Professional Documents
Culture Documents
Q. What is a brand?
A. A brand is a name, term, sign, symbol, logo that
differentiates a product from competitors in a given
category. Consumers recognize the brand due to the
unique name, colour schemes, design, logo and thereby
gives them the power to choose. For e.g. a cola drink is a
product but Pepsi, Coke, Thums Up, Sprite, Mirinda, 7 Up
are brands. Companies invest time, money and energy in
making strong brands as it helps in differentiation in a
product category. Brands also stand for quality and value
and therefore consumers are ready to pay a premium.