NTCC REPORT-

Patanjali product survey and the

consumer buying behavior

Submitted By-
Rajat Chawla
D68
Supervisor- BBA(G)
Mr. Arpan Sinha A3906414572
 DECLARATION

I Rajat Chawla , Understudy of BBA(G),Sec. D, Roll

No.68 thus announce that the work entitled
"Patanjali product survey and the consumer buying
behavior" is my unique work. I have not replicated
from whatever other understudies' work or from
some other sources with the exception of where
due reference or affirmation is made expressly in
the content, nor has any part been composed for
me by someone else.

Rajat
Chawla
BBA(G)
Enrol. No. A3906414572
Session: 2014-17
 Executive Summary

The report titled "Organization Profile of Patanjali

AyurvedaLimited - New Product Pipeline and Brand Image
to Drive Company Growth" gives a far reaching
examination in regards to the execution of the organization
and its FMCG items in India. The report covers angles, for
example, the market estimate on the premise of income
created from the offer of FMCG's under different item
classes. The incomes of the organization has been
portioned in light of different item classes including
nourishment and supplements, goods, individual care,
home care, ayurvedic prescriptions and books and media.
The incomes of the organization have likewise been
divided on the premise of local deals and conveyance
channel. The distribution likewise covers the esteem
chain, working model, purchaser profile and evaluating
investigation of Patanjali items. Likewise, a near
examination of top of the line Patanjali items including
nectar, toothpaste, confront wash, moment noodles, bread
and treats and hair oil with other FMCG organizations has
been exhibited to comprehend the piece of the pie. The
monetary execution of the organization, asset report, P&L
explanation alongside the normal future execution of the
organization has likewise been exhibited in the report. This
report will help industry specialists, FMCG makers,
merchants, retail chains, potential participants into the
FMCG portion and different partners to adjust their market
driven systems as per the continuous and expected
patterns later on.

Patanjali Products are turning out to be more well known

in Indian market because of lower cost with best quality.
Notwithstanding this the swadesh witticism of Patanjali is
making immense effect on Indian clients extraordinarily in
rular territories. Consequently according to speedy
statistical surveying it is watched that Patanjali is
abandoning many brands in various sections and will soon
turn into the main brand in India.
 Faculty Guides Approval

This is to certify that the summer project titled

Patanjali product survey and the consumer buying
behavior
is an academic work done by Rajat Chawla submitted in
the partial fulfillment of the requirement for the award of
the degree of Bachelor of Business Administration from
Amity University Uttar Pradesh , under my guidance &
direction.To the best of my knowledge and belief the data
& information presented by him in the project has not been
submitted earlier.

Name of the Faculty : Mr. Arpan Sinha

Signature
 Acknowledgment

I express my earnest appreciation to Patanjali Ayurveda

Ltd anits whole staffs for giving me this magnificent
chance to work and become more acquainted with
additional about the Indian FMCG organization and giving
an outline and informations all through this examination
report has been effectively finished. With profound feeling
of appreciation, I express my obligation to Patanjali
Ayurveda.

I am grateful to Mr. Arpan Sinha, ASB(Amity School of

Business), Noida for her profitable direction and support at
untouched.

At long last, I have a great deal of gratitude to all people

that who gave me all the fundamental informations
specifically or in a roundabout way all through this
exploration report has been effectively finished.
 Table Of Content

1 Title Page

2 Declaration

3 Executive Summary

4 Faculty Guide Approval Page

6 Acknoledgment

8 Introduction

9 Objective Of Study

12 Research Methodology

13 Conclusion

14 Bibliography
 Introduction

Patanjali began its operations with Patanjali yogpeeth in

Hardiwar, Uttarakhand. Patanjali yogpeeth is one of the
biggest yoga organizations in the nation. Swami Ramdevji
Maharaj and Acharya Balkrishanaji Maharaj set up
Patanjali Ayurveda Pvt Ltd for treatment, innovative work
and for the assembling of ayurvedic solutions in Yoga and
Ayurveda.

Patanjali Yogpeeth offers treatment and logical research

and has brought an upheaval when it comes medicinal
services in the nation with the joined approach of Yoga
and Ayurveda.

The infrastructural offices at Patanjali Yogpeeth

incorporates an OPD with the expectation of
complimentary therapeutic discussion, IPD of thousand
beds, lab for test examination of radiology, cardiology and
pathology, a yoga explore office, free yoga classes, superb
ayurvedic solutions made by Divya drug store, offices of
library and perusing room alongside a digital bistro, a
colossal assembly hall, lofts for senior residents, an
amazing historical center and a deal outlet of 11,000
square feet for writing identified with yoga and Ayurveda.
 Objective

The review close by is led keeping in view

the accompanying targets:

To concentrate the brand view of "PATANJALI" in

psyches of Consumers

To know the properties that a client keeps in

mind while purchasing "PATANJALI" Products

To concentrate the fulfillment level of buyers after

utilizing "PATANJALI" Products

 Patanjali Ayurveda

Home-developed online business stars like Flipkart,

Snapdeal and Paytm, among others, have gotten the
consideration of such investigators with their publicizing
quick assaults and benefit disintegrating rebate deals.

Yet, there is one unlisted organization that is presently on

the radar of all the huge financiers; it is not blazing money
and brags of a devoted after, characteristics that are
extraordinary in the online business space where benefits
are a removed dream. The organization is Patanjali
Ayurved Ltd (PAL).

Patanjali is unmistakably targetting significantly more

seasoned quick moving buyer merchandise (FMCG)
majors like Colgate-Palmolive, Nestle, Dabur and HUL; its
wide cluster of items including flavors, beats,
chyvanprash, toothpaste, cleanser, toothbrush, moment
noodles, tea, stick, corn pieces and furthermore
excellence items contends specifically with items from
the heavyweights. A speedy look at the bundling of a PAL
item normally makes it clear which advertise pioneer is
being targetted; the outline similitudes don't appear to be
incidental. Patanjali is likewise going up against the
enormous players in different topographies, sending out its
items to Canada, the USA, Mauritius and UK, among
different nations.

As per driving residential financier IIFL, Patanjali's

principle promoter is Acharya Balkrishnan, who claims 93
for each penny of the organization; the rest of the stake is
possessed by Sarwan and Sunita Poddar, a NRI couple.
Any advertising it in the various yoga camps that he holds
the nation over.

In a 57-page report discharged in January, IIFL stated,

"Patanjali Ayurved Ltd has, in a limited ability to focus not
as much as 10 years, recorded a turnover higher than
what a few organizations have figured out how to
accomplish more than quite a few years. There is
doubtlessly Patanjali is a troublesome drive in the FMCG
space and is a solid risk for the officeholders." IIFL is of
the view that the developing interest of ayurvedic and
"normal" items, alongside variables like low cost and
permitting purchasers to express Indian-ness in an
inexorably nationalistic condition, will help Patanjali
accomplish offers of Rs.20,000 crore by FY20.
 Research Methodology

This paper depends on essential information gathered

through surveys from 100 clients of Patanjali

Items inside Punjab. The survey configuration is

constructed

up to know the sort of items individuals utilize, the reason

for their purchasing such item and their post purchasing

fulfillment level from that item. Optional sources

have been utilized to gather data about "Patanjali"

brands. Diaries, articles, inquire about reports and

government reports were explored to get the
understanding

of the past intercessions that the partners and

strategy creators have as of now set up. Likewise sites of

regular items fabricating organization and on the web

record were examined to direct this exploration.

To break down the survey comes about devices of

illustrative

measurements, relationship, relapse and non-parametric

(chi-square) test have been utilized.

Measure
 Conclusion

Findings

The information gathered through 100 surveys

is broke down through recurrence circulation, relationship

also, relapse apparatuses. The underneath table

demonstrates the

recurrence appropriation of the information.

Out of 100

clients, overwhelming part i.e. about 2/third of the clients

age
between 20-40 years. Taking a gander at the sex
circulation,

70% of the clients taken under review are females who

can see to be more keen on purchasing home grown

beauty care products. In Occupation recurrence, almost

50% of the

clients are understudies who are seeking after reviews

took after by

35% of administration class clients. The buyers of

Patanjali

items are altogether from low salary aggregate having

also, pay beneath 1 lakh. This is on the grounds that the

noteworthy

parts of clients are understudies who have next to zero

Salary
 BIBLIOGRAPHY

Reference -

Sites-

https://www.patanjaliayurved.net/
patanjaliayurved.org/
www.divyayoga.com/career/

Books-
VICHAR KRANTI (HINDI)