Slide 4 :

It teaches to consumer:

Who-the product is-by giving it a name and using other

brand elements to help identify it

What-the product does and

Why-the consumer should care.

Slide 8

LOral was established in 1909, and by now the company is one

of the leaders in the beauty market while providing a wide variety
of products for each segment of its market tailoredto meet
expectations of its customers ;

LOral does and has always have believed in the strategy on

innovation and diversification ;

Due to the products uniqueness, LOrals product became well-

known and popular among all ethnic groups, not depending on
gender.

Slide 10
27 International brands

22,5 billion euros of sale

611 patents registered in 2012