Providing citizens a means to protect the beauty, health and heritage of the Mobile Bay Watershed, Alabamas waterways

and
coastal communities.

OFFICERS:
April 5, 2017
Wayne Keith
President
Mel Washington To Whom it May Concern:
Vice President
Rebecca Williams My name is Hanlon Walsh, and I am the Communications Coordinator for Mobile
Secretary Baykeeper. We are a nonprofit environmental advocacy organization working to
Cullan Duke provide citizens a means to protect the beauty, health, and heritage of the Mobile Bay
Treasurer Watershed and our coastal communities.
Casi (kc) Callaway
Executive Director & Baykeeper
Each year, we host the Publix Grandman Triathlon a sprint triathlon in Fairhope, AL
BOARD MEMBERS: consisting of a 1/3-mile swim, 18-mile bike, and 3.1 mile run. This event serves as our
Lee R. Adams largest annual fundraiser and typically generates approximately $100,000 in revenue,
Jep Hill nearly 15% of the organizations annual budget.
Cullen Jacobs
Kelly Jones
C. Ray Mayhall, Jr. Over the past six weeks, TJ has been instrumental in developing a variety of content to
J. Steven McClure, P.E. build hype for racers and general supporters leading up to the early registration
Sumpter McGowin deadline. The videos have been especially useful and will be reposted on our social
Kelly McGriff
Paul Myrick media accounts as we get closer to the event. As of April 4, 311 participants had signed
J. Benson OConnor, III up for this years race, a 125% increase from the 138 racers that had registered on the
W. Bryan Pape, Jr. same day last year.
Debbie Quinn
Sam St. John
Lee Webb However, for logistical purposes, we pushed the early registration deadline up two
weeks this year to get more racers to sign up early. After comparing the early
HONORARY MEMBERS:
Jimmy Buffett registration deadline from this year (April 1) and last year (April 14), there was still a
Robert Evans, MD 12% increase in early registrants, with 303 signed up on April 1, 2017 compared to 270
Jack V. Greer signed up on April 14, 2016.
Terry Hartley
Frederick T. Kuykendall, III
E. Rob Leatherbury While we can attribute some of the increase due to our switch to a more popular,
Gregory S. McGee, MD modernized registration website through active.com, we feel confident that much of
James Jimbo Meador the success we have experienced this year can also be attributed to TJs video and social
Edward N. Morris, Jr. media campaign. We are fortunate to have a great relationship with the Public Relations
Michael Meshad, MD
Henry R. Seawell, III Department at Spring Hill College and look forward to working with you again in the
L. Page Stalcup, III future. Please do not hesitate to contact me for any questions or additional information.
Stewart Thames

450-C Government Street Sincerely,

Mobile, Alabama 36602
(251) 433-4229
Fax: (251) 432-8197
Website: Hanlon Walsh
www.mobilebaykeeper.org Communications Coordinator
Email:
info@mobilebaykeeper.org