PROJECT ON

CHANNEL DEVELOPMENT OF MAX NEW YORK LIFE INSURANCE

PRESENTED BY

RATHOD SAROJ PREMSINGH

ROLL NO - 34

T.Y.B.COM (BANKING AND INSURANCE)

SEMESTER VI YEAR 2017-18

UNDER THE GUIDANCE OF

Dr. BHAVIKA R. KARKERA

SUBMITTED TO

SHAILENDRA EDUCATION SOCIETYS

ARTS, SCIENCE, COMMERCE COLLEGE

DAHISAR (EAST), MUMBAI 400068

(NAAC ACCREDITATED B+GRADE WITH SCORE 2.82)

(AFFILIATED TO UNIVERSITY OF MUMBAI)

 ACKNOWLEDGEMENT

It gives me a great pleasure to present my project on CHANNEL

DEVELOPMENT OF MAX NEW YORK LIFE INSURANCE . I am very
much thankful of our Principal Dr. V. M. Ingavale and also our co-coordinator
Mrs. Bhavika R. KARKERA, who always helped me to complete my project.
Without her support and motivation this project would not have seen the light of
the day, her review, comments, suggestions, have enormously enriched my project.

I also would like to thank Mrs. Anuja. P. Jadhav madam who is our librarian
and who supported me by giving various books, magazines related to my project
and to help me in completion of my project. We are also obliged to Co-ordinator
Mrs. Bhavika Karkera who extended their sincere help in present study.

Lastly I would to thank everyone who helped in making this project

 INDEX

Sr no. CHAPTER PG NO.

1 INTRODUCTION 01-17

2 CHANNEL DEVELOPMENT STRATEGIES 18-24

3 CHANNEL DEVELOPMENT PROCESS 25-37

4 METHODOLOGY 38-39

5 3CMODELS OF MYNL 40-43

6 THE ART OF MAKING MONEY 44-49

7 STATUS REPORT 50
8 RECOMMANDATION 51-54

9 CONCLUSION 55

* BIBLOGRAPHY
 BIBLOGRAPHY

Marketing Management- Philip Kotlor, edition-tenth edition.April 2002,.

Publisher- Prentice Hall of India (p) Ltd, Analyzing Consumer Markets & Buyer
behavior & consumer behaviour.

Research Methodology- C.R Kothari, edition-2004, reprint 2006

Publisher New Age International (P) Ltd, publishers

Methods of Data Collection, page no- 95

Sampling Fundamentals, page no- 152

Business Statistics- S.L Agrawal, S.L Bharadwaj, Inder

Kumar Kalyani Publishers, edition- 2000

Measures of Central tendency- 133

Fundamentals of Statistics- S.C Gupta

Himalaya Publishing House.