Table of Content

1.0 Introduction

2.0 Questions & Analysis

2.1 Is it ethical to sell products that are mildly effective?

2.2 Is it ethical to exploit cultural norms and value to promote a product?

2.3 Is the advertisement of Fair & Lovely demeaning to women, or is promoting fairness creamin
a way not too dissimilar from how most cosmetics are promoted?

2.4 Will HLL s Fair & Lovely Foundation be enough to counter charges made by AIDWA?

2.5 In light of AIDWA charges, how would you suggest Fair & Lovely promotes its products?
Would your response be different if Forever continues to use fairness as a theme of its
promotion?

2.6 Propose a promotion/marketing program that will counter all the argument and charges
against Fair & Lovely and be an effective program?

2.7 Now that a male market for fairness cream exist, is the strength of AIDWAs argument
Weakened?

2.8 Comment on using Shakti Ammas to introduce fairness cream to masses in the light
of AIDWAs charges?

3.0 Summary

4.0 Reference