QUESTIONNAIRE

Name:
Area:

Age:
15-25
25-35
35-45
Gender:
Male
Female

1. Which is your favorite sport?

2. Are you active in sports and fitness?

Yes
No
3. Are you aware of Decathlon in Mysore?
Yes
No
(If no move to Q.10)
4. If yes, how you got to know about Decathlon Mysore?
Friends
Holdings
Advertisement
Internet
5. How often you visit decathlon store?
Very often
Once in a month
Twice in 3months
Rarely
6. Satisfaction towards Product availability.
Highly satisfied
Satisfied
Highly unsatisfied
7. Satisfaction towards Product quality.
Highly satisfied
Satisfied
Highly unsatisfied
8. Satisfaction towards price of products.
Highly satisfied
Satisfied
Highly unsatisfied
9. Which department you are unhappy with?
Apparels
Footwear
Equipments
Accessories
10. Other preferred store in Mysore.
Nike
Rebook
Adidas
Puma
Local retailer
Online store

11. Why the above is preferred?

Brand image
Quality
price
both price and quality
location of store
12. How you get to know about new stores or brand in the city?
T.V commercial
Internet / social media
Friends
Holding/sponsorships
13. Does promotional offers like discount, lucky coupon etc. drive you to decathlon?
Yes
No

14. Are you loyal towards a brand or store?

Yes
No
15. What is that one factor that will make you loyal towards decathlon?
Price
Quality
Availability
Location
16. Is store location preventing you from being loyal?
Yes
No
17. If yes, will online shopping help you purchase from decathlon?
Yes
No