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SWOT Analysis Template

SWOT Analysis
Strengt
Capabilities
Weaknesses
Lack of capabilities
Competitive advantages Gap in competitive
Resources, assets and strengths
people Reputation, presence and
Experience, knowledge and reach
data Timescales, deadlines and
Financial reserves, returns pressures
Marketing, reach Financials
Innovative aspects Cash flow, cash drain
Location, geographical Continuity, supply chain
Price, value and quality Effects on core activities
Processes, systems, it, Reliability of data, plan and
communications project
Advantages of proposition Management cover &

Opportunities Threats
Market developments Political and economical
Industry or life style trends effects
Innovation and technology legislative effects
development environmental effects
Global influences Competitive intentions
Market dimensions, Market demand
horizontal, vertical Innovation in technologies,
Target markets services and ideas
Geographical import, export New contracts and partners
Major contracts, tactics and Loss of resources
surprises Obstacles to be faced
Business/product Poor management
development strategies
Economic condition home,

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