DIGITAL MARKETING

THNG 2.2017

+ !(

Cnh ca thn k a bn
n vi Digital Marketing

3 sP?

2Ls~s
sx

Ti sao tn min

www?

BIG DATA
8$)*#*#*#$0$*#0%*0$*$
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 Kim Huynh
Ron Nguyen
Ket Truong
Alex Khieu
Sammie Vu
Ten Nguyen
Troy Truong
Lam Pham
Kent Nguyen

Trong s ny
 

8*$$*H+%#%0( .'!0%*#
Nu bn ang mun hc v Digital Marketing tng th nhng vn cn ang chn ch v nhng thc
mc trong suy ngh, v d nh: Digital Marketing rt lung tung v phc tp, Ch cn bit Facebook
Ads, Google Ads l bit ht v Digital Marketing ri, Digital Marketing thay i thut ton lin tc
v khng kho th hc xong li khng p dng c g. Th iu duy nht bn nn c m cnh
ca vo th gii Digital Marketing, chnh l c v Model R.A.C.E.

Vy th c bao nhiu loi khch hng? Lm sao bn

c th bit c ai s mua hng ca mnh?

Chun ri bn, bn
Bn c thch i pht
c bit mc gi ca Bn t hn l ngi
khng? Bn nh mua dng
sn phm ny v cc rt thch i pht?
dng chnh ca Go no ca Go Pro?
Pro?

V y l c s ca MODEL RACE.

7  




5
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BIG DATA
*$$*#*$0$*H+f*
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6

ERP

C Hi Bn Hng Ca Bn ang
mc cao hay thp, iu ny tu thuc
vo loi thng tin khch hng
m bn ang nm!

CRM

7
 Big Data

Web Analytics
Ti s bt u t Web Analytics, s
dng Google Analytics phn tch hnh
vi khch hng trn website. Sau to
nhng chin dch qung co, gim gi
c bit thu thp thng tin CRM
nh tn, email v phone. Sau , ti s p
dng Email marketing, SMS marketing,
hoc gi in trc tip chuyn ho
h thnh nhng ngi mua hng v thu
thp thm nhng thng tin bc ERP
nh lch s mua hng, loi sn phm. V
cui cng l bn hng thm cho nhng
ngi ny vi nhng sn phm i km,
bn hng cho ngi thn, hoc tip tc
bn li cho h vo nhng nm sau.

8
 WW W.?
T
1.

2.

9
 khc phc vic gi yu cu nhiu
ln vi cng mt ni dung nhm mc
ch tng tc trang web, bn c 2 cch:
1.

2.

ng hong s nu bn bn hng vi quy m ln v l

chn tn min khng c www. Suy cho cng, quy tc vng
khi kinh doanh thng mi in t l ti u ho tri nghim
ngi dng, bn vn c th ci thin tc ca trang web
bng vic ti u ho cc cu trc CSS, hoc dung lng hnh
nh, hay s dng CDN nu cn thit.

10
 3
yu t quan trng
nht ca SEO
(Content, Link, Rankbrain)

c ra i
nh th no
?

11
Content, Link, Rankbrain

2011

Content
- is -
King

12
 Content, Link, Rankbrain

Wiki How l mt v d
in hnh ca vic ni
dung ca bn c th
khng cn phi di,
nhng ch cn ng
trng tm v gii p
c truy vn ca
ngi dng, bn vn
c th ln Top p mt
nh vy.

2012

13
Content, Link, Rankbrain
CHT LNG

Bn cht do-follow hay no-follow ca

backlink.

Ni dung i km vi ng dn .

on vn bn c gn link ca bn
(anchor text

UY TN

Nhng trang bo online (PR)

H thng trang web i tc ca bn
Social Media (google plus, facebook, twitter,
pinterest, youtube)

H thng trang v tinh web 2.0

 Content, Link, Rankbrain

Nhng trang Forum
Nhng trang Listing
Tham kho nhng trang backlink khc ca
i th cnh tranh

SEO Spy Glass l mt trong nhng cng c phn tch backlinks hay nht hin nay vi giao din
d s dng v kh nng tm kim backlink rt nhanh v update.

15
Content, Link, Rankbrain

y l dng ni dung cng thc (recipe) c cu trc snippet theo hng dn ca

Google nhm cung cp thm thng tin (hnh nh, reviews) cho kt qu tm kim.

16
 Content, Link, Rankbrain

Mt thnh qu ca Rankbrain khi th hin kt qu ca Barack

Obama khi truy vn ch c v u ca t kho ny

17
 40 Mo gip b
Content, Link, Rankbrain

cho trang Fac

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K t khi xut hin vo nhng nm u tin ca th k 21, email

marketing thng ch c dng lm 1 knh h tr truyn ti ni
dung event, thng bo promotion hay cung cp mt thng tin c bit
bng cch gi newsletter n danh sch email m bn c. Nhng
gn y, email marketing hay ni c th hn l email automation
c th tch ra lm 1 knh Digital hot ng ring l v hon ton c
th mang li doanh thu trong bt k giai on no trong model RACE

1. Email Automation l g?

Welcome Email t Virgin America

26
2. S khc bit ca
Email Automation

Mt quy trnh Email T ng Thng c p dng trong Digital

3. p dng Email Automation

vo model RACE

27
 Series 4 emails dnh cho nhng ngi va
ng k nhn email t Barneys Newyork

28
 V d v chui email automation bc ACT

29
 Ch vi nhng ai hng th vi chin dch khuyn mi qua vic m email, click vo ng
link, nhng email sau mi tip tc c gi.

Email Abandon Cart t Madewell

Email Referral t Energy Capital

Email xin cm nhn ca khch hng t Kate Spade

30
Hng Dn Xy Dng Blog Vi
Wordpress Trong 15 Pht

31
 CMS l g, gii thch mt cch n gin th
l mt h thng qun tr ni dung (Content
Management System) hay nn tng xy dng
website (website building platform) cho php
ngi dng c th xy dng website v qun l
ni dung ca h trc tuyn, thay v phi loay hoay
trong mi bng bong cc trang web HTML
Nh cc bn bit WordPress (WP) l mt
trong nhng blogging platform mnh m nht
Ti sao WordPress
hin nay. WP kh ph bin Vit Nam, cc blog/
Website s dng WP ngy cng nhiu. WP l mt
li tr nn ph bin
blogging platform c m ngun m c vit bng n nh vy?
ngn ng PHP v CSDL MySQL. WP c t khong V . tnh ti thi im ti vit bi vit ny
nm 2003, tin thn ca n l b2/cafelog. 22/12/2016, khng c mt nn tng no gip bn
cc bn hiu hn v Wordpress chng ta xy dng c mt website d dng v tt hn
hy du hnh ngc thi gian tr v nm 2004, WordPress . Chng ta hy cng im qua 5 u
khi m hu ht mi website u c xy dng im m ti cho l chnh nh:
bng HTML (code), CSS v Flash. c th rnh #1: WordPress MIN PH! vi
rt c ng th th chng ta phi mt rt rt nhiu b cc / giao din cho bn
nhiu thi gian thoi mi la chn
cng l l lo m cho n tn by gi, nhiu Bn hon ton khng phi tn mt xu no
ngi vn ngh rng vic lm mt website rt kh ti v v ci t wordpress, bn cnh c mt
khn hoc i hi nhiu k nng code (lp trnh) cng ng ng o nhng ngi thit kgiao
hoc Design din wordpress, bn khng cn phi c k nng
Tr v vi thc ti no, nm 2016 nhng h thit k hay code thn thnh . ch cn mt vi
thng qun tr ni dung - content management ting ng h bn c th xy dng c mt
systems (CMS) nh wordpress gip cho vic website tht p mt cho mnh (cn lm sao th
mi ngi c th t to website tr nn n gin bn hy c tip nh )
hn bao gi ht #2: WordPress rt n gin v thn
thin cho mi ngi
Bn bit v Microsoft
Word ch! D nhin l
bit ri ng khng :v
v ngy trc ai ch phi
ngi nh word thi
ngh cp 2 rc c tay!
N wordpress cng
tng t nh Word vy,
bn c th thm ni dung
v trang tr ni dung theo
mnh! Khng ch dng
li , bn c th ci
t thm nhng plugin
wordpress min ph gip
bn to c form lin
Ba nn tng xy dng Blog ph bin nht 2016
Nh bn c th thy trong hnh nh trn, nn tng WordPress ang l nn tng c h, ca s chat, slide
s dng cho hn 50% website trn internet hin nay

32
trnh chiu nh, Ni chung nhng chc nng nhiu kin thc lp trnh nn l la chn khng
trn website m bn thy hin nay th wordpress hay dnh cho nhng ngi mi bt u.
HU HT u c th p ng c! Joomla cng tng t nh WordPress
#3: Website N GIN hay PHC TP! nhng bn cn c mt cht kin thc v code
WordPress u c th p ng c c th ty bin theo mnh.
WordPress p ng mi nhu cu ca bn! T Nu v mt s l do no m bn khng th
c mun xy dng mt Blog n gin n mt lm website ca mnh trn nn tng wordpress,
website gii thiu cng ty/ dch v tht p, honh bn c th tham kho mt s hng dn ca chng
trng hay mt trang bn hng trc tuyn! Bn c ti v Drupal, Joomla v HTML5,... trong cc tp ch
bit rng website ca Ebay, Mozilla, CNN, Google sau
Ventures v thm ch NASA cng ang s dng nn i vi ngi mi bt u, ti ngh bn
tng WordPress nn s dng WordPress
#4: Website ca bn s responsive. N l nn tng d nht m ti tng th qua
Ngha l n s hin th tt trn cc thit nhng vn p ng nhu cu cho bn t doanh
b di ng nh mobile v tablets, nghip nh, n freelancers hay ph bin nht l
Vic xy dng website bng wordpress s blogger chng hn!
trang web ca bn hin th tt trn thit b di ng. Trong phn #2, ti s hng dn bn tng
Bn khng cn bn tm n vic thu mt web bc ng k mt tn min v lin kt vi hosting
developer lm vic . ca bn
#5: WordPress c mt Trong phn #3, ti s hng dn bn cch lm
CNG NG KHNG L sn sng th no ci t v chnh sa wordpress website
h tr v gii p thc mc cho bn! ca bn! Tin ti i N GIN LM! Ti s hng
Bn s nhanh chng tm c s gip t dn bn tng bc tng bc mt bng hnh nh
cng ng ng o nhng ngi s dng nn v ghi ch r rng
tng wordpress (t Webmasters, Blogger, Theme Nu bn c vng mc hoc cn tr gip trong
developers n Plugin Creaters). Bn cnh bn qu trnh ci t qua hng dn ny, ng ngi
c th d dng tm c nhng hng dn MIN lin h ti! Hy nh rng! Im here to help!
PH t Youtube ,Forum hoc Blog,.
S tht l, ti cng
xy dng website
hocviendigital.com bng
wordpress, bn cnh l
hnh nh trang ch ca
hocviendigital.com
D nhin c nhin nn
tng xy dng website
khc gip bn c th
d dng to c mt
website trong vi nt
nhc
Drupal l nn tng
y sc mnh dnh cho
nhng web developer v
nhng Coder nhiu kinh
nghim, v n i km vi

33
 Phn #2:
Mua tn min v hosting
Hai thnh phn rt quan trng mt website
mi c th hot ng c:
Mt Domain/ tn min (mt a ch website nh
hocviendigital.com)
Hosting (dch v kt ni website ca bn vi
mng li internet)
Mc d nn tng WordPress c cung cp
min ph, nhng tn min v hosting th bn phi
tr tin mua v duy tr n. Ty vo nhu cu v
KHNG L ca website cha ni dung ca bn m
c nhng mc gi khc nhau, i vi ngi mi th
chi ph hosting v tn min tm 100-200k/thng.
Tuy nhin n ch bng vi ly caffee sng ca bn m
thi.
Vic s hu mt tn min ring s gip bn
trng tht chuyn nghip thay v s dng tn min
min ph do ngi khc cung cp ( nh xuantruong.
hocviendigital.com vs xuantruong.net) ng khng
no. Thm vo , s hu mt hosting ring s gip
website ca bn hot ng nhanh hn v bn c
th ton quyn x l n. (cn x l g th mnh s
hng dn ngay sau di nh)
Ti c th mua tn min
v hosting u?
C rt nhiu nh cung cp dch v tn min v
hosting trn th gii c nc ngoi v vit nam.
Nhng bn thn mnh ang s dng hosting ca
Goddady c my ch t ti Singapore (gn Vit
Nam nht) xy dng website cho hocviendigital.
com. V c bn sau thi gian s dng dch v hosting
cng nh tn min ca Vit Nam th mnh khng
cm thy hi lng vi support cho lm. n nm
2016 th Goddady chnh thc h tr ting vit
cho th trng vit nam ri nh cc bn. L do tip
theo cc bn chn Goddady v khi bn mua gi
hosting dnh ring cho wordpress y s c
min ph 1 nm tn min v c bit bn ch cn
1 thao tc n gin l bn c ngay 1 website
wordpress ri!
35
Phn #3: Tin hnh ci
t v ty bin website
Khi bn mua tn min v hosting ri th
cn chn ch g na khng th ci t website
wordpress ngay thi no!
Ci t WordPress
trc tip t hosting
ci t wordpress website, chng ta s s
dng ng dng c sn one click installation:
Thng thng nhng nh cung cp tn min
u tch hp sn ng dng ny cho bn! ng dng
ny s gip cc bn ci t website wordpress ch
bng 1 click ng nh tn gi ca n m khng cn
bt k thao tc no. Trong v d di y, ti s s
dng Goddady hosting nh!
Tin hnh thi no (Thng th cc hosting
ca nh cung cp khc cng tng t, nn
bn c th yn tm)
#1 C th xy dng thng hiu c
khng? V d: ti tn Xun Trng, hin
ti ti mun xy dng mt website xy
dng thng hiu c nhn th ti s chn
xuantruong.net (v tn min xuantruong.
com ngi khc mua ri)
#2 N c d nh khng? Nn chn
nhng tn min ngn gn, r rng v
ng ch . Nu bn chn nhng tn
min qu di, rc ri th ngi dng s
kh c th nh c ng khng no
#3 N hp dn khng? Bn mun tn
min ca bn c nhc n bi 10 ngi,
100 ngi hay hng triu ngi ch th
th hy chn cho mnh mt tn min hp
dn ngay no. V d: haivl.com chng hn
"5+1(%'!%0#+"+.%0
 3

in tn min mua,
trng trng Th mc

in tn ng nhp,
mt khu ng nhp v
email ti khon

Bm Ci t

36
 Phn #3: Tin hnh ci t v ty
bin website(tt)
Chn theme/ giao din
cho website ca bn
Sau khi bn ci t thnh cng wordpress website, khi
truy cp vo tn min c ci t, bn s thy website lc
ny trong n gin nh th ny y:

Nhng bn c mun website ca bn trong nh th ny

khng nao? D nhin l khng ri!!! chnh l l do chng ta cn
phi ci thm giao din/ Theme cho website ca mnh. Bn hy
nhn v d pha di:

C tin vui cho cc bn y:

C hng ngn theme
wordpress cho bn la chn,
t tr ph n min ph, t n
gin n chuyn nghip cho cc
bn tha h la chn v ty
ty bin

37
 1
Bng cch g vo trnh duyt ng dn sau http://yoursite.com/wp-admin (thay yoursite bng
tn min ca bn).

Giao din qun tr ca wordpress

2
Khi bn vo c trang qun tr. bn c th net, y ging nh mt ch GIAO DIN ln nht
ty s dng hn 1500 theme min ph c cung th gii, bn tha h la chn mu giao din cho
cp sn! Bng cch bm vo Appearance, sau website ca mnh.
click vo Themes. Nhng trc khi bn th mua theme trn ,
Nu bn mun website ca mnh trong chuyn th ti xut bn nn th mt s giao din min
nghip hn bn c th tm trn ThemeForest. ph nh trn nh!

Nh bn c th thy trn th vic ci t giao din cho wordpress website kh n gin ng ko no! Bn
c th s dng search hoc filters chn cho mnh theme ph hp nht.

38
3
Khi chn c theme ng , bn click Install v Activate.

LU : Thay i theme s khng nh hng g n post v page

hay ni dung ca bn. Nn bn c thay i thoi mi nh!

Xem tip trang sau

39
1 Yu cu u tin trc khi bt tay
vo lm l bn c mt ti khon
ti Bo Kim: www.baokim.vn, sau
tin hng ng nhp vo trang qun
tr ca ti khon.

2
Cc bn quay v
trang ch www.
baokim.vn > Click
vo Tch hp thanh
ton website TMT
trong mc NGI
BN trn thanh
menu

4 Ti trang giao din mi,

cc bn tm mc SDKs bn
ct tri pha di cng >
Click chn mc PHP

Mt trang na s hin
ra th hin cc Module dnh
cho tng Framework rt chi
tit, cc bn chn Module
thng

 Bm Download
trang mi hin ra

Trnh duyt s t ng ti v tp tin c tn baokim_wordpress.zip, cc

bn lu u cho d nh tin cho vic ci t .

5 Sau khi ti tp
tin v xong, by
gi chng ta s
n bc ng k
website m bn
mun tch hp cng
thanh ton Bo Kim
vo. Cc bn chn
Tab Website tch
hp > Click chn
ng k website

6 Cc bn in thng tin
vo cc phn tng ng, lu
phn IP my ch, cc bn c
th in i mt dy s bt k

Phn cui cng tick

chn ht cc mc phng
thc thanh ton

 Sau khi in y thng
tin, cc bn bm nt ng k,
mt popup s hin ra, cc bn
NN LU DY S M BO KIM
CUNG CP v m bo tnh
bo mt thng tin khch hng
nn m s ny ch cp mt ln
duy nht thi.

7
Tip sau cc
bn cn xc minh
website tch hp bng
cch ti file xc mnh
m Bo Kim cung cp
cho cc bn vo th
mc gc ca website.
(Bn c th t upload
ln th mc gc ca
website trong Cpanel
hosting hoc nh
support tr gip nu
khng rnh)

Sau khi upload thnh cng

file xc mnh ln th mc gc ca
website, cc bn bm vo nt XC
MINH . Hin thng bo xc minh
website thnh cng l xong nh!
Nh vy by gi website ca
cc bn c ng k tch
hp cc ng dng thanh ton ca
Bo Kim, gi chng ta n bc
ci cc ng dng ny cho website

8 Chng ta tin
hnh ci t Plugin
m chng ta ti v
bc 4 bng cch
vo giao din qun
tr ca wordpress >
Gi m rng > Ci
mi > upload plugin
baokim_wordpress.
zip ln > Kch hot

Sau truy cp vo WooCommerce > Ci t > Chn Tab Thanh Ton, lc ny mt mc mi s

xut hin trong ty chn thanh ton l BaoKim, click chn vo nh

Cc bn tin hng
in thng tin vo cc mc
tng ng
- Email Bo Kim chnh l
email bn dng ng k
ti khon ti Bo Kim
- Merchant ID chnh lm m
s m bo kim cung cp
cho bn nh trong v d
bc 7
- M bo mt chnh l m
s b mt m mnh nhc
cc bn lu gi lc ng k
website vi bo kim

Sau khi in y thng

tin cn thit, chng ta bm nt
Lu thay i

By gi bn tch hp thnh
cng cng thanh ton trc
tuyn bo kim cho website
wordpress s dng plugin
Woocommerce. Khch hng
by gi c th c thm ty
chn thanh ton qua Bo Kim
trong rt chuyn nghip.

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Vi ti khon,

Vi token,

Mt extension chrome rt hay gip bn trnh b

phishing trn facebook l J2TeaM Security, c
pht trin bi junookyo.blogspot.com