Group Proposal

Dominic Sevilla, Isaac Skipper, Kelsey DeLand and Jacob Mattinson

2. #KnowYourAudience- wanting to make aware to students how to write a paper for your
audience and how it is important.

3. To make our audience aware of their audience when writing in any medium from Twitter to
formal papers. Based on their audience know how to determine how to reach out to them in the
best way and write it in a way that they would understand it.

4. Focused on early college levels (high school seniors- college sophomores) at Eastern
Michigan.

5. Flyer; our mission statement with directions to our Twitter page and video series
Twitter; Frequent posts about audience awareness and our videos
YouTube; main focused discussions about knowing your audience.

6. In regards to the rhetoric studied in class we can look at how in our project we communicate
to our audience by appealing to their ethos, pathos, and logos. In our content that we create we
need to connect with them personally or they wont connect with our chosen texts. With ethos
we will try and help them convey their writing ethically, emotionally, and logically to ensure that
they are able to connect with their audience in the right way. We also have to keep in mind that
each of our chosen mediums handles each of these three concepts differently. For example the
videos that will be posted on YouTube have a bigger impact on the ethos of a person because
the message is conveyed person-to-person through seeing us. It is more personable whereas
a flyer feels more of connecting with a straightforward message on a piece of paper effecting
the logos.

7. In order to be connected to each other, the texts have to be united by a single intent, which is
knowing the audience youre writing for. This can be done unconsciously a lot of the time, but
the electronic medias we plan to work in move extremely fast, and not consciously keeping up
with how your audience is changing along with it can result in you using an outmoded form of
communication. A good example of this is in the majority of corporate marketing tactics, which
are clearly focused on a traditional advertising style, holding onto it even though the audience
has moved onto an entirely different perception of traditional marketing. Our texts want to
consciously engage with the current genres of electronic communication, working on different
aspects of this, but all united under this single theme. The thread holding them all together,
then, is wanting to be actively aware of how people write, and giving Eastern students the tools
to do the same thing right off the bat, instead of doing the research were going to have to do.

8. The system thinking triangle relates to this project by how each piece is reflected to an
audience in a piece of writing. It also shows how each project needs to be split up by the
different individuals in a group. We have talked about what we want to do and how we want to
work on our project. Everything is connected the rules in how many mediums we must have, the
subject in which we are trying to inform people about writing with how knowing your audience
effects the writing, and the different tools we use to complete this project.

9. Different: More creative freedom, the medium is more accessible than a traditional paper.
Each medium seems more appealing to the target audience than a traditional paper
Same: Still giving out the same content. Focused on a specific goal, focused on connecting with
a specific audience