Abstract

This study aims for this study aims to describe the marketing communication strategies
that do duck Sinjay in developing a business based on the theories in the book Griffin & Ebert
(2007: 20) is the marketing mix consisting of product (product), price (price), placement (place)
and promotion (promotion). This type of research is descriptive qualitative, descriptive study
illustrating that fact factually and accurately as well as qualitative research, which means some
findings that can not be obtained by statistics or measurements. This study describes the
marketing strategy undertaken by the owner or owners of Eating duck Sinjay. Data were
collected through interviews with one employee raises Sinjay Eating duck duck as the
representative of the owner Sinjay as key informants to test the validity of the data. The results
showed that of the four strategies in marketing communications that do duck Sinjay for the
development of the most influential is the product (product) and promotion (promotion).

Keywords: marketing communication strategy, Marketing Mix, Business Development