FACEBOOK

PROJECT PLAN 1

Conclusion

At the current moment the Arizona in Italy Facebook page is at 2,616 page followers

with an increase of actions on page by 100%, page views increased by 195%, post engagement

rose 121% and the number of total views of videos is up by 143%. On the day I started posting

on the page there was at a total of 2,588 followers and during the span of my campaign I was

able to gain 28 additional page followers and increase the page liking by 1.08%. The posts that

were most highly received were the Bear Down Video and the Student of the Week, which

allows me to conclude that posts that actively involve University of Arizona students or the

university as a whole and show the playful personality of the Orvieto study abroad experience,

will be the biggest attention-grabbers. You can never go wrong with the technique of repetition

on social media, especially if you are repeating the same post but featuring different people. For

the future, I recommend you continue with the student of the week as there were so many

program participants that I didnt have time to feature. Even after we leave, I think that we could

include Alumni from a while back. Since Italian culture posts also did fairly well, I think that it

could be a huge hit if you were able to put together some of your favorite Tuscan-style cuisine

dishes and film the preparing process like a Tasty-Made Video. If you havent seen them we

had a couple put on the YouTube page to show for examples. I also was planning on putting

together a video about what we are going to miss the most about our time here. I still think that

would be a huge success, as we would be able to tag a large number of the students and reach

networks. So I would still be willing to work on the project since I think it would make a nice

parting gift.
FACEBOOK PROJECT PLAN 2

Overall I think that m program plan should be implemented because the dedication and

time I put into this campaign is undeniable and as you can see from the material below the

audience was also happy with the results.