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DUI Slideshow v2 PDF
DUI Slideshow v2 PDF
Symposium on
Alcohol and Drug Impaired
Driving Enforcement
July 13 - 15, 2015
Clearwater Beach, Florida
Source: Pacific Institute for Research and Evaluation, Reducing DUI Among College Students, Result of an
Environmental Prevention Trial
Time of Test law (WSL)
Extended Lookback period (WSL)
Calculating prior offenses (WSL)
Mandatory Ignition Interlock (NHTSA)
Graduated Charges (GCID WP)
Graduated Sanctions (GCID WP)
Criminalize Refusals (GCID WP)
Sources: Wyoming State Legislature SF19
NHTSA, Ignition Interlocks, What You Need to Know
Governors Council on Impaired Driving, http://www.impaireddrivingcouncil.org/ResearchTopics.aspx
Overall Average age- 30.6 years old
Average Age on First Offense- 29.7
Average Age on Subsequent Offenses- 35.4
Male- 84.2%
Female - 15.8%
Overall Refusal rate- 30.4%
Refusal rate on 1st offense- 23.5%
Refusal rate on subsequent offense- 63.9%
Overall First Offender 18.8%
Circuit Court First Offender 17.9%
Municipal Court First Offender 19.4%
Overall Conviction Rate 69.9%
Circuit Court Conviction Rate 62.8%
Municipal Court Conviction Rate 74.7%
Overall Dismissal Rate 8.0%
Municipal Court Dismissal 2.8%
Circuit Court Dismissal 15.9%
Laramie/Albany County
Wyoming Data Driven
Anti-DUI Campaign
Step 1. Who is the targeted audience
Determined from Lt. Anderles research
Primary audience demographic was 18-34 males
Step 2. What is the message to the audience
National Research- The Segmentation Company
Yankelovich, Inc. 2007 and Effectiveness of Mass Media
Campaigns for Reducing Drinking and Driving and
Alcohol-Involved Crashes, A Systematic Review 2004
*You can effect multiple offenders
*You can do negative messages, but you must leave an out.
Local Research
Developed survey for target audience -surveyed two
groups in two separate communities, 50 surveys
one focus group
Comparative Research Results