Air Asia

History of Air Asia

Air Asia was established in 1993 and began operations on 18
November 1996.
By former Time Warner executive Tony Fernandes.
Air Asia Berhad is a Malaysia based low cost airlines.
The largest low fare, no frills airlines, and a pioneer of low cost
travel in asia.
Main terminal hub is the low cost carrier terminal (LCCT) at Kuala
Lumpur International Airport (KLIA).

Pricing strategies
AirAsias promotions are very well received by the consumer for
example its Free Seat Promotion and Mega Sale Promotion.
AirAsia to maintain its profitability and ensure its stays in line with
cost leadership business model, AirAsia has to offer more routes and
products in its portfolio.
Social media is a very powerful tool.
AirAsia should continue to carry its promotions and focus even more
on online marketing and selling.
Air Asia use Demand pricing as a pricing strategies which is to sell
their ticket with affordable price.

Conclusion
The conclusion, this airlines used the promotion to attract the
customer. Then, the customer will buy the ticket and make them
convinced. As the low cost goes, customers will satisfied and will take it as
a base priority. Although, pricing strategies will attract more customers in
the future, god wills.

Malindo Air

History of Malindo Air

Malaysia and Indonesia. Malindo Air initially planned to start
operation on 1 May 2013 from the new KLIA2 terminal.

Malindo Air will soon be rebranded to Batik Air Malaysia.

 Pricing Strategies
Malindo Air want to appeal to the niche market between a full-
service carrier and a low cost carrier.

Malindo Air want to fill the void between low-cost and premium in-
flight service and the asian region.

Malindo Air want to be the missing link in the Malaysian aviation

landscape and also want to give passengers the benefit of choice.

Malindo Air use demand pricing as a pricing strategies to gain a

profit from it. Malindo Air use that for customer satisfied their feeling
after buy a ticket and get a affordable price.

Conclusion
As the conclusion, this airline use promoting to attract the customer
by low cost. Customer will satisfied with the cost that had been given.