Audience Analysis: Rogerian Letter

Please complete the following statements:

a. Describe your persona or role as the author of the letter: Charlies Physical Therapist that is trying to help him
recover, but has difficulties in communicating.
b. Your audience (your reader) is: Charlie
c. You want your audience to: Understand where the Physical Therapist is coming from and try to improve and
work better.

For each of the following questions, give as many answers as you can.

1. How would your audience describe itself?

Uncertain. Having difficulties communicating and doing at home exercises which leads to stress and
anger.

2. What does your audience value?

Charlie values help and certainty from everyone around him.

3. What does this audience fear and/or risk losing?

Charlie fears losing his ability to have therapy under medicare.

4. Describe your audiences attitude to the subject of discussion.

Charlies attitude is troublesome; he does not really understand at first.

5. Why might your audience be opposed to your position/proposal or be reluctant to see things from
your point of view? Can you explain how he/she/they might feel threatened, on some fundamental level,
by your position/proposal?
Charlie feels threatened because he just wants everything handed to him, and it is not that easy. He does
not understand that recovering takes effort and time.
Used with permission from Dr. Ann Martin