22/3/2017 Tnhgitrtrungbnhcakhchngvgitintrnmiclick

(http://successoceans.com)

Tnh gi tr trung bnh ca khch hng

Hng dn chi tit Internet Marketing tng bc, c biu October 19, 2016
mu lm sn ch vic p dng Hong B Tu
(http://uni.successoceans.com/?
(http://successoceans.com/author/tauhb)
ref=internet_marketing_post). Success Oceans Uni s gip
bn trin khai mi chin thut Marketing mt cch hiu qu
nht. Bn s ht stress, tng li nhun v c nhiu thi gian
hn. Tm hiu Success Oceans Uni
(http://uni.successoceans.com/?ref=internet_marketing_post)
ngay.

H u ht cc Marketer u d on. H on s tin h nn chi tr

c lu lng truy cp. Cn mt marketer chuyn nghip s
t bt xung tnh ton. Sau h iu chnh s liu, da trn cc
cng thc ton hc.

Lm th no "tnh gi tr trung
bnh ca khch hng."

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22/3/2017 Tnhgitrtrungbnhcakhchngvgitintrnmiclick

i th ca bn u da trn phng on.

Ngay c bn cng vy... Nhng ngay sau khi c xong bi vit ny bn s khng
cn phi on m na.
Bng vic bt u hc cch tnh ton 2 cng thc sau, bn s khng cn lo lng
v nhng i th cnh tranh na.
Ch : Bn c th ti le Excel cng thc t ng tnh ton cui bi.

Hu ht cc Marketer u d on. H on s tin h nn chi tr c lu

lng truy cp.
Cn mtmarketerchuyn nghip s t bt xung tnh ton. Sau h iu
chnh s liu, da trn cc cng thc ton hc.

Chng ta khng ni n nhng cng thc phc tp. ch l mt s cng thc

rt n gin gip bn c th ng dng ngay by gi thay v phi ngi phng
on.
tr thnh Marketer Chuyn Nghip bn cntheo di hai ch s di y:
1. Gi tr trung bnh ca mt khch hng - cho bit gi tr ca mi khch hng.
2. Gi tr trung bnh cho mt lt truy cp - cho bit gi tin m bn c th tr
cho mi lt click.

Bn ng dng vo doanh nghip ca bn

nh th no?
Chng ta c th i thng vo nghin cu mt v d c th ch trong vi pht.
Nhng trc tin bn phi chc chn rng bn hiu h thng ny.
Ti Success Oceans chng ti p dng (v hng dn) mt h thng vi tn gi
"Ti u ha gi tr khch hng" Ti u ha gi tr khch hng
(http://successoceans.com/toi-da-hoa-gia-tri-khach-hang.html).
y l cng thc b mt (http://successoceans.com/toi-da-hoa-gia-tri-khach-
hang.html).
Chng ti p dng h thng ny cho tt c cc doanh nghip m chng ti t
vn v bao gm c blog chnh ca chng ti (http://successoceans.com/blog).
Mc tiu ca bn l lun sn sng v c kh nng chi nhiu hn i th thu
ht c nhiu khch hng. Nu lm c bn s thng.

y l mt v d tiu biu...

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22/3/2017 Tnhgitrtrungbnhcakhchngvgitintrnmiclick

Mt blog v th dc thm m v chm sc sc khe xy dng m hnh phu

di y,

B Ti Liu Hng Dn Lm Ch K Nng

Kinh Doanh Online n Gin Nht
Trn b ti liu kinh doanh hiu qu m Success
Oceans s dng to ra doanh s 294.000 USD
trong 6 thng...

Email nhn ti liu DOWNLOAD NGAY

Trong v d trn, Marketer c ch s phu di y:

Cc sn phm mi Tripwire Tripwire chuyn i 5% khch hng ng

k thnh khch hng tr tin.

Sn phm ct li - Sn phm ct li tr gi 100$ c mc c chuyn i

30%.

Ti a ha li nhun Sn phm v T vn c nhn tr gi 300$ chuyn

i mc chuyn i 10%.

Mt Maketer thng minh s hi 2 cu hi sau khi nhn thy nhng s liu ny:

1 Gi tr ca mi khch hng ny l bao nhiu? (Average Customer

Value - ACV)

2
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22/3/2017 Tnhgitrtrungbnhcakhchngvgitintrnmiclick

2 Ti c th tr bao nhiu tin cho mt lt truy cp? (Average Visitor

Value - AVV)

Tnh ton gi tr trung bnh khch hng

(ACV)
y l gi tr trung bnh khch hng ti thi im hin ti, khng phi Gi tr
vng i khch hng (Customer Lifetime Value).

Chng ti c c cng thc tnh Gi tr vng i khch hng Customer Lifetime

Value nhng chng ti cha cp y.

y l cng thc tnh gi tr HIN TI o lng tc ng ca mt phu Marketing

c th ln doanh nghip, v tr khi bn ang c mt khon tin khng l, bn s
khng th chi tr ch i tnh ton c gi tr vng i ca khch hng
b p chi ph chuyn i ca mnh.

y l cng thc tnh gi tr trung bnh ca mt khch hng ACV

Gi Sn phm mi +(Gi Sn phm ct li * T l chuyn i mua Sn phm ct

li) + (Sn phm Gi tr ti u * T l chuyn i mua Sn phm Gi tr ti u) =
Gi tr trung bnh ca mt khch hng ACV.

V d:

$7 + $100(.3) + $300(.1) = $67 Gi tr trung bnh khch hng Average Customer

Value.

Trong v d ny, khi bn bn 7$ cho mt sn phm mi (Tripwire Offer) bn kim

c 67$. Ni cch khc, bn c th chi 67$ bn mt sn phm 7$ m khng
b l.

Bn nhn thy sc mnh ca vic ng dng nhng con s ny chin thng

cha?

Nhng chng ta vn cha kt thc ti y

Cch tnh gi tr trung bnh khch hng trn mt lt truy cp (AVV)

Sau khi bn hiu gi tr ca mt khch hng, bn c th tnh s tin bn c

th chi tr kim lu lng truy cp.

y l cch bn chim lnh th trng. i th cnh tranh ca bn ang d on

s tin h c th chi ra cho mt lt click trong khi bn th c s liu c th.

y l cng thc tnh ton gi tr trung

bnh cho mt lt truy cp (Visitor)
Gi tr trung bnh khch hng (ACV)* T l chuyn i t Sn phm mi Tripwire =
Gi tr trung bnh ca mt Visitor (AVV).

V d:
67 * .05 = 3.35$ Average Visitor Value (AVV)

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22/3/2017 Tnhgitrtrungbnhcakhchngvgitintrnmiclick

C ngha l bn c th dnh nhiu nht 3.35$ cho mt lt click m khng b l.

Mnh Ph thuc
Trong mt s cc phu, bn khng th bn sn phm tip theo nu khch hng
x
MIN PH: Lp Hc Onlinekhng
o To
muaXy
ccDng H Thng
sn phm c Internet
xut Marketing Hiu
trc . Ni Qu
cch c
khc, mt sKim
sn Chng Ca Success Oceans
S M Ca NG K HC MIN PH Vo Lc 8h00 AM - Ngy 3/4/2017
phm trong phu ca bn c th b ph thuc vo vic mua hng ca li
ngh trc.
TM HIU THM (http://uni.successoceans.com)

Mt v d v chui chuyn i nh vy Sn phm Gi t vn c nhn tr gi

300$ ch c th bn cho nhng khch hng mua Sn phm Ct li - cng
thc tnh ACV s thay i.

Trong trng hp ny cng thc s i l:

$7 + $100(.3) + $300(.3 * .1) = $46 Gi tr trung bnh ca khch hng (Average
Customer Value)
Lu s khc bit gia cc cch tnh gi tr ca mt khch hng khi mua Gi t
vn c nhn l do sn phm ny b ph thuc vo vic mua Gi tp $100 trc
.
Nu c th, hy cho bn cc sn phm lin quan n sn phm trc trong
phu chuyn i nhng nhng khng ph thuc vo vic tiu dng sn phm
trc . S ph thuc gia cc sn phm trong phu bn hng ca bn s lm
gim gi tr trung bnh ca khch hng v theo l s d ti khon ngn
hng ca bn.

Ti cch tnh ACV/AVV ti y (http://bit.ly/2djCCNG)

HongBTu(http://hoangbatau.com)
Hong B Tu l Gim c Marketing ca Success Oceans, ng
thi l Co-Founder Success Oceans Uni. Vi rt nhiu kinh nghim
Internet Marketing, nm 2015 anh cng i nhm a nhng kha
hc NLP ca Life University ni ting vi hng ngn ngi tham d.
Hin ti, anh ang cng i nhm xy dng nn nhng h thng
Internet Marketing hiu qu nht, m bo yu t t ng, ti u chi
ph. Tm hiu thm ti http://hoangbatau.com

(http://fb.com/hoangbatau)

(https://plus.google.com/u/0/)

(http://twitter.com/success-oceans-67402b124)

(https://www.linkedin.com/)

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(http://successoceans.com) x
MIN PH: Lp Hc Online o To Xy Dng H Thng Internet Marketing Hiu Qu c Kim Chng Ca Success Oceans
S M Ca NG K HC MIN PH Vo Lc 8h00 AM - Ngy 3/4/2017
Ta Nh Success Oceans, i din Vin Quy Hoch Rng, ng Ngc Hi
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