TAPAL MAKES TEATIME TERRIFIC

STRENGTHS
The main strengths of Tapal are:
It delivers Quality
It is a very strong tea, which is why it is especially popular in the interior.
INNOVATION:
There are many firsts associated with Tapal. It was the first tea company to
Market Kenya tea in Pakistan which is said to be the best tea in the world.
Develop an entirely new blend and category-Tapals FamilyMixture (the
mixture of leaf & dust).
Introduce Danedar tea in Pakistan.
Pakistani Company to get ISO 9002 certified.
The first tea company to use a third party distribution network.16
TAPAL MAKES TEATIME TERRIFIC
INNOVATIVE PACKAGING:
Tapal is the first tea company to introduce soft packaging in
Pakistan. This soft packing technology keeps tea fresh and packing costsecon
omical.
EXCELLENT SACHETS:
Even though the product is fairly new in the market, yet Tapal special
teabags have captured much of the market share. The reason for its
popularity is its seal proof packing that keeps the tea fresh
WEAKNESSES
PACKAGING:
Although Tapal is an innovator of soft packaging yet this has caused few
problems for the company. Tapal faces a lot of problems with its retailers
regarding the placement of these packs as it is not possible to stack these
soft packs one on top of the other. They also require a lot more shelf
space. Another problem that Tapal faces is the reduced amount of promotion
as compared to its competitors; Lipton, Supreme and Brooke Bond.
OPPORTUNITIES
PRODUCT LINE EXPANSION:
Tapal can increase its market share and gain a competitive edge by
expanding its product line. It can do this by either introducing various
flavored teas or other similar products such as readymade beverages.
PRODUCT MIX EXPANSION:
Tapal can also enter into altogether different line of products likebiscuits or
milk which are compliments of tea.
THREATS
COMPETITORS:
TAPAL MAKES TEATIME TERRIFIC
The biggest threat any company faces are its competitors. The
sameapplies to Tapal, which faces heavy competition from the leadingbrands
, Supreme, Lipton and Brooke Bond. Competition is notrestricted to capturing
the market through the products only but also through promotional
gimmicks.
GOVERNMENT:
The instability in the political scenario is a major problem for thecompany. S
econdly, heavy taxes such as the General sales taximposed by the
government are another major threat to the company.
WEATHER:
Since tea is grown naturally, weather plays a major role in itsproduction. A ba
d weather could result in low production of tea. Therefore a lot
of Contingency planning is required in the production department.
They have to maintain a certain level of inventory
throughout the year so that they could meet the emergency requirements