Professional Documents
Culture Documents
The aim of the claims extraction is to capture all marketing claims from the package. A marketing claim
is any text that is used to promote the product or the content of the product. Here are the rules for
collecting them:
1. Marketing claims are single sentences not paragraphs of text (rarely 2 sentences)
2. Marketing claims promote the product or the contents of the product
3. If in doubt enter it.
Whole Grain
Heart Healthy
0g trans fat
0g saturated Fat
0mg Cholesterol
Whole Grain