How packaging effects Consumer buying behavior with different

income level in Pakistan, Lahore.

Packaging is one of the most important attribute of marketing. Consumer differentiates the
product with the competitor on the basis of your product packaging.

The primary purpose of the product at the time of packaging in the past but currently packaging
according to different marketing environment is being used as a tool to increase sales, attract
customers and products for its users to communicate. Today, because of an increase in the role of
consumer packaging changes in desires changed. Now a days many companies used packaging
as a mean of increase their sale. An attractive packaging helps users to recognize the product.
Mainly packaging have two purposes, one is delivery and second is safety purpose. Packaging is
also used for customer satisfaction and customer loyalty. This is also used for promotional
purposes and as well used for differentiate from your competitor. Consumer buying behavior is
difficult to predict and very important to identify product success and future prospect.

In our research paper we find out the impact of packaging on consumer nature. We determine the
following elements of the product packaging are:-

Packaging Color Scheme

Packaging Quality
Packaging Fount Style
Design of Wrapper
Printed Information
Background Image

Objectives
How much Impact of product packaging on consumer buying behavior?
Which factors influenced the consumer buying behavior?
Which important elements affecting the consumer buying behavior?

Sampling
For research purpose we select different areas of Lahore city like Model town, Kotlakh pat.
Sample size is 100. Age 18-60 with different income level like <50,000, 50,000-150,000,
150,000-250,000 and >250,000.