Professional Documents
Culture Documents
10 Xu Hướng Truyền Thông Tiếp Thị Năm 2016
10 Xu Hướng Truyền Thông Tiếp Thị Năm 2016
Tinmi
09:59 PhaNgadngmphnmua49%cphnnhmylcduDungQut
09:58 Vsaonthcungsntrongtlnhkhchsnthngcgict
c?
09:40 Sitcckhonchichocnbicngtcncngoivmuasmt
ttin
09:29 Bquytiuhnh2cngtycatphJackDorsey
09:25 Lngchac,lyuthngTt?
Videoclip Morevideo>>
CUCHUYNKINHDOANH> ThT,14:3630/12/2015 Kiucsch
QUNGCOTHNGHIU
10xuhngtruynthngtipthnm2016
Gi 5 Thch 54ngithchnidungny.Hylngiutintrongs
bnbcabn.
Cccngtytruynthngtruynthngtiptcbloib,trongkhicc
nntngtruynthngxhilnnhFacebook,Google,YouTubesnh
_______
hngmnhmnthtrngtruynthngVitNamtkhatrongnm
2016sl"tngtc"v"tringhim".lmtstrong10xuhng
truynthngtipthhngusdinratrongnm2016.
"10tkhaGooglekhngscidinchomiquantmcangiVitcoi
l"ninhcqucth"!
10tphmttinnhiunht2015
Diyl10logothnghiudnhnhttrongtmtrngidng
ngNguynThanhSn,GimcT&AOgilvyVitNam,lmttrongnhngchuyn
giatruynthngcuytnhinnay.ngchobitthnhl,nhminm,cn
ngyChNhtcuicngcanm,ngliraquncphquenthuc,gimtccc
phv"mu"nmtrccngnharanhngdonchonmsau.
Sauyl10doncangSnchoxuhngtruynthngtipthnm2016.
ICTnewsxinctrchngli.
http://cafebiz.vn/quangcaothuonghieu/10xuhuongtruyenthongtiepthinam201620151230141237433.chn 1/4
1/11/2016 10xuhngtruynthngtipthnm2016|QungcoThnghiu|CafeBiz
ICTnewsxinctrchngli.
Cccngtytruynthngtruynthngtiptcbloibdohaildo:
Thnht,khngpngcnhucutvnv"chinlc"chkhngphich
Saubnn7nmtcaanh
"chinthut"("lmthnokimratin"chkhngphi"lmthnotruyn Minh,TnHipPhtcng
thngtt"),thhai,trnmtchinthut,khngkpchuynisangmhnhdatrn nhncbnnchoring
mnh
nntngSMAC(SocialMobileAnalyticsCommunity).Nichungsicmtm!
CcnntngtruynthngxhilnnhFacebook,Google,YouTube,Linkedin
nlcnhnvinngn
tiptcnhhngmnhmnthtrngtruynthngVitNam,edotrctip hngcnngilisuyngh
n"mingbnh"caccccnntngtruynthngtruynthngnhboin,boin chotnglaicamnh
tvctruynhnh
Cc"ngln"truynthngthgiistiptcthtchtccbinphpchngli Thpritraquytnh
cc"tiuxo"v"lagt"cacccnhnvcngtytruynthngVNnhmtng binhimv,ngngL
lngviewohaySEO.Mtthikkhkhncacc"cheaters" NguynVmung?
NungiVitcungc
phnhhinti,ngit
qunncnnghaa
khngcnxa...
Biunychothy20nm
VitNam,CocaColalm
nttnhthnodlintc
bol
BoM:Chngtakhng
gilihaviVitNam
JackMa:ngbaogibn
hngchongithn,h
hng
Ngnhcontentmarketing,cbitlvideocontentkhngphttrinnhanhso
vinhucucathtrngdnnvicccthnghiucxuhngxydnging
snxutnidunginhouse.Nhucuotoingnhnvinnystngmnh.
Tkhocanm2016l"tngtc"v"tringhim":ccchngtrnhtruyn
thngkhngdatrntngtcvtringhimvingitiudngsrtkhkhn
trongvicthuytphckhchhngbtin.Skthpgia"kchhots"(digital
activation)v"kchhottringhim"(experiencedactivation)scngngycngtht
chthn
S"thctnh"cakhidoanhnghipnhncvcccquannhncivi
tmquantrngcatruynthnghini,cbitltruynthngxhi.Nhngm
hnhminhSocialMediaCommandCenter,BrandNewsRoomsbtducp
http://cafebiz.vn/quangcaothuonghieu/10xuhuongtruyenthongtiepthinam201620151230141237433.chn 2/4
1/11/2016 10xuhngtruynthngtipthnm2016|QungcoThnghiu|CafeBiz
hnhminhSocialMediaCommandCenter,BrandNewsRoomsbtducp
dngtrongkhikhchhngny
Thtrngbtngsnsttdcvocuinm.Cccngtyphttrinccdn
BSscgiaion"hidng"trc,dnncnhtranhgaygtvmttruyn
10cngtyMchitchoqung
thngtrong9thngutincanm2016. co
Nhucuv"ototringhim",trongcskthpcaelearningtrongo
tovtruynthngtipthbtuckhaithc Nhngqungcolonhttrong
lchs
Xuthinnhngstartuputinvithamvng"pnt"phngthctruyn
thngtruynthng,tuynhinschacnhngsnphmcthtrngquantm
Victoria'sSecretvsDove:Hnhnh
ilptrong2chindchqung
co
Nhngbcnhqungcoxut
scnht2012
6cngtycchindchqungco
khindlundysng
[Infographic]igiashu
thnghiuruChivasdanh
tinglai?
10thnghiuMclchsl
lngnht
Mitrngtruynthngxhitiptclmnhtmumcakhnghong [Schhay]Ttcv
tolpmhnh
truynthng,nhngngitiudngsrtckinhnghimcanm2015.Khng
kinhdoanh
hongtruynthngsimnghnnm2015.
Mhnhkinhdoanhl
cchthcmttchcto
ChuyngiaNguyncSn:Mctiucuicngcaxy lp,phnphivnm
dngthnghiuvnphildoanhs btgitr.Mingnh
nghscmtcchthc
toravphnphigi
TheoNguynThanhSnGimcT&AOgilvyVitNam snphm/dchvring.
[Schhay]Nghthutcasthngthi
ICTNews
[Schhay]Tmkimcchthnhcnghn
na
Tags: cngtytruynthng,truynthngxhi,chuyngiatruynthng,xuhngtruynthngtipth
2016,truynthngtipth,nguynthanhsn,Ogilvy,thnghiu,khnghongtruynthng
Gi 5 Thch 54 Twitter
[Quayv]
Thch NguynPhiPhng,HuyPhamv42.288ngikhcthchiuny.
http://cafebiz.vn/quangcaothuonghieu/10xuhuongtruyenthongtiepthinam201620151230141237433.chn 3/4