1.

The Person and the Situation

2. Yes! (50 Scientifically Proven Ways to be Persuasive)

3. Creative Advertising

4. The Art of Human Hacking

5. The Psychology of Attitude Change and Social Influence

6. Fascinate

7. Numbers Rule Your World

8. Understanding the Buy Buttons in Your Customers Brain

9. The Advertised Mind

10. Brandwashed

11. The Compass of Pleasure

12. The Buying Brain

13. The Lucifer Effect

14. Obedience to Authority

15. Out of Character

16. Strangers to Ourselves

17. Sleights of Mind

18. Why We Buy

19. The Invisible Gorilla

20. Methods of Persuasion

21. Confessions of an Advertising Man

22. The Silent Language of Leaders

23. Getting to Yes

24. The Art of the Pitch

25. Selling the Invisible