Strategy and the Business Landscape Text and Cases Pankaj Ghemawat with David J. Collis Gary P. Pisano Jan W. Rivkinoie ee te ry Dap Dope eh i ‘tine ag Ste op ei eed gr ntti ‘Sama cy neha es rm aioe i Seas! Lamers 1 blmmeme § Corin somncae emer oom @ RE itl psi ena De Sef COMTI Sa te Gna ns apo WON THe Fea cin rie hen uate eso SCXD ceed “Agi Nott pinnae mtn one no ay Pe erin oe nance ieee Sr app cr boat cee a eke ur pcan ope pen Renn ng etapa ich (Connell oe anes nnn tape deer a ih masts vega cn te ‘gil SAS mane frets Com ppt as le im, a ee coax teesvensg no ‘awonars user mMaaRO ‘eyed sienAbout the Author Contents Polhemus the nie an Jira ha Tape Por of isis Adm / farree {eon Haran Ustestys Grae Sool ef Reno Admin Aer rmtving Hs PD in Bales Eooomis om ad nies, he worked 2 (cna ih Key Comp a Leen daring 902 ant 199, ae as ara 2 tpt a te ad Boe Skee ‘aT ’ tenn 9, Plenr Ghonet 5 TES sf be eg apron ‘ERTS consumes Maine Sel tn: een 15 eaeoaineeee Epes ar eat om te Epernce Cueto Pcie Ass 9 one Chenavas ter pe ‘tales Bins Unis and Par Artis 10 ‘inside Coit eres, 18 and Ce ass Pi MT es, 1B el vr don es nd car stn He cue svete Ch Faved Unset PD. progam in Bsns Beeomks andcnthe ‘Sse eo Ean Moet Say Sgt es a ieee Bares 2 ‘Wapping the Business Landscape 19 Fon Ghenevat and Dei Cle ROTOR RUUSS The Origins of Strategy 1 eaneROTs 3 FETE manevow ot Fore TheDegeofialy 5 FocesTheTwestofEity 8 Foee2eThe Theat sates 27 fore eBoyerPover 30 Fore Sipe Power 31 FREWUETETA0 ohvencmemumanons 31 FEROS Oarros wsvass uNoscars 35 Step 1Draving the Bouces 35 Step: Mipping Key etn 36 sep: Adapting toSuping he ules Landscape 42HG aeten 3 CletingompettveAdentage 19 pe ct tin RAT OMS CMTNESTONS 5 ‘cur Sica cme bee faa n TACT ce omcmeseinsteecs Seunentatsapsnenn ares Sor sso oetlee Se opt “aimee a TREWTOTEVRSUS TEMAS 70 ; Anticipating Competitive and Cooperative Dynamics 75 ‘RPT ano coOPEANON AMONG THEFEW 75 ‘caneTheoy 16 ein eoy 79 eUToTyonunes 8 TREASTOROOw ue ot tataton 4 ‘iation 90 [REATTOWE APMOMABLIY OF ADDED ALE 95 rola 95 Sock 101 bass: 5 E ‘REMVTESWnsusnesouncs 112 Te scvtpstenView £12 ‘eRewuceduedven 116 ‘DHRC THiones 119 ig Conainets 181 Deval Cpsities 14 FAEGUTIerorounct a7 nt chemo q..3 2) Cola Wars Continued: Coke versus Pepsi inthe 1990s 34 id. oe raat Becca “ Seater tayEE WalMart Stores, nc. 5-1 Sphere kPa ert pegs. 6 1G; De Beers Consolidated Mines Ltd. 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