Chemical structure and fluorescence

In principle, any molecule that absorb ultraviolet radiation could fluoresce.

There are many reasons why they do not; but we will not go into these,
other thant to point out, in general, what types of substances may be
expected to fluorescence.
First of all, the greater the absorption by a molecule, the greaters its
fluorescence intensity . many aromatic and heterocyclic compound
fluoresce , particulary if they contain certain substituted groups.
Compounds with multiple conjugated double bonds are favourable to
fluorescence. One or more electron-donating groups such as ---OH, ---NH2 ,
and ---OCH3