Bata - Indias favorite footwear brand

Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the
Bata Shoe Organization.

Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as
a small operation in Konnagar (near Calcutta) in 1932. In January 1934, the foundation stone for
the first building of Batas operation - now called the Bata. In the years that followed, the overall
site was doubled in area. This township is popularly known as Batanagar. It was also the first
manufacturing facility in the Indian shoe industry to receive the ISO: 9001 certification.

The Company went public in 1973 when it changed its name to Bata India Limited. Today, Bata
India has established itself as Indias largest footwear retailer. Its retail network of over 1200
stores gives it a reach / coverage that no other footwear company can match. The stores are
present in good locations and can be found in all the metros, mini-metros and towns

Batas smart looking new stores supported by a range of better quality products are aimed at
offering a superior shopping experience to its customers.

The Company also operates a large non retail distribution network through its urban wholesale
division and caters to millions of customers through over 30,000 dealers.

Our Values
We follow the values of our Parent Company, Bata Shoe Organization, which are:

SERVE WITH PASSION

We are passionate about delighting our customers. Serving their individual needs defines
everything we do. It is this passion for what we do that sets us apart from our competitors. We are
proud and energized by being part of a family company with deeply held values. We have all
invested something of ourselves in the company and act as if the company was our own. We like
to win but not at all costs. We take responsibility for how we impact the many and diverse
communities in which we operate.

BE BOLD
We are pioneers. We value individuals with the courage to change, and to be prepared to fail
sometimes. We have a healthy dissatisfaction for the status quo. We encourage creativity. We
recognize curiosity and original thought. Innovation is the foundation stone of our company. We
embrace the future but take time to learn from the past. We do what we say we will do and do not
rest on our laurels. We celebrate success and value everyones unique contribution towards
achieving the goal.

COUNT ON ME
We lead by example and follow when called. We value those who take accountability for their
successes and failures. We take responsibility for our own performance and the performance of
those around us. We encourage and support others to do their best. We place great importance on
developing ourselves and those around us and we believe that feedback is the breakfast of
champions. We share openly with others and we act with integrity in all that we do.

EXCEED CUSTOMER EXPECTATIONS

Whether it is products, processes, or people, we are uncompromising when it comes to quality. We
strive to create products that are easy to buy, exciting to wear, and exceptional value. We strive to
be the most responsible and efficient in all that we do it order to deliver the best value to our
customers. We operate where design, comfort and value meet. Delighting the diverse needs and
preferences of our customers is our lifelong mission.

IMPROVING LIVES
Making peoples lives better has been at the core of the companys philosophy for over 120
years. We do this by displaying respect for our customers, suppliers, employees and the
communities we touch. We believe that we can make a difference in the lives of everyone we
touch through openness and tolerance to race, religion or cultural differences. We offer an
inclusive and supportive work environment to our employees where individuality is valued, where
people can be themselves, and where everyone is encouraged to grow.

BATA AROUND THE WORLD A UNIVERSE IN ITSELF

The world of Bata is one thing and many things. From Paris to Nairobi, our shops have a common
culture: customers and their needs. Yet every Bata shop is also different, a unique expression of its
locale and its people. While the brand resonates beyond the confines of a shop or the borders of a
country, it is also rooted in thousands of individual locations. Paris and Nairobi, for example.

Bata in Paris: A world of style in the capital of fashion

Paris, the most liked city in the world on Facebook, has long been a host to the international
Bata brand. On 16 October 2013, the newest Parisian Bata shop opened next to Charles de Gaulle
airport, one of the busiest in the world. Now you can step into fashion as soon as you step off the
plane!

In a metropolis where brands have to work hard to distinguish themselves, Bata is continuing to
bring high fashion at an affordable price to millions of Parisians and visitors. At this cosmopolitan
crossroads of the latest styles, a new Bata store is a new opportunity to find that perfect pair of
shoes!

Showcasing style and trends

No two Bata shops are the same. In its exclusive Paris airport store, Bata presents fashion, French-
style. Whether you prefer leather, fur, high or flat heels, classical or quirky, the whole Bata
universe is right there. Wear your Batas to stroll the streets of Paris, climb the steps of the Eiffel
Tower, or take a break at one of the citys numerous sidewalk cafs. Bata is an invitation to
discover Paris. The City of Light is also the City of Bata!

Paris is one of the leading fashion capitals, and France is the leading tourist destination in the
world, says Pierre Murbach, Global Media & Content Manager at Bata Brands in Switzerland.
It is a special place for the Bata brand.

Paris-Nairobi: A direct flight to the capital of Kenya

A truly unique Bata shop. The largest Bata shop in Africa has opened in the mega-city of Nairobi.
The Tom Mboya Mega, the countrys 128th shop, was inaugurated on 22 November 2013.
Designed over several levels, the different floors are connected by escalators. It is a city within a
city!

Bata in Nairobi: A space for fashion and for family

Thanks to the expansive size of the shop, the choice of styles has never been greater. The Nairobi
mega-store allows Bata to showcase all the must-haves of its collections, from chunky
wedges to the latest sports shoes. And, to make the shopping experience even more pleasurable,
theres even a special area dedicated to children. While you browse the Bata collections, your
kids can watch their favorite TV shows or play games in a safe and secure space.

With two floors totalling 6000 sq ft, this is by far the largest Bata store in Africa, says Alberto
Errico, Bata Kenya Company Manager. The opening of Bata Tom Mboya Mega is a great step
towards our goal of opening more large-format stores that allow us to distinctly showcase all our
brands. I thank the team that tirelessly worked to make this happen.