Visual Investigation Idea Generation

The first ideas are for whiskey packaging. The design will
be printed onto coated paper, as labelling would have
used coated paper in the 1960s, with an ink jet printing.
This method was used during the 1960s. The stock will be
used as main colour with use of colour in typography and
imagery. A variety of sans serif and script typography will
be used as done in actual whiskey packaging.

The next set of ideas are for a cigarette carton. Matt

card was used for all packaging boxes during that time
and would be an appropriate stock to use for this design.
Again ink jet printing was a method used during the 1960s
and will be used on this prop. Block colour shapes and
foiling will be used in this design as these were popular
design methods. A mix of typefaces, script, serif and sans
serif will be appropriate as they were used in the 1960s.

The next set of ideas is for a biscuit packet. Made from

matt card stock and again printed using an ink jet printer.
Block colours recognisable from the 1960s will be used in
symbols and shapes of biscuits and wheat with the use
of sans serif typefaces. The use of these colours make an
emotional connection for the audience to the 1960s.

The idea for a tin of soup will be printed on a coated

stock that will be stuck to a tin and again printed using an
ink jet printer. Again block colours recognisable from the
1960s will be used in symbols and shapes that represent
soup. Sans serif typefaces will be used.

Another tin, this time of corned beef again printed into

coated stock as used in packaging labels, printed using an
ink jet printer. And again block colours and symbols and
shapes to represent corned beef. Sans serif typefaces are
appropriate as they were used during the time.

The last idea is for marmalade packaging, again using

coated paper which would have been used for labelling
on glass and printed on an ink jet printer. The use of block
colours, symbols and shapes to represent oranges, and
sans serif and serif typefaces are appropriate.

1/4 OUGD501 Studio Task 06 Joseph Turner JT258790 Level 5

 Prototypes
The whiskey bottle is one of the first pieces of production
design that the character Leamas interacts with in the
novel The Spy Who Came in from the Cold. Many people
agreed that this prop would be effective in investigating
into the role of pastiche in production design.
Successfully using pastiche to reference original pieces
of graphic design that hold the same mood and theme
as The Spy Who Came in from the Cold, will prevent the
film becoming Jamesons nostalgia film if the design is
directly imitating graphic design from this era. People
agreed that using pastiche to represent the mood and
creating a pun would be successful in avoiding nostalgia
film. There is however a value to imitating a few of the
already existing examples in order for it to fit in the era of
the story. Whiskey bottles of this era have a distinct style
and it will be important to represent this in some way.
The first ideas for whiskey packaging involve printing
the design onto coated paper, as labelling would have
used coated paper in the 1960s, with ink jet printing.
This printing method was used during the 1960s and is
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most appropriate for this design. The stock will be used also mentioned that a British spy would most likely drink
as main colour with use of colour in typography and Scotch whiskey and that the bottle shape should be
imagery. A variety of sans serif and script typography will appropriate for a Scotch whiskey as well as ensuring all
be used as done in actual whiskey packaging. the values and alcohol percentage should be measured
in the way they would have been in the 1960s.
It will be important to avoid imitating directly, examples
of packaging that already exists from this era, as this
is what creates Jamesons nostalgia film, however, a
pastiche of typefaces seen in films of similar moods and
themes would be successful. As in the way Eaton and
Hickson uses a pun on the IKEA manuals, this piece
can use a pun on the Cold War by imitating iconography
such as the British Secret Service crest, or a pun on the
Cold Wars mentality using names such as Red Tension,
Trivial League or Sovereign State.
Many people agreed that this would successfully
avoid creating nostalgia film. They pointed out that any
production and typeface choices must involve production
that would be used during this time and that the choice
of stock and printing method was appropriate. People
Studio Task 06 Joseph Turner JT258790 Level 5
 Prototypes
A consistent prop used by Leamas is the Cigarette
carton. People agreed that this prop would be important
to focus on as it is one that would be in shot on screen
and therefore the audience would focus on it.
Coated card was used for cigarette packaging boxes
during that time and is an appropriate stock to use for
this design. Again ink jet printing was a method used
during the 1960s and will be used on this prop. Block
colour shapes and foiling will be used in this design as
these were popular design methods at that time. A mix of
typefaces, script, serif and sans serif will be appropriate
as they were used in the 1960s.
Pastiche can be used on this prop by borrowing a
technique from Penguin crime book covers. The colours
represent a similar mood to that of the story. Iconography
that represents morality and sacrifice for greater good
can be used as well. The acidic green used by the
Penguin covers are what hold the mood and themes
similar to The Spy Who Came in from the Cold. This use of
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pastiche will be successful as it is self aware and making
a reference relevant to the story, as opposed to no clear
reference and direct imitation. The name Yield is another
word for sacrifice which is a theme of the story directly
referencing this.
People agreed that the use of this colour would be
successful in avoiding nostalgia film and wouldnt
directly imitate cigarette cartons that already exist. Many
people felt however that the iconography of the cross
looked a little too similar to the cross of St George and
that the iconography may not be as important. Block
shapes and keeping to the Penguin colour scheme would
be appropriate instead of using foiling.
Studio Task 06 Joseph Turner JT258790 Level 5
 Prototypes

People felt that as Leamas carries a bag full of groceries,
that the jar of marmalade would need less focus than
the whiskey bottle or the cigarettes. However it is just
as important to ensure it is not a direct copy of existing
packaging design.
The marmalade packaging, like the whiskey packaging,
will use coated paper which would have been used for
labelling on glass and printed on an ink jet printer. It
will use blocks of colours and symbols and shapes to
represent oranges, a common technique among food
packaging during this time. A mixture of sans serif and
serif typefaces are appropriate for this piece.
Many people felt that the importance of taking imagery
from the 1960s would be successful and warned
against directly imitating existing design. People also
recommended to use colours that would represent the
food as well a colours recognisable of the 1960s. They
suggested avoiding copying directly from the marmalade
packaging from Bridge of Spies but it was important still
to do so as it is aware of its referencing.

The colours used in this piece of design will make an

emotional connection for the audience to 1960s. This is
similar to the technique that Becker used when designing
for Carol. A pastiche of marmalade packaging from
Bridge of Spies, which holds similar moods and theme
will be used.

4/4 OUGD501 Studio Task 06 Joseph Turner JT258790 Level 5