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    Print media such as newspapers and magazines remain an important advertising platform in Kenya. While digital media usage is rising, print still reaches wide audiences, particularly in rural areas with less internet access. Advertisers seeking broad exposure can benefit from incorporating print alongside other channels to maximize their reach in the diverse Kenyan market.

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    Print media such as newspapers and magazines remain an important advertising platform in Kenya. While digital media usage is rising, print still reaches wide audiences, particularly in rural areas with less internet access. Advertisers seeking broad exposure can benefit from incorporating print alongside other channels to maximize their reach in the diverse Kenyan market.

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    © All Rights Reserved
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    137 views1 page

    Cover 1

    Uploaded by

    api-356158777
    Print media such as newspapers and magazines remain an important advertising platform in Kenya. While digital media usage is rising, print still reaches wide audiences, particularly in rural areas with less internet access. Advertisers seeking broad exposure can benefit from incorporating print alongside other channels to maximize their reach in the diverse Kenyan market.

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    ARYANA DEEN

    USE OF PRINT MEDIA

    THE
    FOR ADVERTISING
    A look at the kenyan context

    Aryana Deen
    KE090 / CANDIDATE NUMBER: 0033

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