is worthy of respect dark
technology, fingerprint recognition, and improve a quality of shooting. It made
Mi 5S is even more prominent, and considering the price, this gives him even
more benefits.

China mobile: Design of Mi 5S is completely new in comparison with an

earlier Mi 5. On a front panel Mi logo disappeared, design has become more
simple and clean. Moreover, this time a resolution and picture quality, due to
increased processor and SONY IMX378 matrixes.

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 Redmi Note 4
Astonishing technology, public achievement the
entirely metal era
Xiaomi Note4 not a device, consisting of 3 parts as earlier but a high
quality aluminum ingot, a uniform metal piece feel resulting from more than 30
processes. Those who loved the previous flagman uniform body device will
surely appreciate the mobile phone Xiaomi an achievement of entirely metal
era.

Deca-core flagship Full-metall body 4100 mAh battery MIUI 8

procvessor Android 6

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Impressive smoothness, superior
continuation of procession
Xiaomi Mi Note 4 runs on deca-core HelioX20 processor, letting you get the
fastest response in your game, meeting all your demands. Play fast, watch
your videos fast and open apps fast! This impressive device features 4100
mAh large capacity battery, allowing 12 hours of non-stop GPS and giving the
fans an opportunity of whole-day long gaming.

MTK Helio X20 MTK Helio X20

2.1 GHz 2.1 GHz
2 GB RAM + 16 GB ROM 3 GB RAM + 64 GB ROM

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This impressive device is equipped with a large capacity of 4100 mAh
battery, that allows continuous use of GPS within 12 hours, and fans
can play games on it all day long.

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The main camera is 13 megapixels, f / 2.0, phase detection autofocus,
dual LED flash.
Front camera: 5 megapixel, f / 2.0.

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 Mi Note 2
The undisputed leader

Snapdragon Large 6 RAM High Hi Fi audio High

821 capacity of volume precision
Processor memory battery GPS

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Flexible forms
tremendous power
Mi Note 2 contains flagship Snapdragon 821 processor and large memory
capacity. Curved on both sides, he hides under the body precision GPS, first-
class camera with a resolution of 22.56 megapixels and the ability to work on
any network.

Snapdragon 821 AMOLED Full HD

2.35 GHz 22.56 MP rear camera
6 GB RAM + 128 GB ROM 8 MP front camera

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Innovative flexible display under 3D
curved glass
The beauty of 3D curved glass is an unusual kind of flexible display.
Mi Note 2 uses an OLED display, that has a flexible substrate, which comes
under the curves of 3D curved glass, which gives a higher ratio screen sizes
to the body and a large display area.

Powerful Snapdragon 821 processor provides a

10% increase in productivity.
The smartphone comes with 6GB + 128GB
superfast memory with high bandwidth.
4070mAh battery, GPS high positioning accuracy,
HD audio.
Mi Note 2 runs fast enough to make a lasting
impression.

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 High Resolution Camera
22.56MP
The rear camera with high resolution
makes great live shots. If you zoom
a photo, it will remain clear and
undistorted.
The camera has stabilization EIS 4K
video, so you can make a stable video
while walking.
With 8 MP front-facing camera with
autofocus, you can take beautiful selfie
from any distance.

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 Mi MIX
Exciting experiment
For the first time in the history, smartphone has appeared, with the highest
ratio of screen area to the front of the square, with a ceramic body filled with
new technologies, which have not been seen by anyone.

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Nothing extra in display

You will not see sensors, speakers, microphones on the front of Mi MIX, even
the front camera has changed its usual place.
Smartphone used a new technology - piezo speaker, ceramic case, frameless
screen. This 6.4-inch phablet may surprise.

Snapdragon 821 Snapdragon 821

2.35 GHz 2.35 GHz
4 GB RAM + 128 GB ROM 6 GB RAM + 256 GB ROM

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26
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ceramic ultrasonic compact front- rounded display size ratio
acoustic proximity sensor facing camera display 17:9
system

A premium version of the Mi MIX is made with addition of 19-carat gold for
finishing back of the camera lens and the fingerprint sensor.
Each smartphone attached premium packaging and a leather case.
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 Ultrasonic proximity sensor is
located under protective glass
and screen matrix. It interacts with
objects in front of screen, and
estimates a distance to them via
reflection of high frequency sound.
With the latest technology, it works
flawlessly.
The sensor does not create a
danger, since it has a low emission
power.

Unlike all smartphones produced

today, Mi MIX has no dynamic head
for sound reproduction when you
call.
Its role does piezoelectric speaker,
which is used to amplify a sound
resonance properties of a ceramic
body. Therefore, it is located below
the screen, but that does not stop
to talk.

Front camera of Mi MIX located in

an unusual place - in the lower right
corner.
We need to get used to it, but an
unusually large bright screen with
a custom aspect ratio of 17:9,
overshadows any inconvenience to
the selfie camera.
A quality selfie, which provides a
matrix with a resolution of
5 megapixels from Sony,
complements excitement of new
28 technologies.
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Mi Mix lost physical buttons Back, Home and Recent Apps, replacing
them with virtual (the onscreen). This is the first smartphone from this
manufacturer with such function.

The screen with a diagonal of 6.4 inches has a resolution of

10802040 pts.
The rear camera with a resolution of 16 megapixels can capture video
3840x2160 pixels at 30 frames per second. The camera is equipped with a
phase autofocus and digital image stabilizer.

The front camera with a resolution of 5 MP takes wonderful selfie, due to

new technologies and the Beautify function. 29
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 Redmi 4
Super low-cost solution
The new hit of sales, the best gift for Christmas holidays. Three effective
configurations, that will satisfy everyones needs. Unheard of until now price
ratio of quality and productivity. Good helper for every day.

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 Upgrade of legendary line

In line of 5-inch low-costers we have a new figure. Redmi 4 must satisfy all
needs of those, who appreciate quality, simplicity and low price. After all, it has
always been the main Redmi lineup features.
The smartphone is available in two versions and Redmi 4A at 425 Snapdragon
processor.

Snapdragon 430 Snapdragon 625 Snapdragon 425

81.4 GHz 81.4 GHz 41.4 GHZ
2 GB RAM + 16 GB ROM 3 GB RAM + 32 GB ROM 2 GB RAM + 16 GB ROM

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 Redmi 4A
MIUI 8 on Android 6.0;
5-inch IPS-screen with resolution of 1280x720;
4-core Snapdragon 425;
GPU Adreno 308;
2 GB RAM;
16 GB ROM + SD card to 128 GB;
Two SIM;
5 MP and 13 MP cameras;
3120 mAh Battery;

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 Redmi 4 PRO
MIUI 8 on Android 6.0;
5-inch IPS-screen with resolution of 1920x1080;
8-core Snapdragon 625;
GPU Adreno 506;
3 GB RAM;
32 GTB ROM + sd card to 128 ;
Two SIM;
5 MP and 13 MP cameras (PDAF)
4100 mAh Battery (Quick Charge).

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Mi 5 Smartphone
Brand new design, very easy, very fast

Snapdragon 820 Camera with 3D ceramic CNCnet 3.0 Quick Charge 16

processor four axial optical body 3.0 LED
stabilization screen

Scan the code in order to purchase and win a prize!

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Mi 5 - a flagship smartphone of new generation and a complete implementation of new
technologies.

Powered by Snapdragon 820, one of the most current line of smartphone processors,its
benchmark and Antutu tests showed 14 000 points. A new generation of flash memory UFS 2.0,
4G network technology and camera with four-axis stabilization and autofocus function, can shoot
even in low light, delivering a clear picture. 3D ceramic body looks extremely natural.

3 GB RAM + 32 GB 3 GB RAM + 64 GB 4 GB RAM + 128 GB

ROM + 3D glass body ROM + 3D glass body ROM + 3D ceramic body

Dun Nyan: During the first 2-3 months an extraordinary effect has been achieved, ultra-thin
housing, 3D-glass back panel as well as the most advanced operating system MIUI.
Ultra-fast fingertip unlocking helps to prevent using the phone by the others. It is comfortable
to use, cool and fun. Ultra fast 3G! In short, it is an excellent smartphone!

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140 000 scores. Quick as a predator!
CPU based on Snapdragon 820 family, UFS flash memory accelerated by
87% , 40% faster architecture Adreno530. In 100% cases of double LPDDR4
and Antutu tests, 140 000 scpres were achieved.

Snapdragon 4 128
820
ROM (maximum capacity)
RAM
flagship processor

Scan the code in order to purchase and win a prize!

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129 grams, not felt by touch

Large screen 5.15 inches as well as 3D thin glass and comfortable to touch
sides should be held in your hands just for a minute and you will feel that
your hands reflect the world.

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The camera with four-axial optical image
stabilization
The smartphone has 4 modules of image stabilization and control in real time.
The camera can be rotated in 8 directions when taking photos and allows to
get crisp landscape pictures in dim light and sharp footage while recording
videos in 4K resolution.

Four-axial 16 Protective case

optical image stabilization IMX298 sapphire glass
camera

Scan the code in order to purchase and win a prize!

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3D ceramic body
3D ceramic body is one of the most attractive technologies used
in Mi 5. Sophisticated manufacturing technology, ultra-thin rear
panel, polished to a shine. It is a complex technological process
to get the shell shiny and it requires high costs. The number of
ceramic panels is severely limited, however this is the emphasis
of your prestige.

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 Latest Mi 5 technologies
In different cases, the user needs a smart phone that can perform not quite
the usual work. Thus, we have designed a smartphone that is able to solve
any problem at any time, in great detail, to meet all possible needs using the
best technologies and the most detailed trials and tests.

Snapdragon 820 UFS 2.0 16 LED amera with 3D Ceramic

processor flash memory backlight four axial optical body
stabilization

DTI improvement of NFC Quick Charge 3.0 4G+Internet CNCnet 3.0

graphics quality Global functions

Quick Charge 3.0 16 LED technology

If there is any technical improvementthat As you can see, Mi 5 display is more

gets rid of troubles, that must be
QuickCharge fast charging system.
For Mi 5 Qualcomm used the latest
charging technology QuickCharge3.0,
making charging20% faster than in Xiaomi
Note.
But even if the smartphone battery is
low, do not worry beforeyou begin
charging there is still timefor a 4 hour
communication in B-chat or two movies.
detailedwith inreasedcolor saturation.
Black color became a real black that is the
result of 6 technical innovations in the display
manufacture process.
Contrast and brightness are very difficult to
combine with each other. By setting the depth of
the screen, using the 16 LED lamp technology,
we managed to reach 95% NTSC of color
saturation and improved the level of brightnes as
much as by 30% compared to Mi 4.

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 Snapdragon 820 processor
Snapdragon 820 meets the most
stringent requirements and exhibits all its
advantages.
Completely new Kryo CPU technology for
each core allows to get two times greater
advantage over the last generation of
processors.
Qualcomm company was the first one to
try using 14nm process technology,which
reduces power consumption.
Reintroduction of power reduction
through the sensor for power supply
overreduction that can further save
electric energy. Faster graphics processor,
excellent audio processing, advanced
feature set, comprehensive update finally
make Mi 5 the fastest one in all tests.
3D ceramic body
Smartphone housing is made of ceramics.
Touching it feels like metal while looking
at it you see a glass shine. Its structure is
similar to topaz based on the Moss scale
of hardness, so it has higher resistance
than glass. This means that we should not
worry on ceramics fragility. The likelihood of
scratches on the case of the smartphone at
falling is minimized.
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Camera with four-axial optical stabilization
Each camera component is an innovation: impact-
resistant sapphire glass lens, Sony supersensitive
IMX298 sensor and improved graphics DTI
technology.
The new generation of optical elements can
raise the quality of photo and video to new heits.
Technology of four-axial optical stabilization with
vibration eduction technology, tracking module and
camera position adjustment in a real time make it
unnecessary to have knowledge of a number of
sophisticated technological methods enabling you
to have the best quality picture while shooting at
your Mi 5.
NFC global functions
Payment of travel and recharge is easier with
our smartphone. Mi 5 features NFC Global, card
reading, card rating and P2P function. Successful
connection of the smart card eventually makes
smartphone the smart card itself. When using
public transport it sufficient to use smartphone.
Also, it is possible to change your smart card
account at any time without standing in long
queues, by means of just one swipe. There will
be no need in any cards for the subway or public
transportation as the only solution will be Mi 5.
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Big and powerful Mi Max

Big 6,4-inch screen 4800 mAh battery CNCnet 3.0 4G+Internet

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Impressive display size, 6.44 inches, enables to cover even the smallest details. Thickness - 7.5
mm, weight - 203 g. The front side has 2.5D glass, which is combined with metal aback into a
single unit, giving a sense of high technologies.
4800mAh battery has always been the maximum capacity battery in Xiaomismartphones. The
battery requires charging, but its power would be enough to cover 14 hours of video. Snapdragon
652/650 processors produced by Qualcomm, 16MP camera with autofocus, support of China
Network and thats not all.

2 GB RAM 3 GB RAM 3 GB RAM 4 GB RAM

16 GB ROM 32 GB ROM 64 GB ROM 128 GB ROM

Shuang Jingyu: Despite a large screen, smartphone still retains the elegant
design, screen resolution also has no shrinkage which is really difficult to achieve.
Very well. First, our baby was considered uncomfortable for holding in one hand,
but after it got in our hands, there were no doubts in its comfortability regardless its
size. It is a miracle of aesthetics.
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Large, light, thin!
Mi Max has a diagonal of 6.44 inches, but the thickness of only 7.5mm,
weight - 203 g. The large screen is easy to touch and it is obvious. It is
enough to watch movies, TV series; play games; read books and comics
quickly and easily as well as reading newspapers, documents, PPT which
increases business efficiency; on the road, the route will be clear at a glance.

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Large battery capacity more than
4850 mAh of continuous operation.
The highest battery capacity in the history of Xiaomi, unsurpassed battery
life. The usual smartphone is able to continuously play the video within 7 ~
10 hours.Mi Max withstood more than 14 hours of continuous video playback
and there was not a problem along the way. If you want to know more brilliant
details, we can offer 128 Gb memory and another 3 cards for two slots that is
to additionally add 128 Gb.

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 Flagship Smartphone:
Redmi Pro
10-core flagship smartphone with two cameras, U Sibuyu, Lyu Shishi and Lyu
Khaozhan recommend!

Dual camera 10-core flagship 5.5 inch full-metall body 4050 mAh
processor OLED battery
display

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Brand new series of flagship smartphonesRedmi Pro use such technologies as the camera dual
focus and 10-core processor, making Redmi Pro the most comfortable product. Dual camera
makes it possible to have the background overlay. Superimposed background allows you to
clearly divide photo into levels.
Deca-core processor significantly improves perfomance, reduces power consumption, making
Redmi one of the most efficient domestic products in terms of energy consumption. Let your
smartphone be easy to use.

Hello X20 Hello X20 Hello X20

maximum 2.1 GHz, maximum 2.1 GHz, maximum 2.1 GHz,
full-metall body, full-metall body, full-metall body,
3 GB RAM, 3 GB RAM, 3 GB RAM,
32 GB ROM 64 GB ROM 128 GB ROM

LiSivey: Beautiful and elegant appearance, single-metal

body, pleasant to touch, strong stereoscopic feelings. As
for watching videos, a large screen, soft picture, smooth
frame rate, smooth motion of images. As for the Internet, high speed of connection,
fast response. Minimum power consumption, long use between charges. Dual
camera, clear pictures. In short, worthy of all money spent on it.
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THE WORLD LOOKS LIKE A BEAUTIFUL
POEM THROUGH REDMI PRO CAMERAS

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DUAL CAMERA ENSURES PERFECT
BACKGROUND ON A LEVEL OF HARDWARE

Redmi Pro dual camera provides perfect background on hardware level

simulating binocular vision, achieving the effect as in SLR camera. The same
effect of processed background allows to clearly devidea picture into levels.
With Redmi Pro, you can do the same poetic images as Liu Shi.

More information about the pair camera and 10-cire Redmi Pro
smartphone is provided on p. 132

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 Redmi representative: Liu Haoran

HIGH POWER OF TEN CORES - THE

WORLD IS RUNNING AS A WIND
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Helio X25
Flagship processor of the year
It is reported that there are a lot of fast eight-core processors.It is interesting
how would the world react on a ten-core one? Reaching the level of 2.5GHz of
frequency, 89% capacity enhancement, 180% graphics perfomance increase
challenges power consumption of Redmi mobile phones, but you can easily
use your smartphone.
Increased functionality with reduced energy consumption by at least 30% are
the reason the phonewas placed 3rdin the line of the most energy-efficient
devices, based on the number of different power consumption tests. Now, your
phone is more powerful as you have more time to use it.

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Redmi representative: Wu Xiubo

THE WORLD IS AS BRIGHT AS

DEPICTED ON THE OLED DISPLAY
OF REDMI PRO

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 5.5 inch OLED display, black, high-
brightness.
Range of contrast is 60,000: 1

Testing different models of displays for smartphones, it was decided to

abandon a traditional backlight smartphone display. OLED display is a
perfect combination of colors. You see the black color that is more than
just black as the contrast makes the colors more intense. 100% palette of
NTSC colors allow 38% richer color reproduction, compared to the standard
smartphonedisplay. Each picture on the screen is born in glory, surrounded
withmillions of display grains.

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Matte metallic housing gives a sense of
precious metal
Unlike hybrid-metal housings,
Redmi Pro features a single-
metal housing that provides
even greater sense of unity.
This is possible due to filigree
technology an invention that
makes metal as fineas human
hair, making the moment you
hold Redmi Pro in hand, even
brighter.

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More information about the pair camera and 10-core smartphone Redmi Pro
is available on p. 132

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Flagship smartphone: REDMI
3S
Single-charge operation for more than two days, impossible metamorphosis

Snapdragon 430 4100 mAh battery Weight is only 13-MP camera

processor 144 g.

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Brand new smartphone Redmi 3S with 64-bit eight-core Snapdragon 430 processor, low power
consumption, high capacity 4100mAh battery is enough for everyday needs without additional
charge, 13 megapixel camera with phase focusing, nice to touch bright metal housing and 5 inch
display all of this will not leave you indifferent.

2 GB RAM, 3 GB RAM,
16 GB ROM 32 GB ROM

IT168: Imagesconvey the color realistically with amplified color saturation, forcing
the eye to enjoy every picture.
Baobao:Redmi series from Xiaomi can be called new market objective on this side
of the ocean, moreover, new Redmi 3S, presented to public, has no competitors.

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Flagship Smartphone: Redmi
Note 3
The first flagship of our age

Snapdragon 650 Sunny highest 4G + Internet 16-MP camera

processor quality optical
screen

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Redmi Note 3 is the flagship smartphone of the new generation with large-screen, high-
performance Snapdragon 650 processor, faster 4G+. Compared to a standard 4G Internet, it
gives you a real pleasure to use. You will love its metal casing with large 4050mAh capacity
battery, smooth graphics, 16 megapixel camera, bright display and a more comfortable China
Netcom 2.0. Let every moment, you hold it in your hands, be filled with bliss.

2 GB RAM, 3 GB RAM,
16 GB ROM 32 GB ROM

Plenum GSMA-Asia: Redmi Note 3 is the worlds first smartphone with high-performance
Snapdragon 650 processor from Qualcomm, equipped with ultra-fast fingerprint scanner,
battery capacity of 4050mAh and light metal casing, aesthetic, sturdy but at the same time
flexible.

Android Authority USA: Redmi Note 3 showed himself very well against the background
of most of its competitors including the accuracy, general impression, battery life, speed of
fingerprint reader and all this at the reasonable price.
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Find your smartphone
Mi 5
More than a dozen
technologies, very light, very
fast, effective while gaming
Dimensions and 144.55 mm x 692 mm x 7.25 mm 173.1 x 88.3 x 7.5 mm;
weight Standard / new version / 3D glass
exclusive production from 129 g;
3D ceramic body from 139 g.
Available colors
CPU and memory 3 GB RAM + 32 GB ROM:
Snapdragon 820,
Max freq.1.8 GHZ,
Adreno 530, 510 MHz.
3 GB RAM + 64 GB ROM:
Snapdragon 820,
Max freq. 2.15 GHz,
Adreno 530, 624 MHz.
4 GB RAM + 128 GB ROM:
Snapdragon 820
Max freq. 2.15 GHz,
Adreno 530, 624 MHz.
Fingerprint recognition on the front panel
Battery charge 3000 mAh
Camera 4 MP front
16 MP rear
Internet support Full support of the Internet;
telecommunications support
4G + / 4G / 3G / 2G;
It works with major mobile 4G
networks;
When the main card 4G, the second
card in the 3G network supports
voice calls;
Access Point Mode;
The standard version 2xCA;
Support 3xCA.
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Xiaomi Max
High performance, large screen,
capacious battery, waterproof
203 g.
3 GB RAM + 32 GB ROM:
Snapdragon 650,
Max freq. 1.8 GHz,
Adreno 510, 600 MHz.
3 GB RAM + 64 GB ROM:
Snapdragon 652,
Max freq. 1.8 GHZ,
Adreno 510, 600 MHz.
4 GB RAM + 128 GB ROM:
Snapdragon 652,
Max freq. 1.8 GHz,
Adreno 510, 600 MHz.
on the rear panel
4850 mAh
5 MP front
16 Rear
Full support of the Internet;
telecommunications support
4G + / 4G / 3G / 2G;
It works with major mobile 4G
networks;
When the main card 4G, the second
card in the 3G network supports
voice calls;
Access Point Mode;
Contains two slots;
Supports Nano-SIM-card / expansion
Micro-SIM-card for Micro-SD
memory cards.
 Find your smartphone
Redmi Pro
Dual camera, 10-core
flagship phone
Redmi 3S Redmi Note 3
You should not worry on phone 4G is faster than LAN.
charge when traveling a short
distance.

151.5 x 76.2 x 8.15 mm 139.3 x 69.6 x 8.5 mm 170 x 76 x 8.65 mm

174 g. 144 g. 164 g.

3 GB RAM + 32 GB ROM: 2 GB RAM + 16 GB ROM: 2 GB RAM + 16 GB ROM:

Helio X 20, max. freq.2.1 GHz,
Mali T880 MP4, 700 MHz.
. Adreno 505.
3 GB RAM + 64 GB ROM:
Helio X25, max. freq. 2.5 GHz,
Mali T880 MP4, 850 MHz.
4 GB RAM + 128 GB ROM:
Helio X25,
Max freq. 2.5 GHz,
T880 MP4, 850 MHz.
Snapdragon 430, Snapdragon 650,
Max freq. 1,4 GHz, Max freq. 2.18 GHz,
Adreno 510.
3 GB RAM + 32 GB ROM: 3 GB RAM + 32 GB ROM:
Snapdragon 430, Max freq. 1,4 GHz, Snapdragon 650,
Adreno 505. Max freq. 2.18 GHz,
Adreno 510.

on the front panel on the rear panel on the rear panel

4050 mAh 4100 mAh 4050 mAh

5 MP front 5 MP front 5 MP front

13 MP rear 13 MP rear 13 MP rear
5 MP low-depth
Full support of the Internet; Full support of the Internet; Full support of the Internet;
The main card is connecting Telecom telecommunications support telecommunications support
4G + / 4G / 3G / 2G. 4G / 3G / 2G; 4G / 3G / 2G;
Maximum 3G support;
Contains two slots; Contains two slots; Contains two slots;
Supports Nano-SIM-card / expansion Supports Nano-SIM-card / expansion Supports Nano-SIM-card / expansion
Micro-SIM-card for Micro-SD Micro-SIM-card for Micro-SD Micro-SIM-card for Micro-SD
memory cards. memory cards. memory cards.

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 Results of the three-year sales -
100 million items

The representative of Redmi Liu Shi

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02 TV
Place yourself in the center of the Universe

Evening. The whole family comes together. You tell

about everyday worries, but they are not the center of
the universe.
Weekend.You do not want to do anything and just
devote some time to yourself. Despite the weather, rainy
or sunny, whether you are on tour or not, let your world
be filled with laugh and joy with Xiaomi.

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65-inch 3S Xiaomi TV-set
Easy, large screen

Samsung with Thin 5.9 mm HiFi- Original chips

a thin curved audio
screen

This time, Xiaomi immerses you into the world of

clear viewing! Stunningly huge TV screen, widecolor
range of the image.

Standard set of acoustics system of TV makes your

room more attractive. Curved surface of the monitor
enables to stream 4K, have a wide viewing angle
of 178 degrees, does not reflect light and does not
distort color.

The surface of the display can effectively avoid the

impact of external and internal illumination and the
other light on the screen; much improved viewing
angle. While watching, the screen shows more vivid
picture.

Online market of electronics: Mi TV 3Scan be regarded as domestic

product with its perfect design, high quality materials, laser system and
illumination. A TV worthy of praise on every level.

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Woll2jp6: High proportion of value and money, good sound and graphics quality, functions are
almost like those of computer, free movies, quick update in a few days, good exterior shell. Easy
assembly.

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Mi TV 3S 48
Ideal size of flagship category

Housing thickness 9,9mm;

Original LCD Samsung display;
Four-core 1,5GHz processor;
Decoding audio-break Dolby and DTS;
Wall mounting.

Original Samsung Full HD LCD display has a wide viewing angle of 178 and a static contrast
ratio of 4000: 1. Built-in MACE-Pro3 UC of the third-generation provides the highest quality of
picture. The thickness of the aluminum alloy frame is only 9.9 mm. Design of the rear side is
beautifully shimmering with metallic shades. Anyone of the family can find a desired program
available in the list of TV programs.

Winner of RedDot Award 2016 in

Germany
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 Mi TV 3S 43

The flagship of exclusive category with a

small diagonal. Metal housing, slim design.
Full HD resolution 1920 x 1080

Mi TV 3S 55

Original 4K Samsung / LG screen with

wide viewing angle, wide color gamut and
accurate picture.
The host computer and screen have the
opportunity to be updated.
TV stand and wall mounting.

Mi TV 3S 60

Original 4K LG screen, MEMC-technology of

moving image compensation.
The host computer and screen have the
opportunity to be updated. TV stand and wall
mounting .

Mi TV 3S 70

Large screen - great experience! Japanese

original 4K screen.12.9 mm separate TV with
metal housing. Stand and wall mounting.

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 Mi Box3 entended version
Top-class 4K set-top box with Internet
access.
Top-class4 set-top boxwith Internet
access, powerful 6-coreprocessorthat
enablesproblem-free gaming, interface USB
2.0 *2, HDMI socket *1. A large amount of
top box possibilities will satisfy your needs.
The content that you want to see is updated
in real time.

Standard Xiaomi set includes a touch panel

with Bluetooth and voice control.

Mi Box3
4K top box with Internet access show 1.07
billion colors and has a high-performance
quad-core processor. Problem-free color
perfomance and gaming. You can watch
movies stored on external hard drive or USB
flash drive.

Standard Xiaomi set includes a touch panel

with Bluetooth and voice control.

Mi Box mini
Full HD set-top box with Internet access.
The size lets you carry the device with you,
just connect HDMI-cable.

Winner of RedDot Award

2016 in Germany

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03 Smart gadgets
Smart house. Make your life easier.

Make your life easier

Stop worrying over little things and your life will be
easier.

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Mijia Robot Vacuum Cleaner
This is a small and smart virtuoso of cleaning in your home.
It is able to scan surroundings, has highly effective mapping and positioning
for optimized cleaning path. Three-dimension cleaning system allows keeping
your floor as new.

Smart LDS and many other
sensors are mapping the
route of cleaning, automatic
return is bringing the robot
back to its charging dock,
stopping and going back to
cleaning.
A big powerful suction It tackles your problems. Quite
fan; main hover brush simple design. The robot comes
automatically adjusts with 5200mAh battery. Smart
height for creating tight remote control. Checking of
seal with floor; adaptive scheduled cleaning in real - time.
side brush for cleaning
the walls.

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.
Leave the cleaning of your home for Mijia Robot
Vacuum Cleaner!

It will imitate human thinking and make a smart and effective routing for
cleaning your home. Powerful ultra-quiet fan is ideal for three-dimension
cleaning system and thorough dirt pickup on uneven surfaces; your floor will
become clean as new! After cleaning the robot returns back to its charging
dock as in the case when low power is detected, and it goes back to cleaning
when it is 80% charged.

Pao Pao: Mijia Robot Vacuum is a device for a fair price easy to use, highly
effective and smart. Its price is not bloated.

IT168: Mijia Robot Vacuum is crushing prices again. Its price bar leaves
valuations of traditional robot cleaners,
manufactured by the industry, in the dust.

Alex Li: Wow! It is so clean under the bed! It will always be so from now on!
Xiao Ka Czi: Fast, silent, useful on floor coverings and dinner table.

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 Mi Notebook Air
Light and thin laptop with
discrete video card

High-performance among thin and light notebooks, and thin and light
among high-performance notebooks.

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Laptop as thick as the magazine with single-metal housing (12.5 mm at its thinnest point), thin
screen, high capacity battery. Intel Core i5 processor, discrete Core (13,3) video card,
licensed system Windows 10. The screen resolution is Full HD 1920 * 1080, hard disk capacity
can be expanded. Extra-long battery life (autonomous operation of 13.3 model - 9.5 hours /
autonomous operation of 12.5 model - 11.5 hours), allows you to easily play games, work and
use your laptop for other daily affairs.

Mi Notebook Air 12.5 Mi Notebook Air 13.3

Intel Core M; Intel Core i5;
4 GB RAM / 128 GB SSD, discrete video card;
ability to expand hard disk 8 GB RAM / 256 GB PCIe SSD,
capacity; ability to expand hard disk
Full HD 1080 display, capacity;
Windows 10; Full HD 1080 display,
Full-metall body / weight 1,07 kg. Windows 10;
Full-metall body / weight 1,28 kg.

Ocean internet network: It is really quite a straightforward product, made

of solid materials and having a solid quality. It has very narrow screen frame,
lightweight body, discrete graphics card, installed SSD and etc.
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 Light laptop among high-
performance

Mi Notebook Air may be used not only to communicate with the Internet, but also for
work. Even you can create and edit videos or play powerful games.

It has full high trim level: fast processor Intels sixth-generation, DDR4 memory, PCIe
SSD, discrete graphics and GDDR5-memory. You no longer have to choose between
portability and functionality.

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Not every all thin and light notebook has a discrete graphics card

It is quite rare to find a compact laptop with a separate graphics card. Our 13.3-inch laptop
is equipped with a dedicated video card GeForce 940MX from world famous brand NVIDIA,
which ensures qualitative image processing and 3D-gaming. Due to its operation, the gaming
performance is increased by 2.1 times. Realistic HD images and smooth animation effects allow
you to fully enjoy your favorite games.[

Laptop with the processor of 6th generation Intel Core i5 processor

The sixth generation of Intel Core series became 18% faster than the previous generation, laptop
power consumption is greatly reduced, powerful features allow you to mount 4K video. Standard
13.3-inch model includes Intel Core i5 processor and optional 12.5-inch model is completed
with Intel Core m processor, more quiet and consume less power.

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 Light and thin sibgle-metal housing

Light and thin, high-performance

laptop
Faster hard disk and RAM, keyboard and screen are bigger. 13.3-inch model is equipped with a
discrete graphics card. Could something be easier?

The components, precisely configured for the motherboard, made it more perfect. Technology of
full-screen lamination allowed to make it more subtle. The technology allows high-density batteries
not to reduce battery capacity. A series of innovations allows the laptop to combine efficiency and
compactness in a beautiful single-metal housing. It fits in almost any bag or backpack, easy to
carry, even with one hand and always attracts attention with the stylish design.

12,55 13,3
intergrated video card discrete video card
1,07 kg/12,9 mm 1,28 kg/14,8 mm

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 Integral and thin frame,
Full HD display has some differences

Screen resolution up to 1920 * 1080, which is 3.8-multiple screen fineness of 24 desktop. A

similar resolution 1080p does not have such a result: Mi Notebook screen frame is more narrow,
almost 5.59 mm. Due to this, the screen seems bigger. The protective sapphire glass is no longer
convex on all sides. The special lamination technology enables 4 times reduction of the air layer
between the display and protective glass, reducing the likelihood of glare caused by the refraction
of light. Enjoy quality image both at home and in the bright street lighting.

Hardness 7H, sapphire glass. Frame thickness 5,59 mm

Protective glass is made of synthetic sapphire
with hardness on the Mohs scale is 7H, which
ensures the display scratch resistance. It
reduces the force of impact with hard objects
and the possibility of scratches.
Among notebooks with 13.3 diagnol, you
can hardly find models with smaller housing.
Based on the size, the screen has a design
with the thinnest frame which makes it small
enough to easily fit in a backpack.

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High energy density
batteries
Such a thin design can run all the day
without recharging
Mi Notebook Air uses batteries with high
energy density 578Wh / L, which reduces
the size of the battery. It provides 9.5 hours
of work without recharging. Support of 1C
fast charging. It is now possible to charge
the laptop by 50% just for half an hour.
Mi Notebook Air is convenient to use any
time and anywhere - at home, on a walk or
when travelling.

11,5 hours 9,5 hours

battery autonomous operation battery autonomous operation
time, model 12.5 time, model 13.3

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 Front side is without any Logo

The front side of the laptop is free of enything, perheps, free of individuality as
well?

Aesthetes gladly accepted this endless opportunities: the lack of logo on the front
means that it can be decorated according as you wish. A risky design but elegant
and precise. Design aesthetic makes the laptop a unique product.

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 Ninebot Mini
Cool toy for the
youth
Start - 3 minutes, 22km without recharging,
no trouble moving upthe 15 slopes.
New cool vehicle for the youth,
understandable self-learning of cool ride.
Enjoyment is 100% guaranteed!

Ley Phen van: in our view, Ninebot Mini is very

popular, its just Mi Boy machine, which was
designed for entertainment.

Kuay Kezci: Xiaomi and Naenbo not going to promote

this product as means of transportation. You need a
few minutes to learn how to use it. It has a wide scope
for adaptation. 1999 yuan is a good price for youth
product. Weight less than 15 kg. Ninebot Mini looks like
a cool toy.

Migushivochun V: incredibly small, can be in black.

Ride down the street became fashionable. Good
company, Segway + set of night vision provide
extraordinary explosion of feelings. Each time, this
Segway becomes better! Now, every day you can see
tiny black hot wheels traveling to and from work, and
the owners simply puts them near the wall.

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 Mi Drone
Very close new angles of view

One click - and you enjoy drone taking off / landing.

Integrated PTZ camera system with three-axis optical image
stabilization.
Two geolocation GPS + GLONASS systems, takeoff space
automatical registration. If the machine comes from the zone of
the remote control, it is returned alone.

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Control is carried out in one click in order to make it possible for inexperienced person to easily
use drone by means of application or remote panel. If Mi Drone battery charge is too low,
the quadcopter automatically returns to the starting point. Mi Drone will fly to you in case of
sudden loose of contact with it. Integrated PTZ camera with three-axis system of optical image
stabilization enables beginners to make professional photos. There are still two geolocation
systems GPS + GLONASS and autoregistration of takeoff place.

1080p version 4K version

TechWeb: Mi Drone - is undoubtedly an impact to cheap low-quality drones. As for

those who want to play with drones, Mi Drone is a good choice.

Soukhu ketczi: In terms of design, Mi Drone is a breakthrough in the ease of use

and functionality compared with competitive products.

zikmund: not bad. It is easy to assenble. At the weekend, I go out to find a place to
practice. But lack of special backpacks for sale adds the inconvenience. Anyway, it
is just super as a gift for birthday!

: perfect design, nice to touch, good characteristics.

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 Xiaomi Mi Air Purifier 2
10 minutes for air purification in the room

Purification - 310 m3 / hour, quiet and pleasant unit operation, concise

and aesthetic style that fits any interior. Easy, remote control from your
smartphone.

Removal of 99.7% of small particles PM 2.5.

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 Replaceable HEPA filter for Xiaomi Mi
Air Purifier

Integrated barrel-shaped filter with 3 levels of high

performance cleaning.
Combines cleaning irrigation and pressurized air.
High-quality filter mesh is integrated in the filter.
High efficiency filter, Toray H11 class and mesh with
activated carbon.
Pieces of dust can be removed not depending on their
size.

Replaceable formaldehyde
filter for Xiaomi Mi Air
Purifier

Formaldehyde filter with the ability to

clean of more than RM 2.5 is suitable for
use in new house.

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 Mi Band 2 fitbit
Understands your health
better than you

Displays time Number of steps

Heart rate Waterproof

Dustproof Resistant to
corrosion

OLED touch screen displays time, steps and heart rate in a real time,
defines the quality of sleep, whether you sit or go for a walk. In such
a case, you will have a little assistant on your hand that will monitor
your health.

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New version of Mi band 2 has OLED-display with touchscreen, allowing you to learn details of
distance, time, heart rate. New improved pedometer accurately determines whether youre sitting
at the computer or out for a walk, the calculation is more accurate. You will be given your unique
ID, which will be used as a password when connecting to the other devices or Xiaomi Android-
devices. Made of pure leather, lightweight, automatically determines the quality of sleep, and
helps to improve it. If you sit for a long time, your bracelet will let you know that you should leave
out; monitor yourself with science.

Zy0533155: Beatiful, nice to wear and waterproof; you can wash your hands without taking it
out, very comfortable. I enjoyed various Xiaomi products and was always satisfied. Bracelet
operation with IOS does not cause any complaints. Especially warning function like incoming
messages. Now you can not be afraid of that you will not hear or miss an important call.
Due to different applications of Xiaomi, you can control your health and physical activity which
is great for people watching their health. In addition, counting of steps and heart rate was a
novelty personally for me; you are able to know your heart rate directly on the road, which is
very convenient, wireless operation is another advantage as well. This bracelet is worth to
wear!

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 Xiaomi weighing unit
Xiaomi weighing unit will notice
even a cup of water.

Weighing unit is equipped with high-precision

pressure sensors and capture even the
smallest changes.
You can send the on your weight to the cloud
or even record weight of all the members of
your family; smart management.

Mijia iHealth
tonometers
The best gift to health

Blood pressure is the key to everything;

let your parents to use it. 4.3 inch color
screen supports Chinese language, voice
alerts and the ability to connect to WiFi,
allowing you to store data on the cloud,
watch them in a real time, manage via
Wechat and change your health for the
better.
There are weekly and monthly analysis of
data for scientific researches.

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 Electric kettle with
thermostate
Electric kettle with intelligent
heating temperature control

Regulation (control) using smartphone: you want to drink water of

certain temperature, electric kettle with a power of 1800 W will do it.
Water heating will take only 5 minutes. Thermostat will maintain this
temperature for 12 hours. You will be able to drink when you came home
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 Xiaomi water filter
Just open the tap and drink
clean water

More than 400 glasses of pure water,

compact size, do not be afraid that it will
not fit into your design, 4x multistage
filtration system makes every drop of
water clean.

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IH rice pressure cooker

Use smart rice cooker to cook delicious, fragrant rice.

Technology of cooking under pressure IH and circulation allows to cook rice,
which is characterized by excellent taste; thanks to the inner pot from gray
cast iron, the food heats evenly and gets rich flavor.

Intelligent control IH system for ast iron pot Heating control

cooking under
pressure

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Now you can use this machine to cook really delicious rice. New technology of cooking under
pressure, intelligent control, cast iron pan, heat regulation as well as non-stick coating from
Japanese company Daykyn PFA, allowing to cook good food, which again gets bright and rich
taste.

: Excellent design and good decision with removable liner; material of the rice cooker
and pricing decision is also the advantage. Compared to the other more expensive rice
cooker, this one completely justifies itself for 999 yuan.

IT168: very nicely done in comparison with the other models, more thought out. Cooked rice
taste and aroma reminds the rice cooked under the peoples recipes. If you try the rice cooked
in this way, you will understand that this rice cooker is better than any other 3000 types of
units.

Lin Dakuan: Great; it is easy to cook rice which melts in your mouth in a cooked form; it is
delicious! There are different settings that is very good! 999 yuan is a fair price. More than 500
kinds of domestic rice cookers may be resigned.

Tiger Tang: The rice has a lot of taste advantages; rice is delicious and moderately tight, grain
is full, pan does not loose inside, scientific progress does not stand still, you need to keep up
with it.

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Xiaomi router 3
More stable and fast connection
with the whole world

4 new antennas expands the coverage and

makes signal stroger.
2 speed mode enables to increase the speed
of transfer within the house, your home Wifi will
3 times faster. Watch movies and play without
delays. There is 128 Mb of internal memory to
store configurations, more stable connection and
possibility to have connected more devices.

Youth version of Xiaomi router Mini version of Xiaomi router

Palm-sized, strong signal
Highly productive and simple router
Supports signal transfer through walls
without losing quality.
3 times faster, has the ability to connect
an external hard disk to store home
information.
Router with two antennas; transmission rate
in 2 times higher than normal; external hard
drive is available to download movie files
offline and backup photos.

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Xiaomi router version - 1 / 6 Xiaomi wiFi retransmitter

Highly productive router of corporate Do not be afraid of home Wifi signal

class with external disc of the highest difference.
class - 6 802.11ac Gigabit WIFi, with One click and your home network signal
professional antenna; it has four will no longer lose its power transmit
types of network acceleration, coverage through walls and other obstacles. The
area is 10 times larger. signal strength will increase in many
times.

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 Xiaomi white intellectual camera
Camera rotates 360 degrees without blind spots
Watch the house in real time.
The engine with two-axis design, 360 degree viewing
angle, each angle is viewed. Two-way communication and
voice transmission; any time and in any place you will be
able to talk face-to-face.
There is a function of infrared vision allowing you to
provide 24/7 monitoring, especially it is useful for child
care.

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 Smart LED lamps

Its light is as pleasant as natural; flicker is not

observed that protects your eyes and the eyes
of children, 4 types of professional optical
configurations will provide with desired light.

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 Nightlight Yeelight
1 nightlight - 1600 colors
Control sensors allow setting soft nice
colors, 1600 possible colors.

White LED lamp Yeelight

Not just a light but light for the entire family
The remote control allows you to adjust the
brightness of the lamp, the color temperature
to 4000K that makes light more soft and
comfortable.

Color LED lamp

Yeelight
Little light will give you a great light
Built-in Wifi module allows you to
remotely control the light and colors
from 1600 suggested colors.

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04 Accessories
Each person is beautiful

Take your brightness with you

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 How to choose the appropriate
mobile phone power?
Bright life requires constant replenishment of energy of your cell, therefore,
first determine your own needs and capacities you required .

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Xiaomi Powerbank,
10000 mAh
For the impatient people who requires quick charge.

If you can not wait until you charge your device from the
network, 10000mAh Powerbank is cut out for you.It uses
high-density polymer battery with maximum power of
18W, and fast two-way charging.Charging requires less
time withUSBType-C port. Easy and convenient to take
with you always.

Xiaomi Powerbank,
20000 mAh
For long trips, not be afraid to remain without electricity.

If you love to travel and you rarely have the power

supply, take Xiaomi Powerbank 20000mAh, it will be
your perfect companion. Compatible with high-density
LG / Panasonic batteries, safe, has 2 USB outputs, 2
people can simultaneously use Powerbank.

Xiaomi Powerbank,
10000 mAh.
If you are a busy person, small Powerbank 10000mAh,
which size is equal to a business card is ideal for you.
It uses a new technology where the volume of mobile
capacity was reduced to the size of a business card,
which is very convenient. It also has protection from
short circuit at 9 levels for a safer use.

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Thousands models of headphones,
your choice will be correct
Sometimes it is necessary to listen to beautiful songs.
Wear your fancy headphones, beautiful world music will always be with you.

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Xiaomi Headphones with arc
Accuracy of HiFi reproduction that forces to enjoy the
moment.

If you already are a picky music listener, how can you

choose the headphones easily? The answer to this
question starts with the sound quality. Mi headphones
with Hifi sound quality, large metal disc 50mm fully
immerses you in an atmosphere of music, like an
orchestra playing in your ears.

Xiaomi Hybrid Headphones

Double Xiaomi headset allows listening music in all the
detail.
Have you tried to listen to the same song in different
headphones? Please try Xiaomi headset, you will find
many songs inaudible. Hi-Res Audio certified earphones
have double moving coil. Listen to the sounds and do
not miss the details; regardless the sounds of dolphins
or breathing, the sound in the ears will be clear.

Xiaomi capsule headphones

New design is more convenient for the ears.
Many users complained about the discomfort of
headphones and we have heard you. Listening to music
is comfortable. We have changed the design of the
headphones. The special design in which the capsules
are inserted into the ear on a half at an angle of 45
degrees. Soft ear pads and an aerodynamic shape.
Finally, ears can hear the music with comfort.

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 Select the speaker that best suits
you
Share with that what makes you happy and cheerful.
A variety of colors and design of Xiaomi speakers, make you enjoy the
sound.

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Mi bluetooth speaker
Good speaker, you can put it in your pocke

Do you want to have a beautiful speaker which you can

take with you? Look at this Xiaomi portable speaker!
Lightweight, only 270g, the size of the pen case but with
very good sound. It can work with your phone, tablet, TV,
and etc. It will give you a great sound at any place.

Mi Portable Mini Bluetooth

Speaker
Admire not only the size but a good sound as well.

Love taking a walk and take the music with you? Then
the best choice for you is this Mi Portable Bluetooth
speaker. Small in size with, single metal case, 3 colors
to choose from, simple and easily controlled, everything
is done in order to enjoy the music.

Mi New Cannon 2 Bluetooth

Speaker
Long-playing speakers to listen to your music longer.

Do you want to have a speaker with a help of which you

can listen to your favorite hits longer? Take a look at
this Xiaomi speaker! It has a battery capacity of 1200
mAh allowing you to enjoy music in good quality for
about 7 hours. Easy to rotate, easy to switch on and off,
connection via Bluetooth, volume control.

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 Extension cable as
a work of art

Everyone should have such extension cable. We made

the extension cable that is the work of art externally and
carefully designed functionality. Light, simple, it will become
your table decoration. Evolution of extension cables will
make your life better.

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Xiaomi extension
cable with USB
It has 3 USB ports to connect your phone or tablet.
Maximum load - 2A, conversion rate - 82%, 3 degrees of
protection, use safely.

Xiaomi smart socket

Small socket that is suitable for electric appliances.
You should not be afraid anymore of forgetting to turn off
electrical appliances at home; intelligent socket will take
care of it.

Intellectual extension cable

Remote control panel, intelligent optimization and more
power.
You can remotely turn on electrical appliances, view
records of power consumption, be warned on the need
to turn on the standby mode via phone app.Energy-
efficientan environmentally-friendly, saves your money.

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Rechargeable batteries 5
Readily available environmentally-friendly
batteries
Presented in 10 colors, can be operated in cold
environment. High quality is guaranteed by
Japanese Maxell; the charge is higher compared
to other carbon batteries. Non-toxic, safe for the
environment.

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Popular Xiaomi producys in the first half year

Mi 5 Mi Max
Light and fast. Large screen, high-
capacity battery

Redmi 3S Mi TV 3S 48 48
The most popular inches
Xiaomi smartphone in
the country.

Mi Box 3 Mi Air purifier 2

Excellent feedback, 10 minutes an the air
as from the screen is fresh again.
projection.

Ninebot mini Small Home3

Wonderful toy cameras with night
vision.
Watches your house
and alarms you.

Mi Fit Water filters.

The best friend of Turn on the tap and
your health. drink fresh pure
water.

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Products which won awards
Xiaomi Redmi Note 3 is Mi TV 3S
better than others workes
in GSM band in Asia. The German award 2016.
best cost-effective phone
of 2016.

Mi Box Mi Box mini

Excellent feedback
from screen German Award
projection. 2015.

Portable dynamic Extension cable

speaker with USB ports
2015 Japanese
quality award. 2016 German award.
2016 German award.

Bluetooth Mi WiFi Router,

dynamic Router mini,
speakers Amplifier
2016 German 2016 German award.
award. 2016 German award.
2015 bronze award
(IDEA).

Rice cooker Scales

2015 Gold award.
2016 Finalist
of American
competition
(IDEA).

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05 Life style
Xiaomi is a focused company

Xiaomi focuses on changing our life style.

It provides us with ideasthat teachmore about it.
Our values and our respect for life is importaint.
This should be everyones motto.

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Do you know a
secret?

Why is Lei Jun

so close to
people?
The article Why is Lei Jun so
close to people? was issued in
the second decade of September.
It caused hot debates, received
more than 240 000 searches,
many positive comments and
special selection of 10 best
answers about Xiaomi. You are
also one of internet-friends and
internet-users of Lei Jun. Finally,
why is he so close to people?

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Looking through the Forbes list of Chinas Rich List, you can surprisingly learn
that Lei Jun has already been in top ten of Chinas Richest list for several
years along with Ma Yun, Ma Huateng, Li Yanghung and people alike. The
above-mentioned people are not likely to be seen on public, but more often,
they meet on briefings during communication with subordinates and business
colleagues. So, the intended feeling of closeness is not attained.

The mobile phones from Lei Jun are being sold on Weibo day by day and
anyone has the opportunity to leave his comments right there. The Buddhist
spirits Gyisu are flying there all day long creatures of Lei Jun. A special loud
video has been already shot about them. Todays slogan from Xiaomi: Lei Jun
is in the vanguard of Buddhist spirits Gyisu.

The most of people are responding to the tags like King of monkeys Meihou
Wang, A man from the folk and Are you OK. However, very few people
know who the head of all the above-mentioned ventures is.

should take hold. You have to

How should one describe success
of Lei Jun? Diligence, diligence and
once more diligence. Self-perfection,
self-perfection, and once more self-
perfection.
Why do we study the Ma Yuns
success on the market? The reason
is that he, so to speak, has chosen
the right direction for his business
activity at his own discretion.
You have to understand the
technology of achieving success.
Only having understood this, you
xiaomi-mi.com
maintain the status quo. You have to
watch well.
If necessary, you have to keep to
the following to become rich: to
work hard, to increase your level of
education. The success provokes
more emotions and deep meditations.
It was not a big mistake establishing
Alibaba. One can only envy this!
What is the secret of Lei Juns
success? To study diligently from
youth, to enter the Wuhan University,
study diligently. You have to spend
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your evenings in self-training on
the first course of university, to start
working from the beginning of your
study. The study program included
Pascal on the second course. Good
marks have been received year after
year.
In winter, with slippers on his feet,
he was making tea with immersion
heater in the room. He was riding
the broken bike with a big bag behind
shoulders. The bosses of Electronic
street of Wuhan had accustomed to
him in those times.
Then, the enterprise was established
and the programs were created.
During two weeks of sleepless nights
he had been creating what would
become WPS in Jingshan Kingsoft,
and later Bojun. Later he entered the
Jingshan branch of Kingsoft.
The outbreak of computer virus
programs was spreading over the
world in 90-s. Lei Jun became one of
the first to develop safety software in
China.
However, the technologies have to
be sold to earn money. Thus, the
first pot with money appeared. The
Tricolor company was established
together with friends. 25% of top
managers were re-elected twice. The
profitability was extremely large at
those times. The elaborations were
mainly used for faster processing of
inquiries in China language.
The total earns estimated some
thousand Yuan. Lei Jun started
selling Lenovo computers for rather
high price. However, in several days
its production cost became lower in
relation to others. The company was
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dismantled in a half of a year. The
286-computers were sold in process
of asset inventory.
After graduating from the university,
he moved to Beijing and met Zho
Bojung. Lei Jun had became a
confident of Zho Bojung and became
a business development manager
in Kingsoft. Lei Jun received 40
% shares. He worked hard during
many sleepless nights overtime. The
software applications Pangu were
born that way. Under the pressure
of Microsoft, there appeared a lack
of money in Jingshan - Kingsoft. No
money earned but he was granted
with exemplary employee degree.
In 1998 we had the great grows of
Internet. Three big web portals had
appeared. Lei Jun was a Jingshan -
Kingsoft CEO.
Kingsoft Internet is making attempts
to enter the web, it seemed close,
but the transition had been so much
difficult that it failed and Lei Jun made
his own choice in 2000. Jingshan
- Kingsoft. It had been invested a lot
of money in Kingsoft Jingshan three
years earlier compared to Taobao.
Unfortunately, there was a direction
but not a good chance. The things
done were far from the ideal. $ 75
million of assets were sold to Amazon
for on-line games participation. With
his money and being the so-called
angel-investor, he had successfully
made an expansion the investment
in UC browser etc. Aged 40, he
established as he had declared, his
last company.
What a man he wants to make
great things all life long! That is the
way he created Xiaomi: out of his
true feelings, not like Lobang, whose
emotions are bursting outside. As a
stage of anti-quack struggle in the
industry of mobile phones, boasting
of your own emotions is a part of
marketing for sales promotion, for
example the mood of Leibu in a newly
established Czyoyo. Finally, there are
different people: young and aged.
The mobile web-portal of Lei Jun
is not a blind cats beating up and
down and loosing forces in vain.
During investing in UC browser, the
first steps in computer soft had been
taken. There is 20-years experience
from the moment of entering the
Internet industry. According to the
Feichzhu theory, one ought to be
modest. Finally, the wind around
is everywhere the same wind,
but people around are different
everywhere.
Setbacks happened many times
and you had to survive them.
However, the mood remained
optimistic. Luck loves the brave!
In the process of Xiaomi creation,
his style of managing company
was a distinguishing feature. Those
times he transferred shares to his
commercial partners. Lin Bin even
hesitated that his shares in Xiaomi
didnt reach the level of YY. That was
the way Lei Jun erased doubts of his
partners and managed to represent
Xiaomi in the most dignified manner.
Besides, many things had happened.
xiaomi-mi.com
Lei Jun paid great attention to
creating a positive image of his
brand among youth, ruling youth
movements by producing the
phones exactly for young people,
giving them an opportunity to play
on-line, to communicate on Weibo
through micro blogs. All these ideas
were successfully implemented. A
gentleman like device for storing
your information which is always with
you, even in this caf.
The ordinary people do not strive for
their talents demand a half of their
efforts and mood. People of middle
age can live very relaxed.
Lui Shen
Game of rookies.
The previous personalities of internet
safety sphere:
Some remembrances:
1) With two big bags in hands, having
just finished the university, I hoped for
a place in a company. At about 8 or 9
in the evening, I came across fellow
Lei at the lift. Could you help me to
take my things into the lift! Yes,
sure. My friend asked who was it?
- It was the boss himself!
2) Releasing the project or creating
it, holding meetings -rhetorical skill of
Lei is really wonderful. He can hold
the meeting ruling the situation out
of difficulties into the right direction,
- and finally we all together are
declaring our corporative motto. I
even dont know if anything of this
115
kind happens somewhere else
nowadays.
3) Lei used to love sending books in
the past, where we didnt have book
selling on-line service Djuoyue, and
during the talk he was always reading
a book. It was easy to notice that he
was reading a lot and fast.
4) Sometimes while preparing
personnel because of relatively heavy
study load (PC-Symbian course),
fellow Lei was teaching personally
and didnt leave the auditorium from
the beginning till the midday. That is
the man, full of energy person.
5) Kingsoft in Tsukhai. One can
often see Lei leaving the companys
building with a bag behind his
shoulders; he looks into your eyes
and greets you politely.
6) One can see him work diligently
and insistently, supporting the youth
as if he were playing some music.
Years before, he was talking with
inspiration about a pack with four
games in the web. We expressed
hesitations about our understanding
the idea and he was completely
astonished by this saying, that you
might not have seen the movie
Dream of falling blossoms.
7) Once during celebration of the
China New year I didnt come home.
Fellow Lei came to buy a collection
wine and said me personally that I
would celebrate the ending of the
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year with this wine Ulian and made
the same presents to the employees
on every store of the building, who
had stayed there instead of being
home. The above-mentioned events
took place not less than 10 years
ago.
8) Two years ago fellow Lei had
began searching for the canteen
worker, which retired from the
company. He had stayed in the
company since the time of its
establishing in Mayang. During
meals, Lei used to say that he
cooked millet perfectly and did it
by himself. That is how he is going
on with people and connects with
them. What is the integral part of
prosperity? First, it is attention to the
employees of Kingsoft.
Zhou Jun
Mother and taste
Lei has to realize the moment when
haughtiness appears. Nevertheless,
he has no haughtiness at all. From
one side, he is a pragmatic in
nature and, frankly speaking, this is
wonderful trait of his nature. From
the other side, his todays success
is very far from his ideal aims. He
became famous in young age. He is
proud as a spring wing. His dreams
came true in different periods.
His WPS, Zhouyo, Fun, -chat
etc. if making their comparative
analysis, estimating the competitors
at international level, they all are
out of the raw. These are products
of diligent efforts and gift, spirit of
adventurer and luck. One cannot say
that he was lucky to escape from
failures and mistakes, but there is no
success without them as well. That
is why mister Lei will surely have
even more glorious time in his future.
Considering the above-mentioned
thoughts, he worthily represents the
enterprise being an example of real
confidence and persistence.
Many people hope that Xiaomi will
acquire such success as to become
a true international flagman. On the
one hand, it is domestic but we hope
this national product would become
international, because mister Lei is
capable of doing it. Moreover, he
shared his gift with his team. To go
through victories and failures to the
dream is a credo of a creative person.
Li Sinvey,
Photovoltaic worker :
Ive seen Lei June personally during
his live broadcasting speech.
Everybody was listening to the
report saying that high-tech products
of Xiaomi have deserved good
reputation in our new country,
resulting from our efforts. Sales
are growing; reputation is rising
because of friendly work of several
enterprises. Naturally, all guests
have their wonderful gadgets from
Xiaomi with them. Lets openly
criticize them now!
xiaomi-mi.com
He was speaking very sincerely at
that moment, and it could not be
differently. At that moment, I was a bit
sad in my mind.
The web had simply exploded then,
because there was really a lot to
criticize!
Zylo Cheung
I am aware one has to learn his
profession
Lei Jun has been working
simultaneously as an engineer for
some period. Once he visited UI
science and technology center on
business. However, he was not like
other persons from big business.
1) Having noticed how many
meetings are conducted in Xiaomi, he
made a conclusion about drawbacks
of the work of organization. During
his press conference, I felt simply like
his friend, being a guest. However,
there are other people at the
meeting. More and more meetings
are being conducted: a meeting for
the company members on domestic
sales, brainwashing of employees,
inducing them to purchasing the
companys production
2) Everybody talks wisely about
hidden reserves in several mobile
phone companies inside China, all of
them using or borrowing the phones
produced by Xiaomi
In most cases, when Xiaomi
117
produces a new device, they all
produce something of the kind
following on; if Xiaomi is holding
a campaign for sales promotion
everybody is repeating the same.
There appears a question. What kind
of event could Xiaomi undertake not
to be copied by the others?
I guess everybody knows the answer
that caused a revolution in the web.
What is this web revolution of
promotion for every Xiaomi user from
Lei Jun?
There is a verse from Gyitu devils
from Lei Jun Are you OK
There is nobody able to have the
courage of repeating Lei Juns online
broadcasting. Who? Ju Chengdong?
Baj Yongxiang?
Imagine one day you will see a live
broadcast of your favorite stars like
Taofen Boys, Paovan and others. You
have an opportunity to watch them
and listen to them anytime you wish
and free of payment. Their openness
will impress you!
Nu Benben
There is no student of the
university without 3 principles:
ideal, energy, and morality
In the directory of Gyitu devils, station
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xiaomi-mi.com
B you can find a famous melody
from Lei Are you OK, which was
presented at the press conference for
presentation of products in India and
in the program in the second form
of primary school in English. At the
same time, mr. Van Sicun mocked
that event in Weibo blog. Thus, that
is a lot of work still to be done with
devils.
How would other famous people
react to this? Most of them would
leave such style of management or
would angrily investigate the work of
television producers and prosecute
those responsible according to the
acting legislation. During that weird
performance with Are you OK, the
song became internet-famous.
One could benefit from this.
Li Guanshao
As in Syangntao there is ten of
powerful, but Lei says that saying
that high-tech products of Xiaomi
have deserved good reputation in
our new country, resulting from our
efforts. Sales are growing; reputation
is rising because of friendly work of
several enterprises. Naturally, all
guests have their wonderful gadgets
from Xiaomi with them. Lets openly
criticize them now!
This is heartwarming! Mr. Li Jia-
Cheng says Richness is not a
respect; it is like a cloud floating
in the sky. Mr. Lei has made an
important comment, big respect to Mr.
Lei Jun.
Zhang Xiao-Fan,
Enthusiast of digital photography,
science and technology:
Talking about Xiaomi enthusiasts,
the roots of things go from Lei Jun.
The image of this rich and powerful
person is born by life itself.
In former time, the image of a person
like this was connected with media
image, created by television and
publications in the press, literature.
The person of this kind existed
somewhere up there like a feudal
tyrant, out of your reach, pointing
the rivers and mountains from the
heights.
However, people should remember
that the one who impersonated the
hi-technology production in feudal
society was Shen Wan San. Image of
Shen Wan San has to be represented
and promoted in the web.
In the history of modern time, among
commanders, politicians, cultural
workers, scientists Lets look into
the image of Bill Gates. He has
money; he can enter the annals of
history.
During studying at the university, the
new poque of fast development
has begun in the New East of the
country. Once it was unexpectedly
announced a lecture of Ju Minhun in
the university. There cannot be such
a surge anymore as we had that time.
xiaomi-mi.com
Lets turn back to the topic we started
before about rich and powerful
people from the view of our life level.
They are as though on the pedestal
and we are as though beneath them.
The distance is close and far at the
same time.
As far as 4 years ago, Leu Jun was
holding a press conference in India.
His phrase are you OK broke the
web with openness to the people. Lei
Jun became the first person of this
kind in China.
Every time you see Lei June
personally representing the Xiaomi
new mobile phone, you suddenly
understand that any man primarily
is simply a man without any bright
shining halo around his head, simply
a human.
However, in real life most of
celebrities behave arrogantly in
public, such as Dana Bodhisattva.
The god-like image of many famous
people makes us feel the huge abyss
between us the ordinary people and
celebrities. Nevertheless, Lei Jun has
reduced it.
He enters top ten of the richest and
most powerful people in the country
but his behavior is similar to behavior
of common people.
Such a positioning, such funs, his
openness towards people and
openness of people towards him!
Unconventional way to speak,
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qualities of common people in best
sense of this word.
It represents the society itself. It
shows the closeness of a man who
has recently became rich, towards
us common people. However,
where it concerns rich people our
knowledge is rather superficial.
Light and dust
Li Zhenzhong, Ma Yun, M Hutng
and others all of them underwent
the formative stage in their
development. Ma Yun became a man
of the year in economic sector in
2004 according to the CCTV. There
was not less number of visits to the
television by the above-mentioned
persons compared to Lei Jun. During
his visits to the central television,
Lei Jun held discussions with many
people personally, including those
who had retired by that time.
Xiaomi still have a long way to go.
The power of Lei Juns authority
has two sides in time: the one is
the before-Xiaomi period and the
other is the period after establishing
Xiaomi. In before-Xiaomi time, Lei
Jun had already had a reputation of
a responsible person and had tight
connections with many internet-
authorities. However, only Lei Jun
was so low-profiled. Firstly, the
status and affiliation of Lei Juns
enterprise was quickly clarified as
Xiaomi (Kingsoft), together with
Huawei and Ali having become one
of 500 world famous companies
big platforms and enterprises of the
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Public Republic of China.
Tieng Sung is the largest social
network in China. Shi Gi and Ali are
almost the same. Baidu, though being
controversial last time, remains the
main search system of China.
Jindong is without doubts the largest
and strongest industrial electronic
company. Six years after it appeared
on the market, Xiaomi had reached a
decent sales level and the companys
assets were estimated $ 45 billion.
The competition on the domestic
market of mobile phones was huge
at that period. They made a separate
production line for mobile phones and
a separate line for internet-production
in Xiaomi. Lei Jun also said that
Xiaomi needed 15 years more on
the market. If Xiaomi managed to
become a first-rank China enterprise
on the world market and gained
success, the name of Lei Jun would
have entered the educational canons.
Lei Juns origin is not similar to the
background of Ma Huateng which
was born in family of officials or Li
Zhenzhong or Chzhan Chao Yong
which originated from brilliant clans
with worldwide fame and had got
their education abroad in renowned
schools. He also differs from Ma
Yun - the legendary creator of electric
industry which speaking fluently in
foreign languages in all his speeches
(in the contrary to Lei Jun with his
Chinese Xiantao dialect), which
became a real icon in industry and
trade.
Origin of Lei Jun is very ordinary. His
father was a simple man, in 1992
Lei Jun was studying at Wuhan
university, then proceeded with work
at Kingsoft, having become a national
pride of soft. Together with Tsu
Bodsun he became one of the first
IT pros in China. In his early age, he
became a top manager in Kingsoft.
The fame has no boundaries.
Nowadays, Ma Huateng and others
are only the younger brothers of Lei
Jun. However, the experience of
Lei Jun was not without problems,
wind was not always blowing into
his sales. Lei Jun had been selling
his elaborations diligently and
persistently during all that time for
example, Zhongyue. After Kingsoft
he gradually caught up and overtook
the internet-companies in China.
He strongly entered the market as a
skilled player. There are publications
concerning this topic. Under his
leadership, Kingsoft produced a great
range of soft. Lei Jun was interested
in straight way in internet industry.
Finally, the Kingsoft CEO has
appeared. Lei Jun has successfully
elaborated his own way in the web.
Closeness to the people is the trait
of Lei Juns personality. Yes, this is
his temper, experience, upbringing,
his individual charm. Lei Jun created
a vey powerful image of Xiaomi. The
media are designing the relevant
positive image. Finally, experience
of Lei Jun was not easy. The future
did not seem clear. The image of a
man from the folk also achieved
its support and success through the
difficulties. The fate favored Lei Jun.
xiaomi-mi.com
The expectation became reality. He
has many younger brothers. He is
very energetic person. He gained
the name of exemplary worker. In
the interview to the second central
channel Lei June said that he had
friends, likes meeting and talking
with them and would never deny
them. However, lei Jun is a very
busy person. He is busy so much
as having about 11 meetings a day.
The interview had to be postponed.
He is very simple in everyday life.
He can go running in the midnight
down the companys building. Lei
Jun loves learning. Nevertheless, the
level of his education does not mean
arrogance. There were intrigues.
Generous, venturesome nature of
Lei Jun. Din Lei was disgruntled, he
intrigued against Lei Jun. He said
that Lei Jun had to feed pigs. Lei
Jun responded to him on his own
platform.
Compared to the present, Xiaomi
as a small producer competed with
stabile contracting firms, lobbied by
powerful friends. Many people felt
speculative nature of such state of
the things. Resulting from 100000
hours of persistent work, Lei Jun fed
such a big pig that even Culyan
would not be able to fly around it. Lei
Jun is a kind of doctor homeopath.
If there were no such a forward -
thinking specialist and his generous
nature, the success of Xiaomi would
never happen in future.
The last important factor is a
personal Xiaomi cultural affiliation.
Xiaomi is an internet-company. Its
121
affiliation by the community resulted
from great passion of youth to the
internet. These new media are
promoting and agitating products by
means of micro blogs and on-line
communication, saving money for
advertising and letting to offer the
product independently and candidly
for a reasonable price without
treading water. I also offer possibility
to facilitate cooperation with people.
Effect from on-line translations could
be compared to holding the press
conference. They are like a close
communication between friends and
users. Station B holds direct upright
readily available communication.
Such an easy interaction has become
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xiaomi-mi.com
a web revolution. That time, Xiaomi
was a company that had been
developed for only 6 years since its
establishment. Companies of the
level of Apple and others -
Cook had just started creating the
platform similar to the one of Lei
Juns Xiaomi.
To judge about good or bad influence,
there is not enough information
for this. It is too early to talk about
this. The competent specialists of
Xiaomi and Kingsoft will answer the
questions. They all are flesh and
blood of Leis managing style.
 123
xiaomi-mi.com
When Lei Jun and Wu Xiubo meet, at first glance, these people have nothing
in common except the national status. Six years of image building allowed
Wu Xiubo to be called National uncle; and Lei Jun became national thanks
to mobile technology contribution.

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xiaomi-mi.com
The actor Wu Xiubo got a nickname
National Uncle quite easy his
mustache did look like Uncles.
Lei Jun is 1 year younger than Wu
Xiubo and he has never worn a
mustache but in China he is well-
known.
His blog has 13 million fans, song
Are you OK was represented in
India at the show; many people
believe he is the winner among the
contestants. Video is made out of
segments which are recurring and
advertising in the middle.
Six years ago no one knew about
Xiaomi company, Lei Jun and Wu
Xiubo. Xiaomi was founded in 2010
and after Lei Jun has sold 1 million
of mobile phones, this graduate of
Wuhan University became more
famous.
That year, 42-years old Wu Xiubo has
played in the film Before sunrise
and became known.
The two men first met in Beijing.
Rapid recognition, age, and even
their figures are similar. If Lei Jun had
not decided to advertise Xiaomi, he
would see only a young colonel Liu
in the film Before sunrise and Wu
Xiubo would know only that there
is a rich businessman in the mobile
phones market whose name is Lei
Jun.
Wu Xiubo is now one of the stars that
represent Redmi Pro smartphone.
Besides him, there are actor born in
1997 Liu Haoran and actor born
xiaomi-mi.com
in 1987 Liu Shi. For the 3 years,
Xiaomi made almost no advertising to
remain profitable.
This is the first time when Xiaomi
uses advertising with known
representatives. White-collar workers
on the way to work can see 3 known
figures representing Xiaomi golden
brand and national phone on THE
stands, bus schedule and even in
friends blogs.
Redmi phones gained popularity and
attention from buyers. In August 3,
2013 was a start of booming sales
of this phone and total sales of the
model reached 1.1 million units, then,
these actors have become reliable
partners, on which Xiaomi can rely.
Thus, brand image was created; on
the other hand, there was a hope for
long-term and strong relationship with
customers.
The first thought
Lei Jun always hoped that Xiaomi
will be a large developing company.
Xiaomi was gradually developing over
the last 6 years and now is working
with such companies as Apple,
Samsung, Huawei.
We can say that Xiaomi is a multi-
storey Redmi pagoda that is
constantly improved to become
better. In the Harpers Bazaar Men
photoshoot, Lei Jun made selfie and
browsed internet pages on Redmi Pro
that has not been released yet. While
everybody was going to make photos,
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it would worth to hear the sound of
firecracker Lei Jun was sitting in his
chair, revising his phone.
Wu Xiubo watched Lei Jun. Wu
Xiubo said: When Lei Jun starred in
the film, his acting ability compared
with professional actors, are innate.
Everything is quite simple, there
was no goal, only the opportunity to
support the idea of people.
The first hopes of Lei Jun came true
in 2011 when he launched the first
Xiaomi phones, and the meeting was
held behind closed doors, where Lei
Jun repeated: I would like to change
the essence of Chinese production.
Although, for the next 5 years people
had doubts on this matter, Lei Jun
was full of hope.
Lei Jun still had 2 more dreams and
in 6 years of hard work, he made his
first dream come true, he made the
company with a capital of $ 1 billion,
today the capital of the company is
estimated in 45 billion dollars. The
second dream of Lei Jun is to make
Xiaomi a company of world-class
technology; Xiaomi technologies are
slowly accumulating since the first
days and rapidly developing today.
On Mr. LeisWeibo page, many
customers complained that they can
not buy Xiaomi phone, which also
quietly disrupted Xiaomi development
as the supply does not cover the
demand. This year, this was the first
study to show that Xiaomi shipments
has grown.
In July, Lei Jun honestly admitted in
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his interview on CCTV channel in the
Dialogue program that Xiaomi has
some difficulties with the supply.
As for delivery problems, one of the
reasons is that the company followed
the policy of low stock volume and
companys turnover was isolated. If
the company has large amounts of
unsold goods, it may close at any
moment, a friend of Lei Jun which
previously sold clothing of Vancl
company told after the sixth glass that
a lot of goods accumulated, it went
through so-called Waterloo, that is
why Lei Jun always keeps stocks of
its company ready.
Xiaomi is demonstrating incredible
growth, while Huawei, and
other mobile phone manufacturers
are at the 3-4 positions in the list of
sales in stores and online, attracting
people with price.
Additional lessons
Wu Xiubo would not be an actor if
he had not experience failures along
his career. When I was young, I was
involved in many things, and not very
good. When Wu Xiubo was singing
in a karaoke bar, he thought that he
would be singing till he was old but
soon it began bringing money and
he opened a restaurant. In the next
two years, he opened 13 restaurants
but his life was still almost above
the poverty line by 2011 when he
received a Chinese television award
Golden Eagle.
At this time, Wu Xiubo has worked on
himself for eight years and became
the professional and respected actor.
He lost his weight like crazy when
he was playing on stage and he did
not think about his safety, he jumped
from the buildings and down from the
sixth floor like no other.
Wu Xiubo admitted that he was hardly
working for the family and the theme
of the family of this man is behind
seven veils. Another unresolved issue
the desire. And this is the thing
that you need to gradually solve.
At the Institute, Lei Jun drew his
attention to the Silicon Valley and
he also wanted to open a large
company, this idea would not let
him sleep, he walked in circles on
the playground of Wuhan Institute.
After graduation, he came to Beijing,
the first thing he wanted to do is
to visit Zhongguancun and feel the
inspiration. In 25 years, Lei Jun in
Zhongguancun was an excellent
pupil, later, he became a chairman of
Kingsoft while Kingsoft was the most
desirable job for all programmers.
Then, the history of Xiaomi has
started; he often showed its
importance for the company and
hoped that Xiaomi will be a great
company. Although, the whole world
has doubts.
In early January this year, Lei Jun
put forward some very interesting
proposals at the meeting of Xiaomi,
and the first of them is a return to the
original ideas: from the moment of
its foundation, Xiaomi tried to change
xiaomi-mi.com
the countrys thought that the bad
goods have a low price and good
products are expensive.
This year, in June, Redmi Note 3 won
Asia Mobile Awards in the category
GSMA. Lei Jun commented
Why does everybody buy Redmi
smartphones? Because they hear
from relatives, friends, colleagues,
this is a good, reliable phone. This
view coincides with Lei Juns national
plans: technology and design should
be available for everybody.
In addition, Lei Jun pointed out the
need for innovations. The volume of
sales did not cause concerns, I hope
that companys employees realize
that Xiaomi is one of the largest start-
up companies.
In January, Xiaomi has opened a new
division called research laboratory.
Lei Jun wants, within next 3 5 years,
to invest in the researchers in order
to provide Xiaomi with all the required
equipment in future.
On May 18, Lei Jun said on his blog
that he takes personal responsibility
for the supplies until June; in
summer-autumn Lei Jun will open a
warranty service Xiaomi Ecosystem:
small retail shops will be created and
the goal is in the next 3-4 years to
create 1,000 such stores; all of them
shall operate independently, without
cooperation, without orders. Xiaomi
will also cooperate with Suning,
Gomei, Dixon in the open market and
open stores.
127
At the same time, Xiaomi draws
attention to the environment, many
products are produced; Lei Jun
teamed with 55 factories to make
environmentally friendly products.
After the presentation to the public
of the brand Xiaomi Ecosystem, he
hopes that the public will perceive
Xiaomi company individually and
brand Xiaomi Ecosystem as well.
Lei Jun said that all the extra features
in Redmi Note 3 have been already
tested. He was personally involved in
research and development, planning
and delivery, from an industrial plan
for each electrical part, he was
engaged in setting up the antenna
and could reach supplies worldwide.
Thus, development was over and it
goes into production and testing of
processes.
Both Xiaomi online and offline sales
are developed. On July 27, all the
offline partners are invited to Redmi
Pro conference. For the first time, Lei
Jun announced cooperation between
Suning, Gome, Dixon, Yueyu, 2149
and other retail stores.
But the telephone industry research
continues says Lei Jun. For Xiaomi,
this brand has positioned itself as
burning but alive and in constant
search of scientific mysteries; Redmi
is distinguished as a high quality,
reliable national phone. Lei Jun
informed Harpers Bazaar Men
the following: we have managed to
ensure Xiaomi quality; wait a few
months and youll see a complete,
finished product.
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xiaomi-mi.com
How can you balance the
relationship between these two
product lines?
Honestly, if you look at the
mobile phone market today, other
manufacturers also are focused on
the mid-low segment of products;
target groups of Xiaomi and Redmi
are quite different, but for me, the
price-quality proportion will continue
to be a priority.
Dialogue
In one of the programs, there was
a dialogue between Lei Jun and
Wu Xiubo. They have posed for the
cameras and answered questions
of journalists, although both of them
are not very talkative people. Talking
about his favorite things, Wu Xiubo
replied that he likes to walk with the
dog, while Lei Jun spent 90% of his
time on product development. Thus,
the dialogue has become a routine
conversation.
Wu Xiubo: Honestly, before I started
in advertising, my aunts boss firmly
said: Look up, Wu Xiubo. I really
appreciate that you have found me.
Lei Jun: I saw how you played in
Before sunrise and become your
fan; I have looked through your
roles until the series were shown.
Therefore, when the marketing
department asked me who I see a
representative of the company, I have
immediately chosen you.
Wu Xiubo: Yes, I am very grateful
that I can represent your products.
Lei Jun: People call you the National
uncle, you did not think that you are
doing something that many people
like?
Wu Xiubo: As for the I have no right
to bear the name National uncle. I
just do my best to show their respect.
I do not make the picture beautiful but
people want to see a specific person,
so I made it.
Lei Jun: To be an actor means to be
under great pressure?
Wu Xiubo: The pressure is there.
For example, yesterday, I have
just finished 150 days of filming in
Hendyani, the temperature was 40
and 50 in the area I had to wear
four-layer suit to maintain heat; the
working day lasted 16 hours. I was
covered in sweat. For one scene, I
had to remember 5000 words. It is
almost impossible to understand. But
we do this.
Usually, people have dreams, but you
are visionary as well.
Lei Jun: Frankly speaking, I have got
early financial freedom, by the world
standards too early, and succeeded.
I just want to be not only the founder
of Xiaomi, I want to change society.
I hope that I can make Chinese
production inexpensive, with
high quality it means the world
concept of high quality should be
synonymous of Made in China.
xiaomi-mi.com
Wu Xiubo: When are you having the
most fun in your job?
Lei Jun: Making a quality product,
enjoying the design and shape.
Now, the number of Xiaomi products
became higher and people use them;
we even get the recognition and
rewards that are very pleasant.
Wu Xiubo: You are probably one of
those who demands much?
Lei Jun: I am interested in the perfect
product, I am very strict if it relates to
design and study.
Are you demanding person?
Wu Xiubo: As for me, everything
is good. I have no large amount of
money and when I studied, I did not
belong to wise students; the situation
at home was also not good; so many
things happened at the whim of fate.
I worked hard to get something to eat
for my family.
Lei Jun: How do you think, what is
the most important in your work?
Wu Xiubo: Punctuality, discipline,
and teamwork. I hate undisciplined
people. In my opinion, if there is a
mistake in the work and it occurred
because of you, you have to solve it
yourself and then involve the whole
team.
Lei Jun: I am also impressed with
these important qualities. We need
to work with reliable people, the key
factor to be able to work at 120%.
Wu Xiubo: But even so, the doubts
129
are still present?

Lei Jun: We can say that Xiaomi

develops thanks to these doubts, I
think that the best thing is just work
and give users the products and
services as well as go beyond, while
keeping the mood and do not let
the outside world to interfere. It is a
strong wind that blows over the hills.
It stops and the moon shines on the
river.

Wu Xiubo: Not bad. Thus, the

doubt its not a bad thing, it is like
a mirror. I must admit that I have
doubts in 50% of cases, if you live
in the world without a doubt, you will
experience the same pain. Despite
the fact that doubts cause sometimes
some pain they reveal more options.

Lei Jun: Do you play on your phone?

Wu Xiubo: I almost do not play on

the phone.First of all, I do not play
games; Second of all, I do not have
a wide circle of friends. Other people
often take pictures of themselves,
send red envelopes but I do not know
how to use it. It may be only a selfie.
I was told, Recently, you have lost
your weight and got it again. Im
thinking, is it true? I have taken a
picture of myself to see. And do you
make selfie, is there any secret?

Lei Jun: There should be a

45-degree angle.

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From the tool to the
subject - Redmi 2.0
strategy from Lei Jun
Having passed the market of tools
as well as restructuring of market
strategy, this is Redmi strategic
thinking from 0 to 1.
When I have received Redmi Pro, I
was a bit surprised with the product
made by Redmi this time.
Package content is usual,
appearance and technology of this
phone is even more complex than
Mi 4 and better, construction made
of brushed metal, all necessary
interfaces, holes and buttons are
made based on high-precision
processing (the same as in the 3rd
model). The phone with a price of a
few thousand yuans looks like a real
flagship phone.
Redmi Pro is made be means of
precise processing.
xiaomi-mi.com
At first, I was thought that Redmi
phones are a problem (the phones
with dual camera are still the
representatives of higher-end). I
was surprised and asked about this
someone who works in Xiaomi and
he replied that this is upgrade.
I have suddenly understood.
Redmi 1.0 strategy
As I have mentioned in the previous
article, playing rivals in advance is
very good fro Redmi. In other words,
when the market contains many
proposals, most users want to use
their smartphone to the maximum.
At this, everyone is guided by the
requirements of users - the era of
Redmi 1.0 is starting as Xiaomi
provides unprecedented market
value of goods, breaking through the
psychology of people and setting a
low price, making it a rule; improves
quality of service of the poor devices.
Thus, successful implementation
of this phone - this is the strategy,
even for small Xiaomi company,
unremarkable for big competitors, to
sell within 3 years 110 million Redmi
phones, thus becoming a national
smartphone - it was such a proactive
game.
This is Redmi 1.0 strategy
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Redmi 2.0 strategy
With the growing number of
consumers and changes in trends,
after the phone satisfies everybody,
the users will have to request new
features on phones, thus they try to
get the brand experience except for
the functional experience.
Speaking of consumers and
psychology growth, when people use
a product - they feel their needs were
satisfied. In addition, the product is
good. We also want to customize
the product where possible for each
individual. Trend of costs has been
rapidly developing for several years
in many industries, users require
more and more products and, as an
example, and VIVO subjected
to constant update of consumer
process.
However, as for new mobile phone,
Redmi is developing very quickly.
In addition, Xiaomi is engaged in
production, development, sales and
there is almost no time to try to treat
its problems as Redmi, in terms of
recognition, does not lag behind in
growth rate.
Thus, Lei Jun hopes that Redmi, in
its turn, perfectly meet the needs of
consumers and will make a holiday
for them. I think that Lei Jun wants
to update the brand image, it is
important to upgrade the brand, and
this update will have tremendous
penetration power. Thats what we
will see in new Redmi Pro:
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xiaomi-mi.com
Due to update, Pro is called a
flagship.
Due to update, flagship received new
housing.
Due to update, the flagsip is has a
high quality.
Due to update, Redmi had an
unprecedented three generations of
users.
Number of users and markets selling
Xiaomi goods are significant, brand
promotion should be fairly strong and
stubborn as well as loud. In order to
get the most out of the market, it is
required to inform consumers about
new brand.
Speaking about the sale of products
for 100 million, it is required
to look for a balance between
individualization and promotion, and
its not easy.
This explains why Redmi can
simultaneously attract three
completely different representatives
- depending on the brand, popularity
could be nationwide, as Wu Xiubo,
Liu Shi, Liu Haozhan represent
three very different generations and
provided a national status in the
audience.
Having passed through the market of
products and due to reorganization
of market strategy as well as having
passed thourgh Redmi strategy
from 0 to 1, although there are
discrepancies, but with focus on
the result - it is undeniably a huge
success.
It is impossible not to admire Lei
Jun iHealth bracelet, this chosen
strategy competes with unusual
benefits, Redmi Pro is the high-
tech flagship; large-scale strategy
with the representatives and pricing
starting from 1499, making the target
group of consumers is very broad
as well as has a strong influence on
competitors.
Concept of Xiaomi 2.0 brand
With the release of Redmi Pro, a
brand segment was quite clear: it is
positioned to ignite and be born, to
explore the dark corners of science,
continues to enthusiastically go at
the given route; Redmi positions itself
as a product of high quality, reliable
national phone, Redmi Pro flagship
phone.
As a Redmi, Redmi Note gets
its line of products. In addition, it
holds a great responsibility for the
environmentally friendly production to
prevent the collapse of Xiaomi brand.
I remember now, Lei Jun took a long
time to update the brand and many
obstacles were overcome before.
For example, this year in May, Lei
Jun personally participated in the
development and research this
is atypical behavior, and this step
was somewhat unusual, but Xiaomi
Empire develops, Lei Jun should
be more focused on competition,
but clearly that it should update the
xiaomi-mi.com
brand. In addition, internal Xiaomi
departments explore the activity of
Costco and production of other giants
of retail trade.
Expansion of Xiaomi ecosystem, as
well as the update of flagship brand
image, is performed very efficiently.
Co-founder of Xiaomi, Lee Wan
Jiang, once said: Xiaomi will certainly
lower commodity prices in the
second half of this year- if Ali starts
competition through Redmi Pro, I
would be glad.
After Redmi Pro release, Xiaomi
will immediately release even more
useful devices: Xiaomi laptops.
In my opinion, these features
were summarized by Lei Jun for a
promotion of new brand which he
planned to launch at the beginning of
the year but began to spread in the
market just now. It is strange but in
the first half of the year, Xiaomi did
not provide any information.
Regarding Redmi Pro assessment,
there are a lot of articles and videos
online, I will not go into details. I just
identified my views on the policy
regarding Redmi Pro strategy.
Entrepreneurial spirit of Lei Jun
People always have the illusion: they
believe that the starting capital is
easy to get but it is not so.
For one, it is very difficult to
additionally attract 10 million users
free of charge; and it is almost
133
impossible to collect 10 million users Personally, I have one small wish: I
which have already paid for the hope Redmi 2 Pro will support HiFi,
phone. as further advancement of the brand.

According to the teacher Song I think that all the feelings associated
Chzhansyu, Lei Jun in all his journeys with the experience, photography and
tried to fly economy class (Lei always music are inseparable.
wanted tickets of the 1 class to feel
worthy, but I believe that current
employment of Lei Jun requires
business class).
Lei Jun today can afford to own a
plane. But he is such a man who
is based on a sense of business
investment in order to bring the
product to the buyers heart, he sets
stringent requirements for himself too,
not to deviate from the public. Really
hard to see how the company founder
has a limit; most people who laugh at
Lei Jun has no endurance and self-
discipline.

Lei Jun often works until late night,

is involved in many projects and
development; such a way of life
and spiritual side is also such a
characteristic of the head, not as
a golf ball, but the one that led to
Redmi success with his business
strategy, which could be imagined
only by him.

This round was successful, Redmi

2.0 may be extended in the market
like its predecessor 1.0; I hope that
all future generations will go farther
and higher, with more technology
and better client experience. Xiaomi
is almost the best brand among
Android users at this moment and it
all because of Lei Jun.

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 Redmi Pro Dual Camera
Choose a picture

Do you have dual front camera? What picture would you like to make?
You can marvel test photographs of our users who were invited for testing.
Put it on the object, adjust and press the shutter button, and after a simple
setup the shot will be done. Your masterpiece is born.

135
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136
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06 Service

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 Xiaomi Official Trading
Platform MI.COM
Xiaomi buyers can go to the trading platform to buy a band, a TV, Smart
Home devices and other Xiaomi brand products.

We are always happy to help you, so we provide the opportunity to return

the product for free no later than 7 days after the purchase; within 15 days
after purachse we can change the product for free, if other services or fast
delivery is required, we do all that for you to be calm and happy.

Services of trading platform:

Free return of the Free exchange of Fast delivery 24-hour hot line
product within a product within 15
week days

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Xiaomi Trading Platform App

At any time and in any place you can purchase products via mobile phone,
find the description of goods, search orders, track delivery, comment and
evaluate products, receive and enjoy the goods.

Reminder of your chosen products will be useful to you.

You can find the nearest Xiaomi store. Yout can see how Xiaomi software
is useful and convenient. Scan the QR code and download Xiaomi trading
platform application. Sign up and instantly get information about new products
and discounts.

Android IOS

139
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 Mi Home
Mi Home is the official retail online store with showroom. It is also an important
platform for meeting Xiaomi company and clients. In Mi Home store, you can
test Xiaomi products, get full advice on the any product of the company. It
is not importnt, whether it is product specification or instructions for its use.
You will know more about product manual techniques - all staff will be glad to
share this informationwith you with. Customers can make friends, get the joy
of scientific and technical search - this is the basic idea of Mi Home service.

Point of sale Consultation Repair

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 MIJIA
March 29, 2016 Xiaomi introduced a new level of services in its ecosystem
new brand MiJia. Translated from Chinese house of grain.
MiJia name comes from the character mi (rice) and jia (house), the idea
of the brand fill the life with works of art. The design style pursues a
combination of rationality, simplicity, and reliability. MiJia believes that after an
era of computers and mobile Internet will be the era of the Internet of things.
Every human life becomes more reasonable and comfortable.

The first product that was presented under the brand MiJia a rice cooker
MiJia Pressure IH. This is a high-level rice cooker, 1.2 times stronger than
previous products due to electromagnetic heating and in the gray iron coating
of the inner chamber. But more importantly, it is the first intelligent rice cooker.
You can manage it via mobile app MiJia. The application can determine the
type of rice due to the bar code on the package and identify ways of making it.
This can be automated heating or cooking of soft or grinded rice. And all this
in order to improve the taste of rice. Now there are more than 2000 ways of
rice cooking. In addition, the user can independently adjust the device in order
to cook rice of that consistency that he wants to have. Also, you can use a
smartphone in one click to cook delicious food.

After the rice cooker, MiJia presented a series of smart devices: desktop
LED-lamp, electric kettle with the function of temperature maintenance, blood
pressure monitor, camera and electric bike. All these devices can be combined
and configured using the mobile app MiJiA. For example, using this app, you
can smoothly adjust the brightness, color temperature of desktop LED-lamp
table; set the desired temperature of water for its support for MiJia kettle; at
any time, you have the opportunity to see the history of blood pressure records
from iHealth blood pressure; Mi 360degree camera to view and share videos;
your smartphone can read data from electric QiCycle, synchronize with the
cloud and always be aware of the condition of the bike ... Brand MiJia this
is an ecosystem of smart home devices, presented in more products, which it
unites.

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 Your feedback Xiaomi
Reading of paper editions is a calm and
romantic.

148 pages of emotional concentration of

Xiaomi products.

Xiaomi is a catalog of products with the

face turned to the users. The catalog is
distributed by Mi Home stores and dealers
for free.

Here so you can not only get acquainted

with new Xiaomi, but read carefully
selected articles about our products as
well as you can win a great gift!
We look forward to your active participation
in the discussion of our companys work.

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Xiaomi Service
Experts of hot line service will always carefully listen to you.
We guarantee a friendly advice on any occasion before or after purchase. For
our customers, we will overcome any problems.

Hot line work schedule: Mon-Fri 8:00 - 18:00 (local call only).
More advice is available at one click.

Professional skills by our professionals and their knowledge of the product

range will help to get acquainted with the goods, but also provide a quality
service. The original joking response of Xiaomi specialists usually neutralizes
the frustration of customers.

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Xiaomi trade house application: you can also receive information online
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Mobile: scan QR-code in order to enter the account.

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 Notes
Pay attention: Mobile phones which are compared on Web pages, all presented in Xiaomi. The
data specified above usually differs only by test software version, specific test environment, and
the specific version. The data in this article have no special comments, data is presented by our
laboratory.
[1] 3D ceramic body, front side of Mi 5 is made of Gorilla glass, the frame is made out of
aluminum alloy, standard version, the back panel is made of 3D glass; CPU: single comparison
of Snapdragon 810 processor, information on the tests compared to the last model of Qualcomm:
graphic processor faster by 40%, compared with the previous series of Adreno430 graphics
processors; we managed to increase speed of graphics processing by 40% according to test data
from Internet and test data of Qualcomm platform; 129 grams: 129g for 3D phototypic edition,
139g for 3D ceramics bright example of small fluctuations of standards for this model; faster
by 87%: compared with eMMC5.1, the speed difference is 87%, as evidenced by laboratory tests
of our company. Faster by 100%, based on the basic principles of calculation base frequency
and speed, it was found that LPDDR4 technology used in Xiaomi Mi 5 compared with LPDDR3
technology: 140 000 points. Antutu V6.0.4 test system was used for calculation of benchmark
scores in laboratory tests; actually, in this case, there was a test version of software, specific
test environment, this batch of Xiaomi Mi 5 was unusual and had some differences: increased
brightness by 30%; compared with other Xiaomi models with the brightness of the display 450nit,
display has reached the mark of 600nit based on the formula for the calculation (600 450) / 450
= 33%; there is a fact of brightness increase by as much as 30%.
[2]4850mAh: type of supply; 14 hours: the original figure is based on test data from laboratory
tests; thickness of only 7.5mm, the original figure is based on test data from laboratory tests;
[3] Integrated single-metal body: the body has two sockets with antennas, this project is called
as body integration; 4050mAh: type of power supply: increase by 89%, the output figure is based
on the data of laboratory tests; compared to the generation of T760 graphics processors, there
is a fact of upgrade 180% of original figure based on statistics from the official website MediaTek
and data of laboratory tests MediaTek; power consumption is decreased by 30% compared to the
generation of X10, power consumption is dropped by 30%; output figure is based on statistics
from the official website MediaTek and data of MediaTek laboratory tests; 60.000:1, an output
figure is based on initial test data of laboratory tests of our company; NTSC100%: the original
figure is based on test data from laboratory tests; more than 38%, the color palette is increased by
72% compared with the previous series of Xiaomi smartphones by 100% of the Redmi Pro color
palette. Based on the formula for the calculation (100 72) / 72 = 38%, we have 38%: according
to the statistics of our company, the number of Xiaomi sales has reached the mark in 110 000 000,
generally from August 2013 to July 2016, Xiaomi sales has engulfed the entire planet: web page
contains all possible flagship smartphone models, Redmi smartphone refers to Manchurian
series of Redmi smartphones.
[4] 4100 mAh type of power supply; 144g average weight (in the process of manufacturing, the
weight may vary). The highest storage capacity is128 GB (standard VFAT), compared with the
possibility of housing in 16GB, you can store in 18 times more information. During 3 working days,
our company has conducted laboratory tests of smartphone functions such as reading books,
listening to music in different conditions.
[5] 4G+ in-band communication system of particular operator; VOLTE voice recognition system
allows you performing functions and access the Internet without touching; standard data
transmission system China Network Communications version 6.0, which is divided into 77 592;
China Network Communications 2.0: 2 allows you to use communication services without China
Telecom card at the same time. Possible 4G application simultaneously with one-band card as
one-band card will soon be used for internet access.
[6] Comparison of discrete and integrated adapters was conducted in tests of 3D Mark 11
which showed superiority over integrated one by more than 2 times. Comparison of the fifth
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generation of processors according to statistics showed improved performance by 18%, GDDR5
showed the rate in three times higher. A new generation of operational memory DDR4 2133MHz
showed increased frequency by 15% compared to DDR3 1866 MHz. PCIe NVMe compared
to SATA, shows the advantage of speed over 300%. 802.11ac 2X2 double antenna with pair
operation function, the contrast is higher by 802. Two operating antennas 11ac11 instead of
one. Accelerated downloading in double. Statistical data are derived from laboratory tests of
our company, 1C at standard charge and 0.7C at our charge technology. Both technologies of
charging are faster by 30%. Battery life was tested with MobileMark 2014. Port has extensions
from 5 to 7, more than 1.5 times. 12.5 1.07kg weight, thickness 12.9mm, its less than 13.3
1.28kg / 14.8mm thinner, 12.5less weight compared with 13.3 16% lighter, 12% thinner.
[7]According to the rules of traffic safety, please do not use a smartphone on a snowy road, on the
ice, on slippery and dirty roads; please, carefully read the manual for safety precautions.
8] The camera paired with a tripod and automatic shooting is not widely distributed; all related
tests and trials were held in photometrical photo lab; when tested in the environment, errors may
occur. Please carefully review the instructions for safety.
[9]CADR (clean air delivery rate) is an air purification system and one of the best systems to filter
air during tests in the nominal mode, focused on the function of the nearest source of pollution
(granulated materials in air or gas pollution); showed a high feed rate of purified air. Its units of
measurement are cubic meters per hour (m3h). The calculations were made based on the data of
field testing in the industrial area HuanchzhouCADR. For example, the room of 21 square meters
required only 10 minutes, 1 full air circulation cycle was passed. In the case of air filtering the air
in a room of high school Dondo district H11, the finest coarse impurities were removed coarse
including air anaphylactogens (pollen, dust mites, dander and animal hair, toxic fumes, etc.) along
with some part of the virus. These figures in the statistics may be the result of the test version of
software, specific environments for testing, each test can vary.
[10]On the second page, the information on Mi bracelets was covered, completely passing all the
laboratory data. Due to an objective variability of environmental factors, this data may differ or
contain errors.
[11]The above statistics do not require a special explanation for that in all respects.
[12] Data on changes in temperature, physical properties of water pressure due to treatment is
taken from statistics on TDS below 300, water temperature 25 C, water pressure of 0.2 MPa .
[13]The volume of data transmission, Internet broadbands has increased from 10M to 100M,
thanks to cooperation between and Internet service provider, but you can configure the router to
restrict access for even higher Internet speed. Each subscriber of Beijing China Unicom can install
software China Unicom Wu Wang to improve coverage in the future; the new fiber optic network
will increase the capacity from 10M to 100M.
Regarding other operators and regions, it is possible to use Thunder Kuay Diao to speed data
transmission on fiber optic network .
[14] 16 million colors and three-color LEDs enable you to mix all the colors, each has 256
brightness modes, in total it will be 256256256 (over 16 million) of color shades.
[15] The above data was obtained from the lab engaged in the color study but due to objective
variability of environmental factors, this data may differ or contain errors .

xiaomi-mi.com
 People, walls, cold, all hidden in the eyes
There is day, night, desire - no one wants to wait
How many changes brought wind and rain in autumn and
spring, many problems have not changed the sense of
love...

Sales promotion: The words of this song have worried

you? Scan the QR-code at the right and take part in the
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147
This product does not leave anyone indifferent, as well as its price,
which has made the product available to the majority!
Lei Jun

xiaomi-mi.com