This is a world where normal physical and social arrangements simply

do not hold

If an anthropologist from Mars were to look at this society, where

these messages were everywhere; theyd conclude that this society is
dominated by a belief in magic. Sut Jhally from the Department of
Communication at the University of Massachusetts-Amherst

Magic system where material things have immense powers of

transformation
Good promise immense feats of transformation, bring instant
happiness and gratification

Production distribution to consumption of pharmaceuticals

Never been a (political) propaganda effort to match the effort of

advertising in the history of the world. More thought, more effort,
more creativity, more time, more attention to detail has gone into the
immense selling of commodities than any other campaign in human
history to change human consciousness. <Give number in US
Advertsing budgets

In the 1980s the average person was exposed to 1500 commercial

impressions a day, more recent studies account for 3600 commercial
impressions a day

Media systems are vehicles for selling products. 100% of television and
radio revenues are from advertising while the number dips down to
80% for newspapers and finally 50% for print magazines. Movies are
turned over to advertisers with product placement

Advertising is the consistent stories about what is import, about how to

behave, about what is good and bad. What values does advertising
stress? To not be influenced by advertising would be to live outside of
culture, no human being lives outside of culture.

<ME>
The way advertising tells us the story to achieve health is by
consuming pharmaceuticals. It is seen in the gleaming smile of the
man who in the Cialis ad. More will make us happier and healthier, the
drugs need to be sold and by telling your healthcare provider that
youd like to a certain drug, you will achieve an otherwise untenable
level of health.
Advertising is very attractive, offers images of sources of real human
happiness. Family life, romance and love, sexuality and pleasure,
friendship and sociability, leisure and relaxation, independence and
control of life, which makes it very a very real and powerful tool. The
cruel illusion is the way it links those facets of life that we want with
the false answer of a particular drug, special hospital or famous
practioner

Quote from famous advertising executive Jerry Goodis Advertising

doesnt mirror how people are acting but how they are dreaming