American University of Madaba

AUM
Faculty of Engineering
Department of Mechanical Engineering
Topics in Engineering Profession
Fall Semester 2016-2017

Name URN

Consider the advertisement in the figure below and reverse-engineer its reader
analysis:

Using a Writer-Centered Analysis Chart and a Reader Analysis Chart, identify the
primary, secondary, and tertiary readers of the text. Then make guesses about the
needs, values, and attitudes of these readers.

Write a memo to your instructor in which you use your charts to discuss the readers of
this document. Then show how the advertisement anticipates these readers needs.

PRINT (no hand writing)

Submission due: Beginning of the lecture on 25.10.2016

Dr Moudar Zgoul Facebook: www.facebook.com/MoudarZgoul

AUM 2016-2017