Mekanism should transition itself to become a full advertising agency instead

of just being a specialised shop in digital marketing. The rationale of such

diversification would be as follows:

Firstly, Mekanism is in a unique position to offer its deep expertise in digital

marketing and bring a fresh idea into traditional media, perhaps making a
hybrid experience between the two.

Secondly, Mekanism had already major clients in digital that are ready to
jump onboard when they go full flag, by using the same agency to do the
whole campaign, the message can be delivered in a more cohesive manner.

Lastly, imitation by means of business expansion into digital marketing by

Advertising Agencies would make Mekanism out of business very quickly.
They can easily dissect, learn, experiment and iterate Mekanism's successful
campaigns to create their own. Whenever that fails, poaching Mekanism's
employee with a better package will always lure best talents and in the end
transferring and disseminating the know-hows to their new employer.