Professional Documents
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CAMPAIGN PROPOSAL
JAYS CONSULTING
Our vision is to be the best provider and help for companies in their
web presence to face the digital world of the 21 st century and
beyond.
Executive Summary
JAYS Consultings mission is to perform and deliver the best quality consultations to meet
specific needs for our clients. Our vision is to contribute and innovate the marketing industry
of the web. In web communication campaigns, our professional members, networking and
high quality resources help to give customers the best possible campaigns for their websites.
After receiving the oral client brief from Ms. Meave Berry from MESH at Murdoch University,
we have performed our research, planning and presentation that we will deliver in the form of
a web campaign proposal for MESH. In our research and planning, we have drawn
conclusions based on identified observations and interpretations of various references and
source materials.
In providing the best quality consultations for MESH, we in JAYS Consulting will provide a
thorough situation analysis and appropriate goals, objectives and strategies. Furthermore, we
have identified key stakeholders or audiences and appropriate messages, channels and
tactics. Not only that, we uphold campaign planning principles including timetabling and
budgeting. Our research and evaluation plan are linked to the campaign goals and objectives
for MESH. We will provide consultations in how to engage audience members.
Table of Contents
I. Background
This document is the official document for the web campaign proposal from JAYS Consulting
to MESH Murdoch University. Including this Background section, this document is divided into
10 sections. MESH should refer to this document as the basis of the web campaign proposal
pending changes made by JAYS Consulting.
JAYS Consulting understands the background of the web campaign proposal for MESH.
MESH was founded in 2011. It is a website which showcase student work and courses on
offer to target various audiences from the production units in Murdoch Universitys Sc hool of
Arts. The website aims to engage with present and new students, industry professionals and
networks, and to highlight industry work.
To support the MESH teams strategy to officially launch in the next 12 months, JAYS
Consulting has understood that MESH would like a web strategy proposal that utilizes new
media, in particular social media platforms to create a presence and engage the Singaporean
public. This is specified further in Section VII. Channels and Tactics. Furthermore,
specification of the tasks provided by MESH for JAYS Consultings consultation is detailed in
Section VI. Strategies.
JAYS Consulting has outlined the timeline and budget for this web campaign proposal. We
have understood that the campaign timeline is 3 months from March 2017 to June 2017 and
the initial campaign budget is SGD 5,000. The timeline in the form of a GANTT chart is further
outlined in Section VIII. Timeline and the budget plan is shown in Section IX. Budget.
JAYS Consulting has found that in launching MESH to the Singapore Community, MESH has
experienced problems. In analysing MESHs web analytics from February 2016 until February
2017, we have identified that there is low amount of users who return often and use the
website daily. The amount of bounce users is also statistically high at 42%. Furthermore,
Singapore visitors ranked on third, after Australia and Russia.
However, the Singaporean market provide various opportunities for MESH to be launched. It
has a high number of young to middle-age user. They are also more productive than other
cities and countries in the region. Furthermore, Singapore companies have good relationship
with students of higher education for their training and working experience. There are also
substantial young working adults who can contribute to MESHs causes in Singapore.
Furthermore, the initial budget at $5,000 will most likely be not enough and JAYS Consulting
will help in finding suitable sponsorships and beneficial partnerships for MESH. Not only that,
MESH lacks having the most popular social media such as Facebook, Twitter and Instagram.
An opportunity in this area is to utilize Murdoch Universitys connections for sponsorships and
partnerships. MESH also have small league social media platforms they can utilize to bring
attention to its Facebook page in order to have at least 2,500 Facebook followers by the end
of the web campaign.
In terms of content plan of the website, we have identified that MESH does not sufficiently
showcase on student and staff works. We have also found out that a proper advertisement
platform for MESH is important in Singapore. There is a need for a light website with easy
navigability for Singaporean visitors to be engaged. The web analytics also shows that the
courses and news menu are the most visited page in MESH, hence this can be utilized to
further engage the Singapore market.
From the understanding of problems and opportunities, JAYS Consulting provide a launch
plan for the website by considering unforeseen disruption of event and resolving the disruption
by adjusting the timeline. This should provide better framework to other tasks. For further
analysis of the Problems and Opportunities, please see Appendix I.
III. Objectives
JAYS Consulting provide the objectives of this web campaign for MESH based on our
understanding, research and planning of the main tasks that needs to be done within a time
period and budget constraints:
1. To launch MESH to the Singapore community by
a. increasing website visitors from Singapore by 150% by the end of the campaign
period. Latest analytics, Singapore visitors are 15% which is around 819
sessions
b. Increasing website visit duration to minimum of 1 minute average by the end of
the campaign period. Latest analytics, percentage of audience viewing longer
than 1 minute is only around 20%
c. generating 150% more views on students and staffs works website page by the
end of the campaign period. Latest analytics, webpage views on students and
staffs works are less than 1% or less than 1200k
2. To leverage sponsorship partners by:
a. Obtaining partners that can provide additional funds
b. Obtaining partners that can provide manpower
3. To integrate social media platforms by:
a. enhancing MESHs social media profile, lifting MESHs name in online media
(making MESH more well known)
b. having at least 2500 Facebook followers on MESH Facebook page by the end
of the campaign
c. providing content for the audiences would find interesting in the Facebook page
to attract and retain audiences
d. proposing a content plan by providing more coverage on staffs and students
work by moving staffs and students works to the front page/landing page
4. To share MESH to the member of the public by providing advertisement poster and
media board around places with high volume of people
5. To provide structured time frame for tasking via smooth flow of the work and creating
scheduling of task chart, prevent work overlapping each other
6. To increase MESHs engagement to its audiences and public by developing three
personas for its website
JAYS Consulting has identified three types of target publics for MESHs web communication
campaign in Singapore.
The figure above shows that the target publics, stakeholders and audiences can overlap.
General artists in Singapore can be considered as part of both target publics, stakeholders
and audiences.
Target Public
To whom the campaign is targeted at
Singapore community Introducing MESH to Singapore community
Facebook community 2500 Facebook followers
Murdoch students and staffs
Artists community
Target Stakeholders
Individuals, groups, or companies that may be partnered with
Design firms
Art museums
Artists
Art schools
Kaplan Singapore
Target Audiences
The intended audience, specifically whom the advertiser are trying to attract. Majority of MESH
audience are 18-34
Art graduates
Art students
High school graduates
Artists
Any stakeholders with interest in art
V. Message
JAYS Consulting has identified a main message and four additional messages that creatively
targets the various publics and fulfil the objectives of the six tasks at the same time:
Main message:
Sub messages:
MESH is professional
When the dance of your brush is not heard, we are here to provide an ear
Our trust lies within our artists, for they are what we are
VI. Strategies
JAYS Consulting has proposed various strategies of this web campaign for MESH based on
our understanding, research and planning of the main tasks that needs to be done within a
time period and budget constraints. For our basic consulting fee, JAYS Consulting has
provided six strategies that are based on each and every task. Please take note that each and
every strategy may have some elements of offline strategies. The six strategies are:
1. Launch MESH to the Singapore Community: Telling a Great Singapore Story from
Artwork
2. Attract partnerships/sponsorships
3. Social media strategy: 2500 Facebook followers : Combining Offline and Online
Strategies to Increase Awareness to MESH Facebook Page
4. Content plan with one example on the website: Showcase the Best Artwork by Both
Students and Staff on MESH Websites Landing (Home) Page
5. Launch plan (timeline) for the website: This strategy is outlined on its own in Section
VIII. Timeline
6. Two personas: Targeting the Right Fans by Identifying the Largest Two
For the specification of each six strategies, please refer to Appendix II.
For each and every strategy, JAYS Consulting will divide it into three parts:
1. Pre-campaign: research, planning and design stage of the specific strategy for the
campaign
2. Campaign: implementation of the specific strategy
3. Post-campaign: re-evaluation, testing and feedback of the specific strategy
JAYS Consulting has researched the current channels that MESH is currently having or
maintaining. The following is our preliminary analysis:
Website
o Problems limitations for website already listed in Problem/Opportunities and
analytics
YouTube
o MESH Youtube Channel does not even appear on Youtube search list with
keyword MESH. MESH Youtube channel only has 12 subscriber on their
channel with a total of less than 5 thousand views. The latest video is also from
3 years ago. Summarizing, MESH Youtube channel is greatly unnoticed and
uncared
Google+
o MESH Google+ account only has 3 followers, with latest post from 21 August
2015, this account is greatly unnoticed and uncared
Vimeo
o MESH Vimeo account only have 2 video with 0 followers and 0 likes. In short,
this account is greatly unnoticed and uncared
Flickr
o MESH Flickr account has moderate amount of posts, images, and videos. The
account itself however, has only 3 followers and also greatly unnoticed and
uncared
SoundCloud
o MESH Murdoch at soundcloud has posted 12 tracks with 8 followers. Their
latest post was from 7 months ago, making it the most popular platform MESH
has on this list aside from their website. This account though, is also unnoticed
and uncared.
MailChimp database of 800+
o MESH definitely have high number of subscribers in their Mailchimp database,
but this does not mean anything as the number show does not classified the
active and inactive user of the email address. Mailchimp email services
reached out to MESH subscribers by sending out marketing email and
automated message, by doing so MESH show that it has a well-structured
email marketing platform to manage it subscribers, but it downside will be
For these channels and tactics of MESHs web communication campaign, JAYS Consulting
will be focusing more on online advertisement as MESH is an online website, it objective is to
showcase student artwork online. We will be focusing on an online tactic to help reduce the
advertisement cost and reaching out to the younger target audiences who usually are network
savvy, as for the rest of offline advertisement if we are able to get the right resources we
definitely will be involved in that direction of the high end budget. Please refer to Appendix IV
for the full list of specifications for the proposed channels and tactics for MESHs web
communication campaign in Singapore.
For some of the online tactics, we propose that we will be using online media publisher and
social media influencer to promote MESH here locally, online media publisher like TSL (The
Smart Local) mainly focusing on lifestyle and event has around 1 million visitors each month
to their website alone, this show that an online media publisher has the potential of helping
MESH to step foot here in Singapore.
Using social media influencer help us to gain young audience in promoting MESH at their
media platform, social media influencer here in Singapore play an exclusive role in the market
as the target audience will be young adult, as these young adult are the majority of followers
on the social media platform of a particular influencer we can determine that they are also
network savvy person, this proof that the influencer does help us to attract the right audience
who are able to surface the net and are interested in artwork.
VIII. Timeline
The following is the summary of the timeline of MESHs Web Communication Campaign. For
the complete list, please see Appendix V.
Showcase the Best Artwork by Both Students and Staff on MESH Websites Landing
(Home) Page
Pre-campaign (24 Apr to 7 May) - 14 days
Campaign (8 May to 28 May) - 21 days
Post campaign (29 May to 25 Jun) - 28 days
IX. Budget
JAYS Consulting has categorized the budget of MESHs Web Communication Campaign into
two parts as part of the variable budgeting for this project:
Low end
High end
For those two ends, we categorized the budget into five categories:
Personnel costs
Operating and material costs
Media cost
Equipment and facilities
Administrative items
To summaries, the initial budget that forms the low end budget is capped at SGD 5,000. The
high end budget is proposed to be at SGD 13,950 from sponsorships and partnerships. Note
that JAYS Consulting does not pursue physical and digital advertisement fee, and no web
management service (CMS, SEO, etc.) fees. This are purely the budget for the campaign of
this project. For the complete list, please see Appendix VI. For the excel spreadsheet
screenshot, please see Appendix VII.
We in JAYS Consulting firmly believe in the importance of Search Engine Optimisation of our
clients. We provide research, planning and consultation for our clients for their websites SEO,
Information Architecture and we analyse web analytics of the website.
In this brief introduction to our analysis of SEO, IA and Web Analytics for MESH, we have
encountered some current problems that we would like to present for your view and
knowledge. Please take note that this is an additional work and will require additional fees
from our consultancy.
Web Analytics
JAYS Consulting firmly believes in the power of Web Analytics in which we based our analysis,
research and planning for every project with our client. Web Analytics provides an objective
view of a website and its place in the web environment. From Web Analytics, we can find the
problems and opportunities that websites have in relation to a specific set of aims and
objectives.
Please refer to Appendix IX for the detailed specification on the Web Analytics done from
February 2016 until February 2017 on MESH.
In JAYS Consulting, we believe the true value of a website is determined by a number of leads
it can bring to the owner for the growth of the business. What is the point of having a website
without any leads being generated from it? SEO will provide MESH with free and unlimited
leads. We recommend MESH to do SEO for greater traffic and leads generation in Singapore.
It also helps to grow MESHs branding as well.
These are the most important advantages of SEO and information architecture for MESH:
1. Free and unlimited leads. The cost of advertising on newspapers can cost a few
thousand dollars per day. SEO allows MESH to connect to your customers for free.
The traffic to the website is unlimited.
2. Targeted audience. Unlike newspapers advertisement, MESH pay to get readers to
look at your advertisement. This group of readers also include those that are not
interested in your products/services. SEO allows for a targeted audience. Only when
potential customers search for the keywords you have optimized, your website will
appear.
3. Expose MESHs advertisement 24 hours a day, 7 days a week. The Internet is
always available so is Google. SEO allows your website to be found anytime and
anywhere.
4. Perform business intelligence. A good information architecture of the website can
provide benefit in the long run. Patterns, trends and other web analytics features can
be generated to maintain competitiveness in the market.
In our research, we have found significant problem in our analysis for MESHs SEO and
information architecture. Please see Appendix VII for specifications.
JAYS Consulting has provided an in-depth SEO and Information Architecture Plan for MESH
in its launch to the Singaporean market. Based on the analysis of the problems above, we
have prepared an SEO and Information Architecture plan. Please see Appendix VII for
specifications.
For simplicity purposes, we will demonstrate our basic SEO strategy. using Google Keyword
Planner Tool. This tool allows us to find the right keywords to target for various types of online
advertisements that is part of a basic SEO strategy. JAYS Consulting propose the use of this
strategies:
1. Budget
2. Target audience
a. Locations: set to Singapore, Singapore
b. Networks: to be determined
c. Keywords:
X. Evaluation
When doing our research and strategizing, we realize that MESH's major problems would be
how unpopular MESH is in all social media platforms, especially the most popular ones such
as Facebook, Twitter and Instagram. Thus, we will build our strategies with each and every
objective to raise MESH's popularity within social media, especially to the Singapore
community and Facebook.
Methods that we will use to help frame MESHs web communication campaign is to provide
the best quality consultation possible to fulfill each and every task that has been briefed in the
client brief. Only after they have been satisfactory to our client, then we will move on to other
methods such as SEO and IA which are complementary in nature to the campaign. We realize
that our strategies are not perfect, therefore, we will progress the campaign in a steady manner
to enable us to monitor the whole campaign in best way possible. Furthermore, we fully
understand that changes to society and the web environment are unpredictable. Hence, we
will uphold our professionality and will bring together MESH to have continuous and regular
meetings in order to have an effective and efficient communication to meet their objectives
and evaluate for the future.
Acceptance
Affix your electronic signature below to indicate your approval of the proposed web
communications campaign outlined above. Our project management team will reach
out to you to begin coordinating the audit within one working day.
___________________________
Appendix
Social media strategy: Lack of popular social media MESH have small league
2500 Facebook followers platform such as Facebook, social media platforms they
Twitter, Instagram, etc. can utilize to bring attention
to MESH Facebook page
Content plan with one MESH website does not Light website with easy
example on the website showcase much on students navigability
and staffs works
The courses and news menu
are the most visited page in
MESH website
Task Strategy
Launch MESH STRATEGY NAME: Telling a Great Singapore Story from Artwork
to the
Singapore Pre campaign
Community Building hype/excitement/curiosity through covert promotion;
Coming soon, etc.; [optional]
o Website and social media
o Change to website layout
Campaign
Word of Mouth communication
Mandatory registration for students [optional]
Advertisement [budget constraint]
Announcements to classes/students
o Offline promotion
Word of Mouth communication
Physical advertisements (Brochures, posters,
pamphlets, etc.) [budget constraint]
Announcements to classes/students
o Online promotion
Direct email to students
Direct email to public [optional]
Advertisement in Murdoch official website
o Social media promotion
Facebook
Post campaign: monitor and re-assess campaign
Social media Strategy name: Combining Offline and Online Strategies to Increase
strategy: 2500 Awareness to MESH Facebook Page
Facebook
followers Pre campaign
o Announcing the competition
The competition which will be held would be a
general art competition, any form of art
(photography, 2d or 3d artwork, videos, skits, etc.)
are welcomed
The prize for the competition would be vouchers
from sponsors
The competition is to be announced in every
MESHs platform, including Murdochs and
Kaplans official website
The timeline of the competition is also announced
at this period
o The competition submission
The focus of the competition would be MESHs
Facebook page
For participants, they must own a Facebook account
and like the MESH Facebook page to be able to
submit their piece.
For viewers, when they want to vote, they must own
a Facebook account and like the MESH Facebook
page to vote for their favorite submission
Campaign
o Waiting period for submission
During this period, each participants may only
submit a piece for the competition
Voting is still closed, but viewers may already view
all the submission
Content plan STRATEGY NAME: Showcase the Best Artwork by Both Students
with one and Staff on MESH Websites Landing (Home) Page
example on
the website Pre campaign
o Inform students that the best artwork by students and staff will be
shown in the website
Campaign
o Voting/selection of the best artwork by both student and staff
Post campaign
o Add slideshow on landing (main page) of the the best 3 artwork
each by the student and the staff
Launch plan STRATEGY NAME: Web Audience: Two Personas for MESH
(timeline) for
the website Pre campaign
o DECIDE on which important and prioritize tasks?
o DECIDE whether tasks can be simultaneous or parallel?
Campaign
Follow pre schedule timeline as a base indicator of work flow
Update timeline or adjust work flow to prevent hiatus on work
Post campaign
Evaluate of pre and post timeline schedule to show the difference
of the workload located for future better plan
Two personas STRATEGY NAME: Targeting the Right Fans by Identifying the
Largest Two
Pre campaign
o Approval of the two personas
Campaign
o Engage audiences that match or closely match the two personas
Post campaign
o Evaluate the effectiveness of the two personas
Persona 1
Bio:
Phibi just graduated from high school and is considering to study art for university. She like
drawings, traditional and digital, although she claims that she is bad at drawing. Her limitation
however, does not stop her from trying and she has set a goal to graduate with art degree and
work as a designer.
Phibi Froske is an active girl with the tendency to socialize with anyone and everyone. She
appreciates designs and wish to be able to create her own and publicize it. She understands that
her skill in art is not great, but she is eager to learn all she could to achieve her dream.
Personality:
Introvert --------+- Extrovert
Analytical -----+---- Creative
Conservative --------+- Liberal
Passive --------+- Active
Goals:
Master the concept of designing
Involved in a community with similar passion
To be able to publish her designs
Frustrations:
When theres no one to share ideas with
Being regarded as inadequate
Reaching limit of her skills
Motivations:
Incentive ========+=
Fear =====+====
Achievement ========+=
Growth ===+======
Power =======+==
Social =======+==
Preferred channels:
Traditional ads ====+=====
Online and social media ======+===
Referral ====+=====
Guerrilla efforts and PR =======+==
Brands:
Deviant art
Pixiv
Persona 2
Bio:
Tobias is a student at Murdoch University, currently in his third year of study. Currently taking
bachelor in Visual Design, Tobias aim to work as an illustrator. Having been fascinated with
many form of arts since he was young, his skill with pencil and brush is exceptional. Yet,
Tobias claims that no one is an expert in art, everyone is always a beginner including him.
Tobias Fate is a calm yet enthusiastic individual, to a point where he can be described as
volatile when it comes to drawings. Hes highly passionate and keep himself busy with
painting. He often look for inspiration, anything that can keep his passion going and growing.
For Tobias, everything is art, and he intend to keep it that way. With such affection towards
art, he does not like it when someone insult art instead of criticizing.
Personality:
Introvert ---+------ Extrovert
Analytical --------+- Creative
Conservative -----+---- Liberal
Passive ------+--- Active
Goals:
Hoping that everyone understand art
Sharing his ideas with those with the same passion
To be proficient in every form of art
Frustrations:
Any form of art being insulted
Being misunderstood
Artist block
Motivations:
Incentive ======+===
Fear ==+=======
Achievement ===+======
Growth =========+
Power ====+=====
Social =======+==
Preferred channels:
Traditional ads ==+=======
Online and social media ========+=
Referral ======+===
Guerrilla efforts and PR ==+=======
Brands:
Deviant art
Pixiv
Persona 3
Bio:
Pence Rites is a full-time indie game developer, he previously worked in a game company
before deciding to work as an indie developer instead. Pence has vast experience on game
coding in multiple platform which he utilize greatly in making his own games. He claims that
his aim is simple, to have his game enjoyed by everyone.
Pence Rites is very active and sociable, he enjoy thinking and sharing new ideas with others.
He has great passion with video games and enjoy chatting about it. In his time in the game
company, he was also the man who offered himself taking up novel task and challenges
Personality:
Introvert --+------- Extrovert
Analytical --------+- Creative
Conservative -------+-- Liberal
Passive -------+-- Active
Goals:
Create things that other adores
Web Communication Campaign Proposal for MESH at Murdoch 37
JAYS Consulting
Frustrations:
Running out of ideas
Reaching own limit in term of skills and capabilities
Being ignored
Motivations:
Incentive ========+=
Fear ==+=======
Achievement ===+======
Growth ========+=
Power ==+=======
Social =====+====
Preferred channels:
Traditional ads ==+=======
Online and social media ======+===
Referral =======+==
Guerrilla efforts and PR ===+======
Brands:
Ubisoft
Bethesda
Controlled Tactics
Channel
https://devumi.com/2016/12/long-short-term-soundcloud-follower-and-
plays-tactics/
Uncontrolled Tactics
Channel
Television Singapores free to air TV channels to go fully digital cause want to pave
the way for better viewing experiences. The remaining three channels -
Okto, Channel U and Channel NewsAsia will first be broadcast in
Standard Definition from end 2013, before being broadcast in High
Definition in 2016.
Radio Mediacorp radio stations have the lions share of the English radio
audience. Highly engaging and relevant to their participation at those
events combined with the currents listenership results.
News media The newspaper headline something can be misleading, some of the
newspaper author often providing information of other website which may
not trustworthy, and this may lead to negative image to MESH website.
The following is the list of sponsors for the high end budget:
Singapore Game companies - projected $5500
o Asiasoft Online Pte Ltd [Online game company] - $1000
o Cabal Entertainment Software [Mobile game company] - $1000
o Electronic Arts Asia [Big game company] - $2000
o Garena Online Pte Ltd [Multi-platform game company] - $1500
Graphic design companies - Covering physical and digital advertisement, and website
management fee AND/OR 9000
o Adscreen Pte Ltd [Advertisement company] - covering all physical
advertisement fee OR $1500
o Artnexus Design Pte Ltd [Graphic design company] - $1000
o Asia Compass (Singapore) Pte Ltd [IT and online advertisement company]
covering all digital advertisement OR $1000
o Botak Sign Pte Ltd [Design and advertisement company] - covering all physical
advertisement fee OR $1500
o G Concept & Design [Design and gift company] - $1000
o B2bcast [Web design company] - $1000
o Ciprico Asia-Pacific Inc [Web design company] - $1000
o Astralys Solutions Pte Ltd [Web design and management company] - Covering
web needs fees (CMS, SEO, etc.) OR $1000
Meta Title The meta title of your page has a length of 93 characters. Most
search engines will truncate meta titles to 70 characters.
design - 23 times
media - 18 times
murdoch - 17 times
mesh - 17 times
JAYS Consulting
student - 15 times
<h1> Your page contains H1 headings. Their contents are listed below:
Headings
Status MESH
<h2> Your page contains H2 headings. Their contents are listed below:
Headings
Status MESH AT MURDOCH AWARDS 2016
DOUBLE MAJORS AT MURDOCH UNIVERSITY: SCHOOL OF
ARTS
A NEW GRAPHIC DESIGN COURSE
SELECTED STUDENT WORK
Games Art and Design graduate interview- Daniel Wearing
Design graduate interview- scores job before graduating
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Canonical Your page is using the canonical link tag. This tag specifies that the
Tag URL: http://meshatmurdoch.com is preferred to be used in search
Checker results. Please ensure that this specification is correct, as canonical
tags are often hard-coded and may not always reflect the latest
changes in a site's URL structure.
Nofollow Your webpage does not use the nofollow meta tag. This means that
Tag search engines will crawl all links from your webpage.
Checker
Disallow Your robots.txt file disallow the search engines access to some parts
Directive of your website. You are advised to check carefully if the access to
Checker these resources or pages must be blocked.
Disallow: /wp-admin/
SPF Your DNS server is not using an SPF record. SPF (Sender Policy
records Framework) allows administrators to specify which hosts are allowed
checker to send mail from a given domain by creating a specific SPF record
or TXT record in the Domain Name System (DNS). You can find
more information about SPF records here.
Example:
Let's say that you are planning to send emails using Google Apps
and you also want to ensure that no other mail servers are
authorised. You can use an SPF record like this:
v=spf1 include:_spf.google.com -
all .
"v=spf1" - This sets the SPF version
"include:_spf.google.com" - This includes Google mail servers in your
list of authorized sending servers
"-all" - This means that any server not previously listed is not
authorized
If you are using your own VPS to send email and not any other
service like Mandrill, Google Apps, etc. then you can create an SPF
record like this:
v=spf1 mx -
all .
Note:
Setting an SPF record for your domain can help in reducing the
chances of a spammer using your domain name in unsolicited
emails. Research carefully what mail servers your domain is likely to
use and plan how you want any non-authorised email to be handled.
The audience overview shows that the line chart of the number of sessions.
The audience overview have statistics of sessions, users, pageviews,
percentage of new sessions, average of session duration and bounce rate.
The highest number of the sessions was 140 on late November/early
December 2017. This pie chart shows that the numbers of visitors by
containing the new and returning of visitors. The returning visitors were 65%
and the new visitors were 35%.
Users
Engageme
nt
The numbers of users have the engagement for the session duration,
numbers of sessions and page views. There were 5260 sessions out of total
100% and 12928 pageviews out of total 100%. The highest number of users
engage the session duration was from 0-10 seconds, 2692 sessions and
3378 pageviews.
Language
The audience overview of language shows that the line chart of the number
of sessions. The audience overview of language have statistics of sessions,
users, pageviews, percentage of new sessions, average of session duration
and bounce rate. The total number of sessions was 203, 184 total users and
the 296 total pageviews. The highest number of the sessions was 30 on 1
February 2017. This pie chart shows that the numbers of visitors by
containing the new and returning of visitors. The returning visitors were
12.8% and the new visitors were 87.2%.
Country
Flow
The users flow of the statistics shows that the three country of users, starting
pages of 5.3k sessions with 3,8k drop-offs, 1st interaction until the 3rd
interaction. Australia have 2.1k users gone to the 3.4k users flow of starting
pages. Therefore, Australia have the highest population and have their own
campus. Singapore have 817 users that why it is the least population. Hence,
the users flow of starting pages have the most populated. From the 1st
interaction to 3rd interaction, the users are deteriorating by surfing the mesh
homepage or other courses.
Demograp
hic
Overview
The demographic of the overview in statistics shows that the bar chart in the
age of people and the pie chart in the gender sections. The age of people
have 35.72% of total sessions. From 18-24 of young people have 44% of
their age. From 24-34 of young and mid people have 31.5% of their age. The
pie chart shows that the number of male and female of their gender, which
have 37.97% sessions. There were 52.3% male and 47.7% female.
Landing
Page
The landing pages of the courses and the homepage shows that the users
click on the landing pages on different courses. For web communication
course, the users go to that course have 1485, (12.16%) impressions and
27 times of clicking. The users like to go to the homepage side have 1120,
(9.17%) impressions and have 69 times of clicking. Which is more than the
web communication course by clicking on the landing page.