B Block

Jenna Short LO2 Feedback. 4/1/17

Current Grade for LO2: Pass

The current grade is calculated on the work that is present on your blog. You
LO2 Part may have missing items, or vastly incomplete sections of work. Please
A. Initial improve this. If you require help with any of this work, or need to show me
Ideas work before re-submitting to check the quality, please do so.

Note: This Remember, the highest grade you can achieve on this learning
work is outcome is a Merit Grade, even if you have achieved this, if there are
technically any minor corrections or additions, can you please ensure these are
for LO3 (as made.
it is in the
LO3 Please ensure all of the work is uploaded on the blog.
criteria) Remember Dont overwrite the blog posts, make new blog posts that are
However, clearly labelled with the words Re-Submission.
you cannot do the subsequent work without this document. Hence why it has
been moved.
Consider adding more terminology to the ideas; mise en scene, lighting type,
particular shots you would require. Finish the ideas off, you only have two. Make
sure you explain the additional advertisement also (print or radio).

LO2 Part B. Treatment Proposal

Expand on the audience section, use the terminology (demographics,
psychographics and socio-economic groups)
Ensure you are very clear on the touchpoint of the advert. Explain in detail
why the advert would go on the particular channel(s) you require and at what
time. Is the advert seasonal, or age specific?
You also need to explain how you will try and avoid the regulatory issues (BCAP)
in your advert. What could you do to ensure that these codes are not breached?
You are also required to explain the accompanying advertisement (Print, radio or
viral). Make sure for the regulation section of this, you look at the CAP codes on
the ASA website, (Not BCAP), these relate to magazine adverts.

LO2 Part C. Campaign Schedule

Some good work here Jenna, you have contributed well to the schedule, it shows
the development and evolution of the campaign. Well done.

The resubmission deadline is: 27/01/17