Stakeholder analysis: Coastal Carolina Universitys Move to the Sun Belt 31

Figure 1: The following chart shows the thirty stakeholders graphed on a Power/Interest Map.
Stakeholders in red represent primary stakeholders, white represent secondary, and purple represents
tertiary.

-CCU
Donors/Boosters -KarlBenson Sun Belt
-Matt Hogue
- CCU Alumni -President DeCenzo
- TD Ameritrade -CCU Athletics
VisitMyrtleBeach.com Business Offices
-CCU Coaches
CCUFootball
Power of the
-Local Media -City of
Myrtle Beach
-ASU -Kyle B. Kallander -The
-University of South Carolina
Big South
-Clemson
-CCU Students -CCU Campus
Recreation
-Student-Athletes -Potential

Interest of the

Figure 2: The following chart shows the thirty stakeholders mapped out and sorted into an internal and
external group.