MIDAL Sse era em @ aacCONTENTS THE ALUMINIUM CONDUCTOR SPECIALISTS 35 Years of Looking Forward THE MIDAL ENTERPRISE Marketing and Sales Strategy WORLDWIDE STATUS Exporcing across the GlobeRIDA TR eam seo Peretti Cee eon Prete y ee cod 35 YEARS OF LOOKING FORWARD Midal Cables isa success story bornin 197,conceived between Incersteel and Olex Cables. Ies aim was to evolve the degree of industrial self sufficiency in the Middle East by leading the way in manufacturing aluminium rod and electrical conductors. he seal of approval was given in 1978 when the factory and plant reached completion and the Prime Minister, Shaikh Khalifa bin Sulman Al Khalifa formally opened the premises From the outset Midal has stood by its company philosophy. "Setting Standards that others can follow”. A philosophy that paid dividends, not only in its success, but also in forging strong relationships. Saudi Cables ofJedda,a company that recognised the importance of this belief, became an equal partner in 1984 further strengthening Midals' commitment in the years that followed, Proof that Midal are continually “setting the standards " can be seen by an impressive record of first in innovation, The Introduction of an aluminium alloy rod line in 1987. The frst receipt in the Gulf of the ISO 9002 Certification (International Standards Award) for dedication to the quality of manufacturing rods, wires and conductors. The first in the gulf to manufacture and deliver the new ACSS conductors. In 2006, becoming the firse company outside North America and Europe to manufacture the next generation ACCC aluminium conductors with a composite core. Midal is dedicated to bringing new ergy efficient measures co its customers to reduce carbon emissions and improve their profitability. The new ACCC conductors combine high thermal operating temperatures with lower losses and high efficiency. This reafirms Midas positon asa market leader inthe development and production (of aluminium alloys anda leading player inthe Industry for new technologies Ie is chrough its achievements and its continual dedication to quality that Midal is now one of Bahrain’ foremost privately owned companies, dedicated to contributing to the economy (of Bahrain, while promoting 2 national skilled workforce within the company, Exporting its Award winning products not only throughout the Middle Ease but also across the globe, Midal hae built up a reputation of quality and relabilty in the marketplace worldwide. Lastly, Midal Cables has declared its ethical responsibility towards the environment by implementing an environmental ‘management system certified ISO 140U1 standard. After 35 years of success Midal sul Looking Forward,MARKETING AND SALES STRATEGY Molten metal from the adacent Alba smelter enablas Midel ‘to make rod with practically litte remelt scrap, immediate ‘through-put of aluminium to the end products of rod, wire and conductor Most significant isthe quality of the electrical conductivity in Producing Cables e ‘our cables, easily reaching international specifications, due to Inertial pecteations ‘the high purity molten form metal received at Midal ready for ‘expert treatment for trace elements / More than half of Midal’s present sales are in the form of / higher value added conductors. Midas alloy and EC rod used by cable manufacturers In many pares of the world is sold ata ’ reasonable premium due to its quality and ease of drawing and its high conductivity. Midals rod has been exported to Japan on the Eastern end of its market and the United States of America on the western fend. Its conductors have been used on transmissinon line projects performing efficiently and satisfactorly In over fity five countries all over the world \ ‘Midal is committed to research and development of not only \ MIDAL CABLES LIMITED the exiting markets but als the markets for new produc oth in Sales Volume Specially, the development of “Enhanced Conductivity ‘Aluminium Alloy Rod” for the cable industry in che UK.and the ‘extra High Conductivity Aluminium Alloy Conductors of 59% 250.900 —____— 200.09 | — | cs for the Swedish National Electricity Utlity which opened new growth markets in the 400kV transmission network and om also introduction ofthe manufacture of the ACCC High Energy Efficiency conductors that operate at High Temperature with so9a0 | | reduced losses, | | Midals achievernents shown in the illustration and reflects wullatl ! rl ut il In the confidence of the existing clients, in the quality products, eae ESE SILL Sa | competitive pricing and professional service Midal offer 0000 ELK ess) ——__—— Pace rounWORLDWIDE STATUS COMMONWEALTH of INDEPENDENT STATES KYRGYZSTAN (TURKMENISTAN, EUROPE BELGIUM cyprus FRANCE GERMANY Tat SPAIN SWITZERLAND TURKEY UNITED KINGDOM SCANDINAVIA FINLAND NoRWaY SWEDEN, UNITED STATES OF AMERICA ASIA BANGLADESH HONG KONG Sina INDONESIA JAPAN KOREA MALAYSIA NEPAL, caver eTHioMA GHANA MIDDLE EAST BAHRAIN IRAN JORDAN, KUWAIT EBANON PAKISTAN, PHILIPPINES TAIWAN SINGAPORE SRI LANKA, AUSTRALASIA UNITED ARAB EMIRATES AUSTRALIA y YEMEN NEW ZEALAND sz \ SETTING STANDARDS OF QUALITY, SAFETY AND fer 3 year Mil Cb mma ep fr dlrerg aon uty fede wold wide x the fee ater se ene Wal "svete ensrng sf and preserving er pristine bes pees tt thany Qe tip ol eatin ghd Jp ats apdetgidieuee ce durtteansie appben »\ ial was the proneorin dhe Mideast Repon to obs “BS EN ISO 9001” cefifcation the word renowned Qualty LAL yl La Ge al De fas, law le dla LILA le ye gl Management Systm Standardn 1993 from Bureaueritas (UK).In 1999, Midal achieved another milestone by receiving StL Gas tele Sule ty (BS EN ISO 9001) te Spun pb gM Stl Tie i Llp Jane yt “Bs 14001” cerdication, a highly coveted Environmental Management System Standard. Continually in 2005, (Cota) ledge {SE Go 1998 pall cae aly onlay Midal Cables has been awarded-by the Bureau Veritas an international certifeation to OHSAS 8001 Safety Standard . i ‘making Midal as one ofthe pioneers in the Guif to implement an integrated management systems for its quality, safety, sro Reel (Ls Sal Lig peal (150 14001) BS EN asta le Uelnnny Al Leo] aes cla 1999 pall yy health and environment (QSHE). en Sam (NL SAS 18001 pl Sagan Ale Sg ne eh hate Bos 2005 pal Lae (QSHE) tly Saal IS Dll Sagal LY nl Le yuma ga Ube lye Sage exporting quality products throughout the globe PAGE SIXCUSTOMER REFERENCE LIST Algeria Sonelgaz GRTE Philippines American Wire & Cable, Associated Australia Powerlink, John Helland, United Wire Corporation, Phelp Dodge Infrastructure Electrnet Transmission Portugal Quintas_ & Quintas_ Conductores Services Eleccricos SA, Solidal Conductores Bahrain Wire International, Alfa Fasteners Electricos SA Bangladesh Rural Electrification Board (REB) aaeme err Sener Beery ® Water Corporation, KAHRAMNA, Qatari cyprus (Cyprus Blectricty Authority pean a Egypt Ent Elecricly Company eect Sagi arabia Jesh Cables, Saudi Modern Co. for ra eet Cable Industry, Saudi Cable Company, Ethiopia Ethiopia Electric Light & Power SCECO,SSEM,NPCC NCC,MEEDCO, Authoricy 'ASAS Contracting/Al Fanar Finland tel Networks, Fingrid Spain Industrial Navara, Cobra, Elecnor France Cableries de France, ETDE, Nexan, INEBANSA ! Prysmian SriLanka Ceylon Electricity Authority, ACL TTechnopack, Pirelli Cables - Schwerin Cable Germany RMT Industries, Siemens, Tipper Tie Cables ae tel Networks i Societe Tunisie de UBlecriciey et Du Gaz, Cablerie Chakira Demirer Kablo, Eitan Ghana Ghana Rural Electrification Authority Sweden India KEC International Led, Power Grid Corp. of India, Kalpataru Power ‘Transmission Led, Jyothi Structure. 5 STIA United Arab Dubsi~Electriciy Company! Dubai Emirates ie Company, TRANSCO, ADWEA, ‘FEWA, SEWA. | ran ‘Alurtek Cable Company, Khorassan Regional Electricity Authority, Sim Noor Pooya Co.,Nasb Niroo, Japan Power Co. United Kingdom Balfour Beatty, Barclays, EVE Jordan Iroid District Electricity Co, “Transmission. Prelit Metals Led, Electricity Co, Jordan New Resourets National Cable Kenya East African Cable <= xe / Kuwale Ministry of Eleetriety Libya GECOL ELPCO, Malawi ‘Malawi Rural Electrification Authorey Mexico USA \ Morocco Office Nationale D'Blectrici, Mesicabe, Cablerie Du Maroc, Nexan | Netherlands _B.V-Twentsche Kabelfabriek Prysmian New Zealand Olex Cables Norway Eel Networks, Horten Aluthinium Conductors AS: Oman Bahwan Engineering, Civico, Petroleum (| - i Senegal Rural Electrification Authority | i i i i i i i i i Development Organisation, MHEW. PAGE SEVENLey! 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