MGN619:BUSINESS ANALYTICS

L:0 T:0 P:2 Credits:1

Course Outcomes: Through this course students should be able to

Apply statistical data analysis techniques in business decision making.

Apply data visualization techniques to communicate findings effectively.

Develop strategies and improve operations guided by statistical insights.

Create predictive models using statistical, and data mining techniques.

Evaluate and interpret predictive models to support fact-based decision making.

List of
Practicals / Business Analytics : Descriptive Analytics, Predictive Analytics, Prescriptive
Experiments
Analytics
Exploring Data : Modeling and Models, Population & Samples, Data Sets, Variables
and Observations, Types of Data, Relationships among Numerical Variables, Pivot
Tables
Probability and Decision Making under Uncertainty : Probability and Probability
Distributions, Normal, Binomial, Poisson and Exponential Distributions, Decision
Making under Uncertainty- Elements of Decision Analysis, The Precision Tree Add In,
Bayes' Rule, Multistage Decision Problems and the Value of Information
Statistical Inference : Methods for Selecting Random Samples, Sampling
Distributions, Confidence Interval for a Mean, Confidence Interval for a Total,
Confidence Interval for a Proportion
Regression Analysis and Time Series Forecasting : Time Series Analysis and
Forecasting, Scatter Plots, Correlations: Indicators of Linear Relationship, Simple
Linear Regression, Multiple Regression, Inferences About the Regression Coefficients
Optimization Modeling : Introduction to Optimization Modeling, Worker Scheduling
Models, Blending Models, Logistics Models, Aggregate Planning Models, Financial
Models, A Two-Variable Product Mix Model

Text Books:

1. BUSINESS ANALYTICS: DATA ANALYSIS & DECISION MAKING by S. CHRISTIAN

ALBRIGHT | WAYNE L. WINSTON, CENGAGE LEARNING
References:

1. ESSENTIALS OF BUSINESS ANALYTICS by JEFFREY D CAMM, CENGAGE

LEARNINGNo

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