Colleges/Universities

Sponsorship Activation Proposal

DAMON BOGGS & JACOB HUEGEL

Overview

Partnership Objectives
Scarborough Research
Activations
Social Media
Website
In-Venue
Broadcast
Cause Marketing
Partnership Objectives

Dolphins Objectives
Increase overall social media presence
Drive revenue growth from younger demographic for long-term retention
Partner Objectives
Educate market on unique positioning of institution in market
Provide value to current students and alumni
Online University
Dolphins Fans

Dade/Broward County Population Miami Dolphins Fans

by Age Group by Age Group

7.6%
14.3% 11.0%
15.2%

22.4%
21.2% 24.4%
23.9%

30.8%
28.9%

18-24 25-39 40-54 55-69 70+ 18-24 25-39 40-54 55-69 70+

Current college students in Miami area 11% less likely to WAL to Dolphins
Social Media Presence
Social Media
#ScholarlyFins Rewards

Social media rewards program

Dolphins/college content
Checkpoint System
All contestants begin at 1st Down
2nd Down 25% discount on all Dolphins merchandise
3rd Down Tour of facility/meet & greet
4th Down Ticket to game

GRAND PRIZE SCHOLARSHIP

Tweet & Meet at New Miami Stadium

#SeatheFins Hashtag
PhotoBox/Instagram Cutout

#StrongerTogether

o
Website
Collegian of the Quarter

Highlights accomplishments of college student in/out of classroom

Senior studying in business-related field with the intent of working in sports
Creative video uploaded to YouTube
4 videos chosen
Fan vote on website/interview process
Winner receives a paid internship for the following season
Story displayed on website
DraftKings Challenge

Season-long fantasy football competition for any college student

1st 2,500 to sign up = ticket to preseason game
Must start 3 or more Dolphins each week
Weekly winner receives $1,000 scholarship
In-Venue
High School Day
Phone Charging Stations
Phone Charging Stations

Why University
of Phoenix?
Infomercial on Jumbotron
Broadcast
High I.Q. Play of the Game
 Cause
Marketing
Phoenix for Success
Thank
You!