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. Specification


Conformity
with
Serviceability Standards


Performance
Aesthetics


Perceived
Durability
Quality

Reliability

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Marketing Mix 7P )7P(

Price

Place

Physical Evidence

Process

People

Promotion

Products
(Marketing Mix 7P )7P
4P 4C

Customer Convenience
Solution


Customer
Cost Communication
47

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Network E-mail
Marketing Marketing

Virus Mobile
Marketing Marketing
E-Marketing
Methods



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Hotmail

Gmail

Microsoft Project

Tupper Ware

)(Text Messaging

Microsoft Project

Chat

Ford Motor

)(Jami Kane

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)(Issue of Spam

)(The rate of Sale

)(Relative Effectiveness

)(Concentrated on Personal Work

)(Out of targets

)(Short term success

)(easy imitated

)(Larger Audience

)(Existing Communication

)(Cost effective advertising

)(Faster Mode of Reaching Customer

)(Good Reputation

)(Exact Target Market

)(Less Effort

)(Customizing the Message



Manufacturers

Wholesalers

Retailers

Consumer



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)(Postcards

)(Catalogs

)(Press releases

)(Newsletters

)(Surveys

)(Invitations

)(Coupons

CAN-
SPAM

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