cons Qa 9 Spirit of enterprise Beware of all enterprises that require new clothes. Henry avie Thoreau, US writer Look at the pictures below. ‘They are elements from a story about a successful business. What do you think the business is? G8 s.4 Listen to a conversation between Simon Taylor, « young entreprencur, and his bank manager, and see if you are correct Listen to the conversation again and answer the questions. @ What does Simon Taylor want to do? b How does his bank manager seact? © How would you react if you were the bank manager? 4 Kile.r Read the introduction to an article about this story. Before writing the article, the journalist interviewed Simon Taylor about his worm fem. Listen to the interview and answer the questions below. Picture th Rares @ Was the worm farm Simon's frst idea? to your bark manager and ak him for maney to dowiopa geal business iGest emer © What does he mainly feed the worms? spacing, the bank manager finds it iia veep a staight aoe, But this intan imaginary tal. Its te tu story ofa basin b Why did he decide to set up a worm farm? Has he tried any other types of food? What? fe Has it been successful? : T Is his business ecological? Listen again, Prepare to explain the connections between the following words and phrases, a fish farming investment Simon thought about fish farming at first, but decided that the initial investuent was too high. b worm farming — startup costs, 40 9 Spirit of enterpriseWSrammer link for more.on the Present Pertect and Past Simpl see page 108 © growing demand toxic waste from the paper industry. d 10tons —20tons 250 tons What other unusual ways of making money have you heard off Number the parts of the summary of Simon's story in the correct order. Check your answers by comparing it with the full article on page 128, = Four years ago, Simon thought about fish farming but the investment _— ... to double production next year. UK fishermen us worms a year, 50 . ied 10 experiment with industrial waste from the paper industry. This year he acquired some land on his family’s farm, At first he ©... was too high, 80 he .. has produced over ten tons of worms but he expects «. 1... opted for a worm farm. He feeds the worms on salad waste from __ supermarkets but demand has grown and he _— ... has experimented with other possibilities. For example, he .. there is plenty of demand. But he is also looking at other uses. pund 250 tons of has Underline four examples of the Past Simple and four examples of the Present Perfect in 7. Which structure is used to show that: ‘a stage in Simon's project is completely finished? + an event is part of a continuing stage in the project? Use the word prompts to reconstruct the conversation between Simon and the journalist. Think carefully about which tense you should use. Journalist this / first idea / for / business? Simon no / first / thinks / fish farming, Journalist why / change / mind Simon decide / investment too big / not want / take / risk Journalist why / decide / set up / worm farm? Simon because / start-up costs / relatively low Journalist how / star? Simon begin / packing worms / pots / fishermen Journalist what / feed / worms? Simon feed / waste / supermarkets & restaurants / demand / grow / we / try other food sources Journalist example? Simon we / feed / waste / paper indusuy Journalist really / work? Simon yes / resus / very positive / they / recycle / waste / cheaper / burying it / expensive dumps / good / environment Journalist sound / amazing / how much / produce? Simon this year / produce / 10 tons / next year / hope / double production / 20 Journalist market / all these worms? Simon in the UK fishermen use / 250 tons / year / also / look / at other uses 9 Spink of enterprise 4Change 1 Label each geeph with two verhs from the box which describe change. | goup fill remain sable go down — increase nor change a b © 2 Work in groups. Using the verbs in 1, describe what has happened recently in your country or region, and in the company you work for. Use the topies below to help you. For example: Interest rates have fallen in the last six months. The number of people working in my team at work bas increased recently. in your country or region | in your company house prices taxes | number of staff rate of inflation interest rates revenues unemployment population profits economic growth traffic amount of work Has anything else important happened in your country, region or company? % Read the information below about a successful Spanish company, Inditex, and answer the questions. a Who is the founder of the Inditex Group? b Where and when did it star? Wain © What business is it in? Teper en eed tea: d= What is the secret of its success? seepage 107 How many companies are there in the group! Cmca oT) N ea r Sen ler aa ——— Sat how we're going to make money today. Tell me how we're going to make it | | De ae DM coerce Tee ee aon ee ke ean ed DR ea eee ca Street, and Tokyo's Shibuya Shopping Quarters. Its unique management methods, based on innovation and flexibility, have turned Inditex into one of the world's largest fashion groups, made up of almost a hundred companies Cee eee eon kee ee ee Res 4 Work with « partner. Speaker A look at the instructions below. Speaker B look at the instructions on page 133 SpeakerA Look at the information in the table on page 43. Work with your partner to complete the missing information and find out how Inditex has changed over the last four years 42 9 Spill of entorprise anorwpureon way ERYInaitex fouryears ago now Shops worduide 137 Shops in Sein = a8 = ‘Shops in rest of word 359 Countries whare the group operates 39 Chains in group Zara, Pull & Beer, Massimo Dutt, Bershka, Stradivarius, Oysho Net revenues +€3,249 milion Net profits €345 millon Headquarters New building in Arteixo, La Corurie Complete the report using information from 4 and the verbs in the box in either the Past Simple or Present Perfect. | open increase male move sanch “The recent History of Inditex isa tremendous success story Over the last four years the group (2) ‘enarmausy It now aperates in (b) ‘countries and the number of shops worldwide (6) from @ to(@) In this time she group. 0 @ ew chains, and (H) 329 new shops in Spain and 300 in the rest of the world, This year net revenues 0 level of and the goup @ profits of (I) All Incitexs activities are controlled from Arieixa, La Corufla, where the group recently (m)______ into new headquarters © Write a similar report about the changes in a company you know about. ® Spirit of enterprise 43