(128) MPAT 2016 ‘University of Rajasthan Subject: Management Section A Managerial Economics - Demand Analysis, Production Function, Cost-output relations, Market Structures, Pricing Theories, National Income Concepts, Business Environment. Financial Management - Nature and Scope, Valuation concepts and valuation of securities, Capital Budgeting decisions, Risk analysis, Capital structure theory and Cost of capital, Dividend policy- Models & determinants, Long term and short term financing instruments & Institutions, mergers and acquisition, Value creation, financial modeling, Recent trends in finance, Capital Market, Liner programming, sensitivity analysis, Queuing theory, Decision theory, PERT / CPM Section B Concepts and significance of OB, Classical, Neo-lassical and modem theories of onganisational structure, Perception, Values, Attitudes, Learning, Motivation, Understanding and managing group behaviour, Group dynamics, communication, leadership, managing change, managing conflicts Concepts and perspectives in HRM, HRM in changing environment, Human resource planning - objectives, process and techniques, Selecting human resources, Induction, ‘Training and Development, Exit policy and implications, Performance appraisal and evaluation, Potential assessment, Dispute resolution and Grievance management, Social security measures Entreprencurship and Small Business - Issues and Challenges, Ethics and Management System, Ethical issucs and analysis in management, Value based organisation, Social responsibility of business, corporate governance Section C Marketing environment and environment scanning, Marketing information systems and marketing research, understanding consumer and industrial markets, demand measurement and forecasting, ‘market segmentation, targeting and positioning, Product decisions, Product mix, Product life cycle, New product development, Branding and Packaging, Pricing methods and strategies, Promotion decisions, Promotion mix, Advertising, personal selling, channel management, vertical marketing systems, evaluation and control of marketing efforts, marketing of services, customer relation management, use of internet as a marketing medium and other related issucs like branding, market development, e-retailing Role and scope of production management, facility location, layout planning, production planning and control, production process analysis, time and motion study, statistical quality control, Concept. of corporate strategy, components of strategy formulation, Ansofl’s growth vector, BCG matrix, Porters generic strategies, Competitors Analysis, Transnationalization of world economy, managing cultural diversity, Global entry strategies, Globalisation of financial system and services, managing international business, competitive advantage of nations, RTP and WTO. Demonetization and digitalization.