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  • Titan CS

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    Kedar Joshi
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    rfrwrwr

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    Titan CS

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    rfrwrwr

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
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    8 views7 pages

    Titan CS

    Uploaded by

    Kedar Joshi
    rfrwrwr

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 7
    9 TITAN EDGE _ BEATING DEFERENCE ann Gand reste ste fn South Ata an India was notabout overthrowing tbe British. Ieyas apn ‘How do you make an enslaved rae think and feel equal cies when all aound there i compelling evidence of io eosaving races “uperoiy’ Brian's superiority was manieg in he very fact hat 100000 Brits in India ruled 350 mation Indians thaithad superior technology, superior guns, machines prods, that it red Indi with it laws, institutions, pies govemance and taxes designed to preserve inequality. Inthe face of al thi, how do you get an enslaved nation to fel equalt Gandhi's bigest concern was not expelling the British, That could be done But fit was done without an enslaved people first feling and seing themselves as equal to any ruler, one vet ‘of rues would only be eplaced by another, and inequality with its inherent exploitation and arrogance would continue. "The Challenge for him was o get the people of India to move fiom a sate of deference to positive ieverence. ‘nasense, Gandhi's challenge is as relevant today. One ofthe sas ence key mindsets that prevent breakthrough product innovation in India is the mindset of deference to the developed werd ‘Tue Orsr-sinrmvc Crauience ‘Tati the mindset that Titan Watch Indust’ then managing director, Keres Desai faced, when in 1994, he set his ears 20 corbit-shifting challenge: ‘Create the slimmest water-resistant ‘watch in the world!" This meant that the watch would need tobe a maximum of 3.5 mm thick—as thik a the edge ofa floppy

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