-We all need to get

our cars worked on

-It can take all day

finding the right
place to get your car
back on the road
-Shops are limited
by their space and
knowledge
-Small/boring
waiting rooms
-Dirty and ugly
environment
Steven Zermeno, Melissa Paramo, Craig Whitt, and David Duffee
 A convenient one stop shop for all vehicle needs.
-An app that keeps you connected to your car's progress and
the Mechanic that is working on it
-Great customer service with a clean and friendly environment
-A convenient lounge with entertainment and snacks
- We will be the official home to a car club and host multiple
car shows every year
 Opportunity Market

There are 7.5 million

registered vehicles in
L.A.
 Experiments/ Findings

What We Did
Interview customers about Value
proposition
What We Found
Customers cared little to be
Entertained/ cared little about
Wait times
 Experiments/ Findings
What We Did
Pivoted to a one stop shop
Conducted interviews to prove
this claim
Conducted interviews for our
customer segments

What we Found
We found that our customers
wanted more convenience
and that this would save time
and hastle
Customers wanted a convenient app
Our customer segments were not specific enough
 Experiments/ Findings
What We Did
We created a more specific
customer segment
We will offer an app to
the customers

What We Found
A more detailed Customer
segment allows us to better
market.
 Channel Diagram
Cost of Goods

Sold Selling Profit Discount

47% 12% 31% 10%