B2B Marketing Budget B2B Mktg

Allocation Tool Benchmarks

Gross Company Revenue

% of Gross Revenue Allocated To
Marketing 2%-11%

Marketing Budget
Awareness (programs) 10%
Lead Origination (programs) 12%
Lead Nurturing (programs) 10%
Product Marketing 13%
Field Enablement 8%
Channel Enablement 8%
Customer Community Management 9%
Customer and Market Intelligence 11%
Marketing Operations 20%
Total Marketing Budget 100%
% of Marketing Budget Allocated To
Programs 32%

Marketing Programs Budget

Website 18%
Tradeshows 16%
Events 9%
Display Ads 9%
Data Sources & Lists 9%
PPC 8%
Syndicated Content 6%
Webinar 6%
Telemarketing 5%
Other 14%
Total Marketing Programs Budget 100%
Enter Your Budget
Estimate Allocation

$50,000,000 $50,000,000

4% $2,000,000

10% $200,000
12% $240,000
10% $200,000
13% $260,000
8% $160,000
8% $160,000
9% $170,000
11% $210,000
20% $400,000
100% $2,000,000

32% $640,000

18% $115,200
16% $102,400
9% $57,600
9% $57,600
9% $57,600
8% $51,200
6% $38,400
6% $38,400
5% $32,000
14% $89,600
100% $640,000
 Marketing Budget Allocation

Awareness (programs)
Marketing Operations 10%
20%
Lead Origination (programs)
12%

Customer and Market Intelligence

11% Lead Nurturing (programs)
Product Marketing 10%
Channel Enablement Field Enablement
13%
8% 8%
Customer Community Management
9%

Marketing Program Budget

Other; 14%
Website; 18%

Telemarketing; 5%

Webinar; 6%

Tradeshows; 16%
Syndicated Content; 6%

PPC; 8%
Events; 9%
Data Sources & Lists; 9%
Display Ads; 9%
 Events; 9%
Data Sources & Lists; 9%
Display Ads; 9%